CREDENTIALS BY EXPERTISE SOCIAL NETWORK ANALYSIS & TECHNOLOGIES Lausanne Thursday, May 28, 2009 Dr. Thomas Langenberg

Table of Content Credentials in Social Network Analysis & Technologies Network Analysis & Community Development Knowledge Dissemination and Communication Studies in Organizations

Credentials in Social Network Analysis & Technologies

Network Analysis & Community Development

Knowledge Dissemination and Communication Studies in Organizations

Knowing Who Knows What – a Social Network Analysis of newschoolers.com Client Scope Project Facts Outcome & Achievements http://newschoolers.com NETWORK ANALYSIS & COMMUNITY DEVELOPMENT Before seeking investors, the management team of newschoolers.com was interested in better understanding its member base. Newschoolers.com therefore teamed up with Dr. Thomas Langenberg in order to conduct a social network analysis of the site. The project was also part of Thomas Langenberg’s doctoral research project. The project aimed at detecting and analyzing key information seekers and information providers in the online community’s social network. Also, the project aimed to better understand how opinions about ski technology products and ski manufacturers were formed inside the community’s social network. The analysis provided an extensive overview on the information exchange network inside newschoolers.com. Dr. Thomas Langenberg provided a set of arguments that outline how firms operating in freestyle skiing can use newschoolers.com for product development and product marketing. Publications Why are Some Individuals Less Indispensable than Others? A Study on the Consequences of Emotional Commitment and Participation in User Communities , Thomas Langenberg, 2007 What is the source of Firm Celebrity Status? A Study of the Relation between Information Exposure and Emotional Responses toward Selected Firms, Thomas Langenberg, 2007

Before seeking investors, the management team of newschoolers.com was interested in better understanding its member base.

Newschoolers.com therefore teamed up with Dr. Thomas Langenberg in order to conduct a social network analysis of the site.

The project was also part of Thomas Langenberg’s doctoral research project.

The project aimed at detecting and analyzing key information seekers and information providers in the online community’s social network.

Also, the project aimed to better understand how opinions about ski technology products and ski manufacturers were formed inside the community’s social network.

The analysis provided an extensive overview on the information exchange network inside newschoolers.com.

Dr. Thomas Langenberg provided a set of arguments that outline how firms operating in freestyle skiing can use newschoolers.com for product development and product marketing.

Publications

Why are Some Individuals Less Indispensable than Others? A Study on the Consequences of Emotional Commitment and Participation in User Communities , Thomas Langenberg, 2007

What is the source of Firm Celebrity Status? A Study of the Relation between Information Exposure and Emotional Responses toward Selected Firms, Thomas Langenberg, 2007

Creating Critical Mass – The case of aSmallWorld.net Client Scope Project Facts Outcome & Achievements http://www.aSmallWorld.net Publications ASW.com - Monetizing Connectivity?, Thomas Langenberg and Alexander Schellong, 2007, Teaching Case Outreach The results of this project are being used in Social Network Analysis classes at Harvard University’s Program on Networked Governance ( http:// www.ksg.harvard.edu/netgov ). The results are also used in class discussions at Harvard Business School ( http:// www.hbs.edu )). NETWORK ANALYSIS & COMMUNITY DEVELOPMENT aSmallWorld.net is a popluar iniviation-only online social networking site that was identified as an attractive example to study the causes and consequences of critical mass in online communities. In collaboration with aSmallWorld’s CEO and a co-author, Dr. Thomas Langenberg embarked on a qualitative study of aSmallWorld.net in collaboration with Harvard University’s Program on Networked Governance ( http:// www.ksg.harvard.edu/netgov ). The aim of the project was the development of teaching case material that could be used in PNG’s courses on “Social Network Analysis in Organizations”. The project comprised qualitative and quantitative data collection methods that were implemented in close collaboration with aSmallWorld.net’s management team.

Publications

ASW.com - Monetizing Connectivity?, Thomas Langenberg and Alexander Schellong, 2007, Teaching Case

Outreach

The results of this project are being used in Social Network Analysis classes at Harvard University’s Program on Networked Governance ( http:// www.ksg.harvard.edu/netgov ).

The results are also used in class discussions at Harvard Business School ( http:// www.hbs.edu )).

aSmallWorld.net is a popluar iniviation-only online social networking site that was identified as an attractive example to study the causes and consequences of critical mass in online communities.

In collaboration with aSmallWorld’s CEO and a co-author, Dr. Thomas Langenberg embarked on a qualitative study of aSmallWorld.net in collaboration with Harvard University’s Program on Networked Governance ( http:// www.ksg.harvard.edu/netgov ).

The aim of the project was the development of teaching case material that could be used in PNG’s courses on “Social Network Analysis in Organizations”.

The project comprised qualitative and quantitative data collection methods that were implemented in close collaboration with aSmallWorld.net’s management team.

