Protecting Your Brand in a Social Media World
by Tom Kulik
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Presented live at the 2011 Direct Selling Association Annual Meeting (Miami, FL) - June 6, 2011...
Presented live at the 2011 Direct Selling Association Annual Meeting (Miami, FL) - June 6, 2011
Direct selling companies are beginning to embrace the power and impact that social media can have upon product marketing and sales. Unfortunately, social media use can impact the value of certain underlying intangible assets of your company and brand. This presentation addresses some of the legal issues surrounding such use of social media, and pointers for next steps.
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