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Beauty industry expert with over 10 years of experience. Effectivecommunicator; comfortable delegating work as well as con...
Worked with visual directors at top USretailers to conceptualize enhanceddisplays for Gucci Guilty launch atmajor flagship...
Worked with visual directors at top USretailers to conceptualize enhanceddisplays for Gucci Guilty launch atmajor flagship...
Worked with visual directors at top USretailers to conceptualize enhanceddisplays for Gucci Guilty launch atmajor flagship...
Worked with visual directors at top USretailers to conceptualize enhanceddisplays for Gucci Guilty launch atmajor flagship...
• 8‟ tall x 3.5‟ wide• 40” vertical interactive touch screen onfront containing TV Commercialsfragrance notes and story.• ...
• Led design of Campaign based onpromotional offerings including, HUGOHeadphones, iTunes Card and iPodShuffle.• Directed p...
• Led design of Campaign based onpromotional offerings including, HUGOHeadphones, iTunes Card and iPodShuffle.• Directed p...
• Led design of Campaign based onpromotional offerings including, HUGOHeadphones, iTunes Card and iPodShuffle.• Directed p...
• Led design of Campaign based onpromotional offerings including, HUGOHeadphones, iTunes Card and iPodShuffle.• Directed p...
• Led design of Campaign based onpromotional offerings including, HUGOHeadphones, iTunes Card and iPodShuffle.• Directed p...
• Created inspiration boards forSephora & Sephora Inside JC Pennyfragrance project.• Inspired by tasting rooms in wineand ...
• Created inspiration boards forSephora & Sephora Inside JC Pennyfragrance project.• Inspired by tasting rooms in wineand ...
• Created inspiration boards forSephora & Sephora Inside JC Pennyfragrance project.• Directed 3D illustrator and modelmake...
• Created inspiration boards forSephora & Sephora Inside JC Pennyfragrance project.• Directed 3D illustrator and modelmake...
• Created inspiration boards forSephora & Sephora Inside JC Pennyfragrance project.• Directed 3D illustrator and modelmake...
• Worked with visual directors fromtop doors to create life-size ofBurberry model from key visuals.
• Worked with visual directors fromtop doors to create life-size ofBurberry model from key visuals.
• Worked with visual directors fromFlagship and Branch doors to bringfragrance story to life.
• Worked with visual directors fromFlagship and Branch doors to bringfragrance story to life.
Color Correction, Retouching andCMYK conversion for printadvertising and promotional use.• Matched “Clinique” Green. Retou...
Color Correction, Retouching andCMYK conversion for printadvertising and promotional use.• Matched all cosmetics to actual...
Color Correction, Retouching andCMYK conversion for printadvertising and promotional use.• Matched all cosmetics to actual...
Color Correction, Retouchingand CMYK conversion for printadvertising and promotionaluse.
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Design Portfolio

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Tracy Kugelr Smith Design Portfolio-Updated 12-21-11

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Transcript of "Design Portfolio"

