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Market Study IRONMAN: No sports for the younger?
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Market Study IRONMAN: No sports for the younger?

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This is the second excerpt from my IRONMAN market study.

This is the second excerpt from my IRONMAN market study.

Published in: Business, Sports
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  • 1. TRIATHLON IN EUROPE: THE IRONMAN EXAMPLE Development & Perspectives (Excerpt II) Lausanne November 2007 Dr. Thomas Langenberg Management Consultant
  • 2. Table of Content • The demography of IRONMAN events: The case of IRONMAN Switzerland 2
  • 3. The field of IRONMAN athletes displays characteristics that are particularly interesting for stakeholders of the triathlon industry Participants of IRONMAN Switzerland (2000-2007): Age Group Distribution (Men) 2000 20 24 135 239 173 130 63 31 8 2 11 2001 22 34 151 291 243 127 72 31142 6 PRO TM18 2002 27 29 116 217 237 129 58 1695 1 TM25 TM30 TM35 2003 25 36 134 282 266 181 86 39 17 33 TM40 Year TM45 TM50 2004 1835 106 281 301 181 101 36142 8 TM55 TM60 TM65 2005 3038 139 310 376 255 124 53 271 10 TM70 2006 2240 156 288 377 333 192 69 27 6 14 2007 20 38 149 321 423 347 198 90 40 4 112 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Partition (in%) Tendency Assumptions • All participants (both finishers and non-finishers) were taken into the sample Conclusion “Young” • Relative to younger athletes (<M35), more seasoned athletes represent the bigger Time partition in the field of IRONMAN atheletes • 66% of the pack are seasoned athletes, hence they belong to M35 or higher “Old” 3 source: datasport.com Partition (in%)
  • 4. Among female athletes there are two groups that are particularly evident in the field of IRONMAN athletes: before-family & after-family Participants of IRONMAN Switzerland (2000-2007): Age Group Distribution (Women) 2000 9 5 21 15 16 8 5 210 before-family after-family 2001 10 3 17 32 13 13 11 1 30 PRO TW18 2002 11 3 12 20 16 6 5 10 TW25 TW30 TW35 2003 13 4 24 29 29 12 2 3 11 0 TW40 Year TW45 TW50 2004 11 4 20 33 26 18 5 71 0 TW55 TW60 TW65 2005 11 6 31 42 29 21 11 310 1 TW70 2006 12 11 39 39 31 23 7 5 12 2007 10 3 29 50 34 34 15 9 21 0% 20% 40% 60% 80% 100% Partition (in%) Tendency Assumption • All participants (both finishers and non-finishers) were taken into the sample “Young” Conclusions Time • In comparison to men, the move towards more seasoned athletes is less strong among female athletes “Old” • Two partitions in the athletes field are particularly growing: the before-family group (W30) and the after-family group (>W40) Partition (in%) 4 source: datasport.com
  • 5. Contact information • Dr. Thomas Langenberg, Management Consultant – web: http://thomaslangenberg.com – eMail: mailbox@thomaslangenberg.com • Swim.Bike.Run.Eat.Sleeprs’ Info Weblog – http://swim.bike.run.eat.sleeprs.info – http://sbres.info 5

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