TRIATHLON IN EUROPE: THE IRONMAN EXAMPLE

Development & Perspectives (Excerpt II)

                                       ...
Table of Content


    •   The demography of IRONMAN events: The case of IRONMAN Switzerland




2
The field of IRONMAN athletes displays characteristics that are particularly interesting for
    stakeholders of the triat...
Among female athletes there are two groups that are particularly evident in the field of
    IRONMAN athletes: before-fami...
Contact information


    •   Dr. Thomas Langenberg, Management Consultant
         – web: http://thomaslangenberg.com
   ...
Upcoming SlideShare
Loading in …5
×

Market Study IRONMAN: No sports for the younger?

910 views
862 views

Published on

This is the second excerpt from my IRONMAN market study.

Published in: Business, Sports
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
910
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
21
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Market Study IRONMAN: No sports for the younger?

  1. 1. TRIATHLON IN EUROPE: THE IRONMAN EXAMPLE Development & Perspectives (Excerpt II) Lausanne November 2007 Dr. Thomas Langenberg Management Consultant
  2. 2. Table of Content • The demography of IRONMAN events: The case of IRONMAN Switzerland 2
  3. 3. The field of IRONMAN athletes displays characteristics that are particularly interesting for stakeholders of the triathlon industry Participants of IRONMAN Switzerland (2000-2007): Age Group Distribution (Men) 2000 20 24 135 239 173 130 63 31 8 2 11 2001 22 34 151 291 243 127 72 31142 6 PRO TM18 2002 27 29 116 217 237 129 58 1695 1 TM25 TM30 TM35 2003 25 36 134 282 266 181 86 39 17 33 TM40 Year TM45 TM50 2004 1835 106 281 301 181 101 36142 8 TM55 TM60 TM65 2005 3038 139 310 376 255 124 53 271 10 TM70 2006 2240 156 288 377 333 192 69 27 6 14 2007 20 38 149 321 423 347 198 90 40 4 112 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Partition (in%) Tendency Assumptions • All participants (both finishers and non-finishers) were taken into the sample Conclusion “Young” • Relative to younger athletes (<M35), more seasoned athletes represent the bigger Time partition in the field of IRONMAN atheletes • 66% of the pack are seasoned athletes, hence they belong to M35 or higher “Old” 3 source: datasport.com Partition (in%)
  4. 4. Among female athletes there are two groups that are particularly evident in the field of IRONMAN athletes: before-family & after-family Participants of IRONMAN Switzerland (2000-2007): Age Group Distribution (Women) 2000 9 5 21 15 16 8 5 210 before-family after-family 2001 10 3 17 32 13 13 11 1 30 PRO TW18 2002 11 3 12 20 16 6 5 10 TW25 TW30 TW35 2003 13 4 24 29 29 12 2 3 11 0 TW40 Year TW45 TW50 2004 11 4 20 33 26 18 5 71 0 TW55 TW60 TW65 2005 11 6 31 42 29 21 11 310 1 TW70 2006 12 11 39 39 31 23 7 5 12 2007 10 3 29 50 34 34 15 9 21 0% 20% 40% 60% 80% 100% Partition (in%) Tendency Assumption • All participants (both finishers and non-finishers) were taken into the sample “Young” Conclusions Time • In comparison to men, the move towards more seasoned athletes is less strong among female athletes “Old” • Two partitions in the athletes field are particularly growing: the before-family group (W30) and the after-family group (>W40) Partition (in%) 4 source: datasport.com
  5. 5. Contact information • Dr. Thomas Langenberg, Management Consultant – web: http://thomaslangenberg.com – eMail: mailbox@thomaslangenberg.com • Swim.Bike.Run.Eat.Sleeprs’ Info Weblog – http://swim.bike.run.eat.sleeprs.info – http://sbres.info 5

×