Dr Thomas Langenberg, Credentials in Social Network Analysis & Technologies


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Dr Thomas Langenberg, Credentials in Social Network Analysis & Technologies

  1. 1. CREDENTIALS BY EXPERTISE SOCIAL NETWORK ANALYSIS & TECHNOLOGIES Lausanne Thursday, May 28, 2009 Dr. Thomas Langenberg
  2. 2. Table of Content <ul><li>Credentials in Social Network Analysis & Technologies </li></ul><ul><ul><li>Network Analysis & Community Development </li></ul></ul><ul><ul><li>Knowledge Dissemination and Communication Studies in Organizations </li></ul></ul>
  3. 3. Knowing Who Knows What – a Social Network Analysis of newschoolers.com Client Scope Project Facts Outcome & Achievements http://newschoolers.com NETWORK ANALYSIS & COMMUNITY DEVELOPMENT <ul><li>Before seeking investors, the management team of newschoolers.com was interested in better understanding its member base. </li></ul><ul><li>Newschoolers.com therefore teamed up with Dr. Thomas Langenberg in order to conduct a social network analysis of the site. </li></ul><ul><li>The project was also part of Thomas Langenberg’s doctoral research project. </li></ul><ul><li>The project aimed at detecting and analyzing key information seekers and information providers in the online community’s social network. </li></ul><ul><li>Also, the project aimed to better understand how opinions about ski technology products and ski manufacturers were formed inside the community’s social network. </li></ul><ul><li>The analysis provided an extensive overview on the information exchange network inside newschoolers.com. </li></ul><ul><li>Dr. Thomas Langenberg provided a set of arguments that outline how firms operating in freestyle skiing can use newschoolers.com for product development and product marketing. </li></ul><ul><li>Publications </li></ul><ul><li>Why are Some Individuals Less Indispensable than Others? A Study on the Consequences of Emotional Commitment and Participation in User Communities , Thomas Langenberg, 2007 </li></ul><ul><li>What is the source of Firm Celebrity Status? A Study of the Relation between Information Exposure and Emotional Responses toward Selected Firms, Thomas Langenberg, 2007 </li></ul>
  4. 4. Creating Critical Mass – The case of aSmallWorld.net Client Scope Project Facts Outcome & Achievements http://www.aSmallWorld.net <ul><li>Publications </li></ul><ul><li>ASW.com - Monetizing Connectivity?, Thomas Langenberg and Alexander Schellong, 2007, Teaching Case </li></ul><ul><li>Outreach </li></ul><ul><li>The results of this project are being used in Social Network Analysis classes at Harvard University’s Program on Networked Governance ( http:// www.ksg.harvard.edu/netgov ). </li></ul><ul><li>The results are also used in class discussions at Harvard Business School ( http:// www.hbs.edu )). </li></ul>NETWORK ANALYSIS & COMMUNITY DEVELOPMENT <ul><li>aSmallWorld.net is a popluar iniviation-only online social networking site that was identified as an attractive example to study the causes and consequences of critical mass in online communities. </li></ul><ul><li>In collaboration with aSmallWorld’s CEO and a co-author, Dr. Thomas Langenberg embarked on a qualitative study of aSmallWorld.net in collaboration with Harvard University’s Program on Networked Governance ( http:// www.ksg.harvard.edu/netgov ). </li></ul><ul><li>The aim of the project was the development of teaching case material that could be used in PNG’s courses on “Social Network Analysis in Organizations”. </li></ul><ul><li>The project comprised qualitative and quantitative data collection methods that were implemented in close collaboration with aSmallWorld.net’s management team. </li></ul>
  5. 5. Turning Theory into Practice – The team triody.com experiment Client Scope Project Facts Outcome & Achievements http://team.triody.com NETWORK ANALYSIS & COMMUNITY DEVELOPMENT <ul><li>Drawing on conceptual and empirical insights from the literature on online social networking, Dr. Thomas Langenberg engaged in a real world experiment. </li></ul><ul><li>The project was launched in Lausanne Switzerland and serves as a study example for social network analysis research at EPFL as well as at Harvard University’s Program on Networked Governance. </li></ul><ul><li>Team triody.com is an organically growing community that exists both in the online and in the offline world. </li></ul><ul><li>45 individuals have joined triody so far and are regularly participating in online information exchange or offline endurance sports activities. </li></ul><ul><li>Currently, the main challenge is to sustain growth and reach critical size in the community. </li></ul><ul><li>Team triody.com is a non for profit experiment that aims to establish a fully functional online community. </li></ul><ul><li>The project is conducted using standard technologies that are freely available on the Internet. </li></ul><ul><li>The community is used as a data collection tool to better understand network growth and sustainability. </li></ul>
  6. 6. Table of Content <ul><li>Credentials in Social Network Analysis & Technologies </li></ul><ul><ul><li>Network Analysis & Community Development </li></ul></ul><ul><ul><li>Knowledge Dissemination and Communication Studies in Organizations </li></ul></ul>
  7. 7. Implementing open innovation @ CVRD Client Scope Project Facts Outcome & Achievements http://www.cvrd.com.br <ul><li>CVRD intends to tap into the concept of open innovation by leveraging the proximity to research labs on the campus of Ecole Polytechnique Fédérale de Lausanne (EPFL) in Switzerland. </li></ul><ul><li>EPFL has a strong focus on commercializing technologies and insights that result from world class research conducted inside EPFL labs. </li></ul><ul><li>The project was launched as a result of both organizations’ needs and strategic goals. </li></ul><ul><li>Establish an open research collaboration between CVRD and EPFL by identifying research labs at EPFL that address CVRD needs. </li></ul><ul><li>Define and implement value adding research projects that help CVRD to resolve business challenges and provide EPFL scientists with excellent research opportunities. </li></ul><ul><li>Dr. Thomas Langenberg has identified numerous research collaborations that address both CVRD needs and EPFL competences. </li></ul><ul><li>A set of selected R&D projects will be implemented by the end of 2007. </li></ul>KNOWLEDGE DISSEMINATION & COMMUNICATION STUDIES IN ORGANIZATIONS
  8. 8. Knowledge mapping @ EPFL Client Scope Project Facts Achievements http://www.epfl.ch <ul><li>Project need </li></ul><ul><li>Scientists, research labs and start-up firms that collaborate with EPFL are constantly seeking knowledge and information that resides inside EPFL. </li></ul><ul><li>Currently, there is no coherent strategy in place that advices information seekers on how to connect with information providers. </li></ul><ul><li>The project is implemented as a continuous dialogue between the EPFL Chair for Corporate Strategy & Innovation and the EPFL Vice Presidency for Innovation and Valorization. </li></ul><ul><li>Dr. Thomas Langenberg facilitates this dialogue with regular industry insights and interactive workshops. </li></ul><ul><li>The project is an ongoing initiative with an open end. </li></ul><ul><li>By the end of 2007, we will implement a set of research collaborations between external partners and EPFL research labs. </li></ul><ul><li>Throughout the project we engage in several match-making events that help EPFL scientists and external stakeholders to engage in collaborative activities. </li></ul>KNOWLEDGE DISSEMINATION & COMMUNICATION STUDIES IN ORGANIZATIONS
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