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Leveraging Data: LinkedIn Recruiter, Jobs and Talent Pool Analytics - Talent Connect 2013
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Leveraging Data: LinkedIn Recruiter, Jobs and Talent Pool Analytics - Talent Connect 2013

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Does data play an important role in your recruiting efforts? Learn how data can strengthen your recruiting success. This session will cover the reports available to you in LinkedIn Recruiter, …

Does data play an important role in your recruiting efforts? Learn how data can strengthen your recruiting success. This session will cover the reports available to you in LinkedIn Recruiter, including Jobs Analytics, Pipeline Analytics, and Recruiter usage. We will also review using LinkedIn Recruiter for talent pool analysis, empowering you to be more consultative with your hiring managers and internal clients. This session is for recruiters and sourcers who are experienced in using LinkedIn tools.

Published in: Technology, Business

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  • 1. Leveraging Data: LinkedIn Recruiter, Jobs, and Talent Pool Analysis         Tavin Lanpheir Strategic Recruitment Product Consultant Nathan Williams Manager, Global Product Consulting
  • 2. Data Use It to Make Better Hiring and Branding Decisions
  • 3. If you can’t measure it, you can’t manage it.
  • 4. Use of Data Analytics in Recruiting Rising Rapidly Global average low at 23% but up 8% since 2012   60% 50% 52% Italy 16% India 15% 22% 19% Southeast Asia 15% 29% Canada 15% Spain Netherlands 15% 27% Brazil Germany 10% 22% US Australia 20% 27% 23% Average China UK 14% 30% 37% France Nordics 40% 0% “How well does your organization use data to understand talent acquisition effectiveness and opportunities?”
  • 5. The Most Successful Employers Use Data To Measure Their Talent Brands Qualitatively and Quantitatively Believe organization utilizes data well to make hiring decisions 22% 23% Regularly survey new hires to understand brand position 28% 34% Regularly measure employer brand in a quantifiable way 30% 33%
  • 6. Overview of Analytics Available to You Job Analytics: Understanding who has viewed your job Pipeline Analytics: Understanding where to allocate your resources InMail Analytics: Understanding your communications with potential hires Recruiter Usage: Understanding your team’s activity Talent Pools: Identifying your target
  • 7. Let’s Use LinkedIn Data to Plan, Prioritize and Put Into Practice Plan Talent Pools Prioritize Pipeline Analytics Put into Practice Recruiter Usage Job Analytics InMail Analytics
  • 8. Talent Pool Analysis Understanding External Talent   Keywords: “Software Engineer” Talent Pool = 11,562
  • 9. Talent Pool Analysis Understanding Internal Talent   =
  • 10. Planning for the Future Data + CheckIn. Understanding Recruiting Events   =
  • 11. Pipeline Analytics Understanding Where to Allocate Your Resources   Are you balancing your recruiting efforts across your sourcing strategies? Are you effectively prioritizing your recruiting activities based your team’s activity? 1 in 5 clients regularly access the Talent Pipeline Report.
  • 12. Job Analytics Understanding Who’s Viewed Your Job   Are your jobs targeting the right audience? Can you quickly identify organizations that have employees actively seeking your jobs? 1 in 3 clients regularly access the Jobs Report
  • 13. InMail Analytics Understanding Your Communications With Potential Hires   Are you using templates? Is talent responding to your engagement? 1 in 5 clients regularly access the InMail Analytics Report
  • 14. Recruiter Usage Understanding Your Team’s Activity   Can you uncover users that may need assistance with efficient searching? Do you know when it may be time to start organizing your candidates? 1 in 2 clients regularly access the Recruiter Report
  • 15. Recruiter Usage Download Data Provides Additional Information   Are you utilizing the ability to do custom ratio analysis? All Reports Offer Downloadable Data – Use It! 1 in 14 clients regularly download Recruiter Report Data
  • 16. Putting Data Into Practice Average Search Alerts Created 0.7 0.6 Average Search Alerts Active 3.5 0.58 0.5 2.87 3 0.43 0.45 0.4 3.01 3.21 2.5 0.32 2 0.3 1.5 0.2 1 0.1 0.5 0 0 April May June July 0 April May June July Data shows that spacer users aren’t creating new search alerts and using about 3 per month when they have the ability to utilize up to 50.
  • 17. Recruiter Usage What Do The Terms Used Within Recruiter Usage Reports Mean?  
  • 18. Consumption of LinkedIn Data is highly correlated with better recruiting outcomes (InMail) 20.0% InMail Response Rate 18.0% 15.2% 16.0% 13.1% 14.0% 12.0% 18.3% +87% 10.3% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% 0 1 2 Months Report Viewed 3
  • 19. Consumption of LinkedIn Data is highly correlated with better recruiting outcomes (InPact) 25% 22% % Hires InPacted (average) +59% 19% 20% 16% 15% 14% 10% 5% 0% 0 1 2 Months Report Viewed 3
  • 20. Consumption of LinkedIn Data is highly correlated with better recruiting outcomes (Job Views) Job Views per Open Job (average) 250 +21% 208 200 171 150 100 50 0 No Yes Viewed Monthly Report?
  • 21. Job Analytics Pipeline Analytics InMail Analytics Recruiter Usage Talent Pools Now That You Can Measure, How Will You Manage?
  • 22. Q&A