Creating Facebook Ads (and Little Bit about the Functions and Privacy Controls on FB Too)


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This presentation includes links to resources in Facebook for those who are interested in starting to use Facebook Advertising (ads). (Prepared for "Social Media in Higher Education," Downstate Regional Conference, Public Affairs Center at the University of Illinois in Springfield, IL, Friday, April 16, 2010.)

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Creating Facebook Ads (and Little Bit about the Functions and Privacy Controls on FB Too)

  1. 1. Creating Facebook Ads 1, 2, 3… Only 3 easy steps…
  2. 2. But first… Facebook Functions <ul><li>For individuals (people) or… 
 </li></ul>User Profiles
  3. 3. But first… Facebook Functions <ul><li>… for individual “user accounts,” i.e., “Non-Credit Programs” at Western Illinois University </li></ul>User Profiles <ul><li>Sign up at 
  4. 4. More on… Facebook Functions Groups <ul><li>Facebook Groups: For group work… communication tool & sharing tool </li></ul><ul><li>A group does not work like a Facebook user profile or a fan page 
 </li></ul><ul><li>More information about Groups @ 
  5. 5. More on… Facebook Functions Pages <ul><li>Facebook Pages: “Create a presence that looks and behaves like user profiles to connect and engage with your customers and amplify your voice to their friends” 
 </li></ul>Create a page @
  6. 6. Now… Facebook Ads Manage Your Ads <ul><li>Log in through a user profile. This graphic shows you two places that you can click on to get to the place in FB where you can manage your Facebook ad campaigns. </li></ul>
  7. 7. Facebook Ads To Manage <ul><li>Once you have started using Facebook ads, this interface will enable you to access your ad campaigns, view ad “metrics,” and provides links to helpful information (“Reports,” Billing,” etc.) about your Facebook ad campaigns. </li></ul>
  8. 8. Step 1 <ul><li>URL – for Web site </li></ul><ul><li>Ad title (25 characters) </li></ul><ul><li>Ad text (135 characters) </li></ul><ul><li>Image (upload) </li></ul>Design
  9. 9. Step 2 <ul><li>Target your ad to those on FB — who you want the ad to reach — by… </li></ul><ul><li>Demographics </li></ul><ul><li>Likes & Interests </li></ul><ul><li>Education & Work </li></ul><ul><li>FB Connections </li></ul>Targeting
  10. 10. Step 3 <ul><li>Name your campaign(s) </li></ul><ul><li>Enter your budget </li></ul><ul><li>Decide to pay for impressions or clicks </li></ul>Campaigns and Pricing
  11. 11. Review Ad <ul><li>Review how your ad looks </li></ul><ul><li>Review target audience </li></ul><ul><li>Review pricing plan </li></ul>Take a look…
  12. 12. Approval Process <ul><li>Once you create your ad and submit it to Facebook, it will be reviewed (by Facebook staff). You will receive an e-mail message (to the e-mail account address you used to start the Facebook user profile account) from Facebook that will let you know your ad is pending approval. </li></ul><ul><li>You’ll get another e-mail message once the ad is approved. Approval time is generally about 1 day. </li></ul>
  13. 13. Tracking <ul><li>Use Facebook’s tools — graphs, links to help, i.e., the “Campaign Performance Glossary” — to help determine your ROI with Facebook ads </li></ul>Tools
  14. 14. Privacy <ul><li>How to control who sees what </li></ul>Settings
  15. 15. Privacy Settings <ul><li>Use your settings to control who (which “friends”) can see your content </li></ul>
  16. 16. Friend Lists <ul><li>Use them to manage your privacy on FB </li></ul><ul><li>Facebook Help Center </li></ul>
  17. 17. Friend Lists <ul><li>From “Home,” left-hand column you can… </li></ul><ul><li>Edit lists </li></ul>
  18. 18. Friend Lists <ul><li>From “Home,” account dropdown menu </li></ul><ul><li>Edit lists </li></ul><ul><li>See who is on which list </li></ul>
  19. 19. Facebook Resources <ul><li>Facebook Statement of Rights and Responsibilities </li></ul><ul><li>Facebook Advertising Guidelines </li></ul><ul><li>Facebook Advertising </li></ul><ul><li>Facebook Help Center </li></ul>
  20. 20. Facebook Resources <ul><li>Facebook Fan Pages </li></ul><ul><li>Facebook Blog </li></ul><ul><li>Facebook User Name (for custom URL)* </li></ul><ul><ul><ul><li>Enables you to create a custom user name for your profile or a Facebook Fan Page, i.e., or (Note: Facebook Fan Pages require 25+ fans to be eligible for a Facebook Fan Page user name/custom URL) </li></ul></ul></ul>