中国 深圳 国际创意设计博览会
© 2007 frog design. Confidential and Proprietary.

Marketing as a Growth Champion 12

Power to the amateurs

Crowdsourcing

Ideas are divergent by nature
Challenge the status quo
Change the rules of competition
Create growth opportunities

LOGICEMOTION

© 2007 frog design. Confidential and Proprietary.

© 2007 frog design. Confidential and Proprietary.

LEADERSHIP Organizational Partnerships Governance
Strategy
culture
Trend, market,
PRODUCT
and consumer Conceptualization Prototyping Development Go-to-market
research
PROCESS IP Opportunity R&D Outsourcing Support
DISCOVER DESIGN DELIVER

LEADERSHIP Organizational Partnerships Governance
Strategy
culture
Trend, market,
PRODUCT
and consumer Conceptualization Prototyping Development Go-to-market
research
PROCESS IP Opportunity R&D Outsourcing Support
DISCOVER DESIGN DELIVER

In 1969 this was what we did for our customers

This is what we do today