  1. 1. Beauty industry expert with over 10 years of experience. Effectivecommunicator; comfortable delegating work as well as conveyingconcepts to vendors, agencies and photographers.Accustomed to working with tight schedules and within budgets.Passionate about design, actively participates in cross departmentalteams, providing leadership and creative solutions with enthusiasm,flexibility, a positive attitude and first class computer skills. Extensiveexperience with brand equity and representation.
  2. 2. Worked with visual directors at top USretailers to conceptualize enhanceddisplays for Gucci Guilty launch atmajor flagship doors and top imagedoors across the country. All POSMapproved by global group and GucciFashion House. Stores shown below;Bloomingdale‟s, 59th Street; Macy‟s,Herald Square; Macy‟s, Union Square;Macy‟s, Chicago State Street and SaksFifth Avenue, San Francisco.
  3. 3. Worked with visual directors at top USretailers to conceptualize enhanceddisplays for Gucci Guilty launch atmajor flagship doors and top imagedoors across the country. All POSMapproved by global group and GucciFashion House. Stores shown below;Bloomingdale‟s, 59th Street; Macy‟s,Herald Square; Macy‟s, Union Square;Macy‟s, Chicago State Street and SaksFifth Avenue, San Francisco.
  4. 4. Worked with visual directors at top USretailers to conceptualize enhanceddisplays for Gucci Guilty launch atmajor flagship doors and top imagedoors across the country. All POSMapproved by global group and GucciFashion House. Stores shown below;Bloomingdale‟s, 59th Street; Macy‟s,Herald Square; Macy‟s, Union Square;Macy‟s, Chicago State Street and SaksFifth Avenue, San Francisco.
  5. 5. Worked with visual directors at top USretailers to conceptualize enhanceddisplays for Gucci Guilty launch atmajor flagship doors and top imagedoors across the country. All POSMapproved by global group and GucciFashion House.Saks Fifth Avenue, San Francisco.
  6. 6. • 8‟ tall x 3.5‟ wide• 40” vertical interactive touch screen onfront containing TV Commercialsfragrance notes and story.• 2 sides with merchandising shelvessized for gift sets or base product, LEDpin lights to help with heavy blackbranding• Full height light box with National Adimage on back.
  7. 7. • Led design of Campaign based onpromotional offerings including, HUGOHeadphones, iTunes Card and iPodShuffle.• Directed photography and Layoutdesign for main campaign visuals.• Led desiogn of all gift sets, in-store/out-of home visuals and POSmaterial for exclusive campaign withMacy‟s.
  8. 8. • Led design of Campaign based onpromotional offerings including, HUGOHeadphones, iTunes Card and iPodShuffle.• Directed photography andLayout design for maincampaign visuals.• Led desiogn of all gift sets,in-store/out-of home visualsand POS material for exclusivecampaign with Macy‟s.
  9. 9. • Led design of Campaign based onpromotional offerings including, HUGOHeadphones, iTunes Card and iPodShuffle.• Directed photography and Layoutdesign for main campaign visuals.• Led desiogn of all gift sets, in-store/out-of home visuals and POSmaterial for exclusive campaign withMacy‟s.
  10. 10. • Led design of Campaign based onpromotional offerings including, HUGOHeadphones, iTunes Card and iPodShuffle.• Directed photography and Layoutdesign for main campaign visuals.• Led desiogn of all gift sets, in-store/out-of home visuals and POSmaterial for exclusive campaign withMacy‟s.
  11. 11. • Led design of Campaign based onpromotional offerings including, HUGOHeadphones, iTunes Card and iPodShuffle.• Directed photography and Layoutdesign for main campaign visuals.• Led desiogn of all gift sets, in-store/out-of home visuals and POSmaterial for exclusive campaign withMacy‟s.
  12. 12. • Created inspiration boards forSephora & Sephora Inside JC Pennyfragrance project.• Inspired by tasting rooms in wineand food industry.• The idea: A luxurious loungesthat encourage a person to PAUSE,ENGAGE & ENJOY the EXPERIENCEGoal was to create an enjoyable,interactive, multi-sensorial, educationalexperience for the Sephora customer.
  13. 13. • Created inspiration boards forSephora & Sephora Inside JC Pennyfragrance project.• Inspired by tasting rooms in wineand food industry.• The idea: A luxurious loungesthat encourage a person to PAUSE,ENGAGE & ENJOY the EXPERIENCEGoal was to create an enjoyable,interactive, multi-sensorial, educationalexperience for the Sephora customer.
  14. 14. • Created inspiration boards forSephora & Sephora Inside JC Pennyfragrance project.• Directed 3D illustrator and modelmaker to bring concept to life.• SiJCP looking to test in store forFall ‟12 / Spring „13. • Directedphotography and Layout design formain campaign visuals.
  15. 15. • Created inspiration boards forSephora & Sephora Inside JC Pennyfragrance project.• Directed 3D illustrator and modelmaker to bring concept to life.• SiJCP looking to test in store forFall ‟12 / Spring „13. • Directedphotography and Layout design formain campaign visuals.
  16. 16. • Created inspiration boards forSephora & Sephora Inside JC Pennyfragrance project.• Directed 3D illustrator and modelmaker to bring concept to life.• SiJCP looking to test in store forFall ‟12 / Spring „13. • Directedphotography and Layout design formain campaign visuals.
  17. 17. • Worked with visual directors fromtop doors to create life-size ofBurberry model from key visuals.
  18. 18. • Worked with visual directors fromtop doors to create life-size ofBurberry model from key visuals.
  19. 19. • Worked with visual directors fromFlagship and Branch doors to bringfragrance story to life.
  20. 20. • Worked with visual directors fromFlagship and Branch doors to bringfragrance story to life.
  21. 21. Color Correction, Retouching andCMYK conversion for printadvertising and promotional use.• Matched “Clinique” Green. RetouchType on all product shots.• Matched all cosmetics to actualproduct sample colors.
  22. 22. Color Correction, Retouching andCMYK conversion for printadvertising and promotional use.• Matched all cosmetics to actualproduct sample colors.
  23. 23. Color Correction, Retouching andCMYK conversion for printadvertising and promotional use.• Matched all cosmetics to actualproduct sample colors.
  24. 24. Color Correction, Retouchingand CMYK conversion for printadvertising and promotionaluse.
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