Please
Mute
Your
Cellphone
Social Media in Libraries:
What are Libraries Doing?
Tina Lau
Cuesta College Library
November 5, 2010
A lot to choose from
500 Million
Active Users
Iowa City PL
http://www.facebook.com/icpubliclibrary
Harvard Law School Library
http://www.facebook.com/hlslib
St Petersbu...
Upload videos or pictures, post events,
link to online catalog
Meebo widget for chat reference
Search app for online ca...
vs.
Multiple applications
vs.
140 characters
Give something
of value
Attract followers
Use good keywords in
texts
Send direct messages
Max 140 characters
Retweet posts made by other
users to highlight good
books/movies/CDs in your
collection
Alvin Sherman Library
http://twitter.com/alvinshermanlib
University of Illinois at Urbana-
Champaign Undergraduate Library...
Texting/
Instant Messaging
72% of cellphone owners
send or receive text
messages (May 2010)
Texting/Instant Messaging
Text reference service (Meebo,
Questionpoint)
Overdue notices
Instant messaging
Add Meebo instant messaging software
widget to solve the problem of unsuccessful
catalog search: Topeka...
Blogs
Teenage blogging has declined
from 30% in 2006 to 14% now
11% of adults over 30 blog
Blogs
Announce library events, book
recommendations, new services
Add sidebars with RSS feeds, photos,
calendars, Meebo ...
Blogs
PCLS Readers' Advisory Blog
http://pclsreaders.blogspot.com/
Greensboro PL current events blog
http://greensborolibr...
The Library of Congress' photostream
Over 3000 photos with tags, comments field,
ability to make notes
Used comments fro...
Bookmarking
Delicious is the most popular bookmarking
platform
Lansing Public Library 771 bookmarks
http://www.delicious.c...
Wiki
Good for special events, because they’re easy
to update
Use for reviews of book and other materials
Use for resear...
YouTube
Create a library video tour to welcome patrons
Topeka & Shawnee Public Library channel
http://www.youtube.com/us...
Podcasts/Videocasts
Works like an RSS feed
Patrons listen or watch on their computer,
iPod, or MP3 payer
Streaming vide...
RSS feeds
Allows patrons to subscribe to websites, blogs,
podcasts, anything that provides a feed
MIT Libguides
http://lib...
Twitterfeed
Put any RSS feed into
Twitterfeed, repost
automatically to
Twitter or Facebook
It All Leads to Your Website
The library website should
be an entry point to social
media
Don’t make them search
for you o...
Further Reading
“Ask a Librarian” [King County Library System]. Computers in Libraries
Nov./Dec. 2009: 42.
Twitter and Fac...
Some more…
King, David Lee, and Stephanie Willen Brown. “Emerging
Trends, 2.0. and Libraries.” Serials Librarian 56 (2009)...
Even more reading…
Sodt, Jill M., and Terri Pedersen Summey. “Beyond the
Library’s Walls: Using Library 2.0 Tools to Reach...
“Just Do It.”--Nike
Social Media in Libraries: What are Libraries Doing?
Social Media in Libraries: What are Libraries Doing?
Social Media in Libraries: What are Libraries Doing?
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Social Media in Libraries: What are Libraries Doing?

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Presentation to Gold Coast Library Network on Nov. 5, 2010 in San Luis Obispo, CA. Best practices in social networking using Facebook, Twitter, texting/instant messaging, blogs, Flickr, bookmarking, wikis, YouTube, podcasting, and RSS feeds. All should link back to your library website.

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  • Why bother with social networking? May 2010 social networking by age group
  • More than half of them log on at least once a day
  • Twitter 140 characters what can you do with that?
  • Andrea anecdote--Forgive fines, free booksale book
  • Twitter stream should be 30% conversational @replies, 30% retweets and 40% interesting broadcast tweets
  • Preferred mode of communication for adolescents/young adults/students
    Best w/my daughter
  • Some ILS systems have direct SMS gateway and natively send texts to patrons
    ILS without SMS gateway: give it equivalent email address for cellphone, 160 character limit on messages
  • PCLS kept current, link to website, catalog search, email subscription to blog feed, Ask a Librarian link, outside links, other PCLS blog links / Greensboro PL current events, links, tags, RSS feed, email feed
  • 3000 photos
  • Delicious plugin for Facebook
  • Social Media in Libraries: What are Libraries Doing?