Turning Theory into Practice – The team triody.com experiment Client Scope Project Facts Outcome & Achievements http://team.triody.com NETWORK ANALYSIS & COMMUNITY DEVELOPMENT Drawing on conceptual and empirical insights from the literature on online social networking, Dr. Thomas Langenberg engaged in a real world experiment. The project was launched in Lausanne Switzerland and serves as a study example for social network analysis research at EPFL as well as at Harvard University’s Program on Networked Governance. Team triody.com is an organically growing community that exists both in the online and in the offline world. 45 individuals have joined triody so far and are regularly participating in online information exchange or offline endurance sports activities. Currently, the main challenge is to sustain growth and reach critical size in the community. Team triody.com is a non for profit experiment that aims to establish a fully functional online community. The project is conducted using standard technologies that are freely available on the Internet. The community is used as a data collection tool to better understand network growth and sustainability.

Drawing on conceptual and empirical insights from the literature on online social networking, Dr. Thomas Langenberg engaged in a real world experiment.

The project was launched in Lausanne Switzerland and serves as a study example for social network analysis research at EPFL as well as at Harvard University’s Program on Networked Governance.

Team triody.com is an organically growing community that exists both in the online and in the offline world.

45 individuals have joined triody so far and are regularly participating in online information exchange or offline endurance sports activities.

Currently, the main challenge is to sustain growth and reach critical size in the community.

Team triody.com is a non for profit experiment that aims to establish a fully functional online community.

The project is conducted using standard technologies that are freely available on the Internet.

The community is used as a data collection tool to better understand network growth and sustainability.

Table of Content Credentials in Social Network Analysis & Technologies Network Analysis & Community Development Knowledge Dissemination and Communication Studies in Organizations

Credentials in Social Network Analysis & Technologies

Network Analysis & Community Development

Knowledge Dissemination and Communication Studies in Organizations

Implementing open innovation @ CVRD Client Scope Project Facts Outcome & Achievements http://www.cvrd.com.br CVRD intends to tap into the concept of open innovation by leveraging the proximity to research labs on the campus of Ecole Polytechnique Fédérale de Lausanne (EPFL) in Switzerland. EPFL has a strong focus on commercializing technologies and insights that result from world class research conducted inside EPFL labs. The project was launched as a result of both organizations’ needs and strategic goals. Establish an open research collaboration between CVRD and EPFL by identifying research labs at EPFL that address CVRD needs. Define and implement value adding research projects that help CVRD to resolve business challenges and provide EPFL scientists with excellent research opportunities. Dr. Thomas Langenberg has identified numerous research collaborations that address both CVRD needs and EPFL competences. A set of selected R&D projects will be implemented by the end of 2007. KNOWLEDGE DISSEMINATION & COMMUNICATION STUDIES IN ORGANIZATIONS

CVRD intends to tap into the concept of open innovation by leveraging the proximity to research labs on the campus of Ecole Polytechnique Fédérale de Lausanne (EPFL) in Switzerland.

EPFL has a strong focus on commercializing technologies and insights that result from world class research conducted inside EPFL labs.

The project was launched as a result of both organizations’ needs and strategic goals.

Establish an open research collaboration between CVRD and EPFL by identifying research labs at EPFL that address CVRD needs.

Define and implement value adding research projects that help CVRD to resolve business challenges and provide EPFL scientists with excellent research opportunities.

Dr. Thomas Langenberg has identified numerous research collaborations that address both CVRD needs and EPFL competences.

A set of selected R&D projects will be implemented by the end of 2007.

Knowledge mapping @ EPFL Client Scope Project Facts Achievements http://www.epfl.ch Project need Scientists, research labs and start-up firms that collaborate with EPFL are constantly seeking knowledge and information that resides inside EPFL. Currently, there is no coherent strategy in place that advices information seekers on how to connect with information providers. The project is implemented as a continuous dialogue between the EPFL Chair for Corporate Strategy & Innovation and the EPFL Vice Presidency for Innovation and Valorization. Dr. Thomas Langenberg facilitates this dialogue with regular industry insights and interactive workshops. The project is an ongoing initiative with an open end. By the end of 2007, we will implement a set of research collaborations between external partners and EPFL research labs. Throughout the project we engage in several match-making events that help EPFL scientists and external stakeholders to engage in collaborative activities. KNOWLEDGE DISSEMINATION & COMMUNICATION STUDIES IN ORGANIZATIONS

Project need

Scientists, research labs and start-up firms that collaborate with EPFL are constantly seeking knowledge and information that resides inside EPFL.

Currently, there is no coherent strategy in place that advices information seekers on how to connect with information providers.

The project is implemented as a continuous dialogue between the EPFL Chair for Corporate Strategy & Innovation and the EPFL Vice Presidency for Innovation and Valorization.

Dr. Thomas Langenberg facilitates this dialogue with regular industry insights and interactive workshops.

The project is an ongoing initiative with an open end.

By the end of 2007, we will implement a set of research collaborations between external partners and EPFL research labs.

Throughout the project we engage in several match-making events that help EPFL scientists and external stakeholders to engage in collaborative activities.