Dr Thomas Langenberg, Credentials in Social Network Analysis & Technologies
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Dr Thomas Langenberg, Credentials in Social Network Analysis & Technologies Dr Thomas Langenberg, Credentials in Social Network Analysis & Technologies Presentation Transcript

  • CREDENTIALS BY EXPERTISE SOCIAL NETWORK ANALYSIS & TECHNOLOGIES Lausanne Thursday, May 28, 2009 Dr. Thomas Langenberg
  • Table of Content
    • Credentials in Social Network Analysis & Technologies
      • Network Analysis & Community Development
      • Knowledge Dissemination and Communication Studies in Organizations
  • Knowing Who Knows What – a Social Network Analysis of newschoolers.com Client Scope Project Facts Outcome & Achievements http://newschoolers.com NETWORK ANALYSIS & COMMUNITY DEVELOPMENT
    • Before seeking investors, the management team of newschoolers.com was interested in better understanding its member base.
    • Newschoolers.com therefore teamed up with Dr. Thomas Langenberg in order to conduct a social network analysis of the site.
    • The project was also part of Thomas Langenberg’s doctoral research project.
    • The project aimed at detecting and analyzing key information seekers and information providers in the online community’s social network.
    • Also, the project aimed to better understand how opinions about ski technology products and ski manufacturers were formed inside the community’s social network.
    • The analysis provided an extensive overview on the information exchange network inside newschoolers.com.
    • Dr. Thomas Langenberg provided a set of arguments that outline how firms operating in freestyle skiing can use newschoolers.com for product development and product marketing.
    • Publications
    • Why are Some Individuals Less Indispensable than Others? A Study on the Consequences of Emotional Commitment and Participation in User Communities , Thomas Langenberg, 2007
    • What is the source of Firm Celebrity Status? A Study of the Relation between Information Exposure and Emotional Responses toward Selected Firms, Thomas Langenberg, 2007
  • Creating Critical Mass – The case of aSmallWorld.net Client Scope Project Facts Outcome & Achievements http://www.aSmallWorld.net
    • Publications
    • ASW.com - Monetizing Connectivity?, Thomas Langenberg and Alexander Schellong, 2007, Teaching Case
    • Outreach
    • The results of this project are being used in Social Network Analysis classes at Harvard University’s Program on Networked Governance ( http:// www.ksg.harvard.edu/netgov ).
    • The results are also used in class discussions at Harvard Business School ( http:// www.hbs.edu )).
    NETWORK ANALYSIS & COMMUNITY DEVELOPMENT
    • aSmallWorld.net is a popluar iniviation-only online social networking site that was identified as an attractive example to study the causes and consequences of critical mass in online communities.
    • In collaboration with aSmallWorld’s CEO and a co-author, Dr. Thomas Langenberg embarked on a qualitative study of aSmallWorld.net in collaboration with Harvard University’s Program on Networked Governance ( http:// www.ksg.harvard.edu/netgov ).
    • The aim of the project was the development of teaching case material that could be used in PNG’s courses on “Social Network Analysis in Organizations”.
    • The project comprised qualitative and quantitative data collection methods that were implemented in close collaboration with aSmallWorld.net’s management team.
  • Turning Theory into Practice – The team triody.com experiment Client Scope Project Facts Outcome & Achievements http://team.triody.com NETWORK ANALYSIS & COMMUNITY DEVELOPMENT
    • Drawing on conceptual and empirical insights from the literature on online social networking, Dr. Thomas Langenberg engaged in a real world experiment.
    • The project was launched in Lausanne Switzerland and serves as a study example for social network analysis research at EPFL as well as at Harvard University’s Program on Networked Governance.
    • Team triody.com is an organically growing community that exists both in the online and in the offline world.
    • 45 individuals have joined triody so far and are regularly participating in online information exchange or offline endurance sports activities.
    • Currently, the main challenge is to sustain growth and reach critical size in the community.
    • Team triody.com is a non for profit experiment that aims to establish a fully functional online community.
    • The project is conducted using standard technologies that are freely available on the Internet.
    • The community is used as a data collection tool to better understand network growth and sustainability.
  • Table of Content
    • Credentials in Social Network Analysis & Technologies
      • Network Analysis & Community Development
      • Knowledge Dissemination and Communication Studies in Organizations
  • Implementing open innovation @ CVRD Client Scope Project Facts Outcome & Achievements http://www.cvrd.com.br
    • CVRD intends to tap into the concept of open innovation by leveraging the proximity to research labs on the campus of Ecole Polytechnique Fédérale de Lausanne (EPFL) in Switzerland.
    • EPFL has a strong focus on commercializing technologies and insights that result from world class research conducted inside EPFL labs.
    • The project was launched as a result of both organizations’ needs and strategic goals.
    • Establish an open research collaboration between CVRD and EPFL by identifying research labs at EPFL that address CVRD needs.
    • Define and implement value adding research projects that help CVRD to resolve business challenges and provide EPFL scientists with excellent research opportunities.
    • Dr. Thomas Langenberg has identified numerous research collaborations that address both CVRD needs and EPFL competences.
    • A set of selected R&D projects will be implemented by the end of 2007.
    KNOWLEDGE DISSEMINATION & COMMUNICATION STUDIES IN ORGANIZATIONS
  • Knowledge mapping @ EPFL Client Scope Project Facts Achievements http://www.epfl.ch
    • Project need
    • Scientists, research labs and start-up firms that collaborate with EPFL are constantly seeking knowledge and information that resides inside EPFL.
    • Currently, there is no coherent strategy in place that advices information seekers on how to connect with information providers.
    • The project is implemented as a continuous dialogue between the EPFL Chair for Corporate Strategy & Innovation and the EPFL Vice Presidency for Innovation and Valorization.
    • Dr. Thomas Langenberg facilitates this dialogue with regular industry insights and interactive workshops.
    • The project is an ongoing initiative with an open end.
    • By the end of 2007, we will implement a set of research collaborations between external partners and EPFL research labs.
    • Throughout the project we engage in several match-making events that help EPFL scientists and external stakeholders to engage in collaborative activities.
    KNOWLEDGE DISSEMINATION & COMMUNICATION STUDIES IN ORGANIZATIONS