    1. 1. Please Mute Your Cellphone
    2. 2. Social Media in Libraries: What are Libraries Doing? Tina Lau Cuesta College Library November 5, 2010
    3. 3. A lot to choose from
    4. 4. 500 Million Active Users
    5. 5. Iowa City PL http://www.facebook.com/icpubliclibrary Harvard Law School Library http://www.facebook.com/hlslib St Petersburg College Library http://www.facebook.com/pages/Saint-Petersburg FL/St-Petersburg-College-MM-Bennett- Libraries/210015118640 Library of Congress http://www.facebook.com/libraryofcongress
    6. 6. Upload videos or pictures, post events, link to online catalog Meebo widget for chat reference Search app for online catalog, JSTOR, WorldCat, Delicious, LibGuides
    7. 7. vs. Multiple applications vs. 140 characters
    8. 8. Give something of value
    9. 9. Attract followers Use good keywords in texts Send direct messages Max 140 characters
    10. 10. Retweet posts made by other users to highlight good books/movies/CDs in your collection
    11. 11. Alvin Sherman Library http://twitter.com/alvinshermanlib University of Illinois at Urbana- Champaign Undergraduate Library http://twitter.com/askundergrad Ada Library (Boise, ID) http://twitter.com/adalib
    12. 12. Texting/ Instant Messaging 72% of cellphone owners send or receive text messages (May 2010)
    13. 13. Texting/Instant Messaging Text reference service (Meebo, Questionpoint) Overdue notices
    14. 14. Instant messaging Add Meebo instant messaging software widget to solve the problem of unsuccessful catalog search: Topeka & Shawnee County PL http://catalog.tscpl.org/ Paste Meebo widget wherever the library wants a virtual presence
    15. 15. Blogs Teenage blogging has declined from 30% in 2006 to 14% now 11% of adults over 30 blog
    16. 16. Blogs Announce library events, book recommendations, new services Add sidebars with RSS feeds, photos, calendars, Meebo widgets, and other information (Tagtmeier 9; Sodt 103)
    17. 17. Blogs PCLS Readers' Advisory Blog http://pclsreaders.blogspot.com/ Greensboro PL current events blog http://greensborolibrary.wordpress.com/
    18. 18. The Library of Congress' photostream Over 3000 photos with tags, comments field, ability to make notes Used comments from Flickr Commons Project in 2009 to identify mystery photos http://www.flickr.com/photos/library_of_cong ress/
    19. 19. Bookmarking Delicious is the most popular bookmarking platform Lansing Public Library 771 bookmarks http://www.delicious.com/lansingpubliclibrary
    20. 20. Wiki Good for special events, because they’re easy to update Use for reviews of book and other materials Use for research guides Kreitzman Library wiki http://library2.norwich.edu/guide/index.php/M ain_Page
    21. 21. YouTube Create a library video tour to welcome patrons Topeka & Shawnee Public Library channel http://www.youtube.com/user/TopekaLibrary
    22. 22. Podcasts/Videocasts Works like an RSS feed Patrons listen or watch on their computer, iPod, or MP3 payer Streaming video for visiting authors, lectures, special events in the library, tutorials Darien Library http://www.darienlibrary.org/taxonomy/term /51
    23. 23. RSS feeds Allows patrons to subscribe to websites, blogs, podcasts, anything that provides a feed MIT Libguides http://libguides.mit.edu/virtualref Read feeds with Google Reader
    24. 24. Twitterfeed Put any RSS feed into Twitterfeed, repost automatically to Twitter or Facebook
    25. 25. It All Leads to Your Website The library website should be an entry point to social media Don’t make them search for you on Facebook or Twitter
    26. 26. Further Reading “Ask a Librarian” [King County Library System]. Computers in Libraries Nov./Dec. 2009: 42. Twitter and Facebook are used with public and media: two different tiers. Breeding, Marshall. “Taking the Social Web to the Next Level.” Systems Librarian Sept 2010: 28-30. How a library engages with any external site should be executed in a way that results in an overall net gain in the use of its own resources and services. Assess performance by using URL-shortening services such as bit.ly. Grabowska, Kasia. “Social Media Best Practices for Libraries.” Tame the Web 18 Mar. 2010. Web. 27 Oct. 2010. Kabani, Shama Hyder. Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue. Dallas: Benbella Books, 2010. Practical book on using various social media, with individual chapters on Facebook, Twitter, LinkedIn, video, and creating a social media policy.
    27. 27. Some more… King, David Lee, and Stephanie Willen Brown. “Emerging Trends, 2.0. and Libraries.” Serials Librarian 56 (2009):32- 43. Explanation of RSS and feed readers, tagging, blogs, Flickr, YouTube, LibraryThing, Twitter, podcasting, Luo, Lili. “Chat Reference Competencies: Identification from a Literature Review and Librarian Interviews.” Reference Services Review 35.2 (2007): 195-209. Use short answers and keep in contact with words. Peltier-Davis, Cheryl. “Web 2.0, Library 2.0, Library User 2.0, Librarian 2.0: Innovative Services for Sustainable Libraries.” Computers in Libraries Nov./Dec. 2009: 16-21. Good examples of libraries using social media services.
    28. 28. Even more reading… Sodt, Jill M., and Terri Pedersen Summey. “Beyond the Library’s Walls: Using Library 2.0 Tools to Reach out to All Users.” Journal of Library Administration 49 (2009): 97-109. Explains library use of Facebook apps, wikis, blogs, podcasting, RSS feeds, social bookmarking, and instant messaging. Sutton, Paul. “10 Reasons You’re Not Getting Followers on Twitter.” Social Media Today. 6 July 2010. Web. 26 Oct. 2010. Incomplete profile, automated tweets Tagtmeier, Curt. “Facebook vs. Twitter: Battle of the Social Network Stars.” Computers in Libraries Sept. 2010: 6-10. Concludes that your library should use both.
    29. 29. “Just Do It.”--Nike

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