Build, Measure & Learn until you get tractionTHERE IS A DUE DATE Time to no cash Execution momentum Motivation spanThe one who iterates the fastest wins1. You don’t perish2. You own more of your company3. You outperform competitors
Why and what to measure?1. Does your startup have hypothesis or leaps of faith in it? We think people people have a need for a Facebook Fanpage tool We think people need a new picture service for professionals and travelers We think people need a food finding service We think people need help while e-shopping We think people want to buy things on blogs2. Do you have discussions about how to re-design the product so that people will use it more? Are users engaging with the product? How many users are dropping off? Which features are used / unused? How many referrals are we getting? Which A/B test was getting higher usage Separate the big idea questions from customer driven product development!
What you need - 3 SIMPLE TOOLS1. Your MVP 2. Business model 3. Measurements hypothesisWhat you DON’t need2.A LOT OF OPINIONS, stick to facts3.A business plan4. A Board of directors
3 steps to get going1 Decide which questions you need to answered2 Decide which metrics that help you get the answers3 Start measuring to get some answersA few metrics examples No of monthly visitors No of click throughs on site No of users signed up No of active users last 30 days No of tweets by users No of passive users
WHY we STARTED SCALEMETRICS You need proof points We need proof points We invest in lines not dots
Start Building proof points using SCALEmetrics!1 Sign-up for Beta www.scalemetrics.com2 Decide which metrics that help you get the answers you need3 Start measuring to get some answers Scalemetrics imports from: We need feedback!