IDEO Method Card

IDEO Method Card ~Ask U9718024 陳俋伶

C ultural Probes
U nfocus Group
W ord-Concept Association
C amera Journal
C ollage
C ard Sort
C ognitive Maps
F ive Whys?
F oreign Correspondents
N arration
E xtreme User Interviews
C onceptual Landscape
D raw the Experience
S urveys & Questionnaires

Cultural Probes
HOW: Assemble a camera journal kit
(camera, film, notebook, instructions)
and distribute it to participants within
分配 (v.)
one or across many cultures.
WHY ： To collect and evaluate
perceptions and behaviors within
洞察力 (n.) 行為 (n.)
or across cultures.
探查 (n.) 成套工具 (n.)

Comparing the ways different cultures care for their teeth helped expose important simi 揭露 (v.) -larities and differences to the IDEO team.

Unfocused Group
HOW: Assemble a diverse group of individuals in
a workshop to use a stimulating range of materials
刺激物 (n.)
and create things that are relevant to your project.
貼切的 (adj.)
WHY: Encourages rich, creative, and
divergent contributions from potential
背道而馳 (adj.) 稿件 (n.)
users, releases “ inhibitions , and opens
up new thinking. 壓抑 (n.)
獨立個體 (n.)

An IDEO team invited a foot- fetish 迷戀者 (n.) -ist , an artist, a body-worker, a podi 足部醫師 -atrist and others to work together to explore and build concepts for a new range of fashion sandals . 涼鞋 . 羅馬鞋 (n.)

Word-Concept Association
HOW: Ask people to associate 聯想 (v.)
descriptive words with different design
concepts or features in order to show
how they perceive and value the issues.
察覺 (v)
WHY ： Clustering users' perceptions
聚集 (v.) 認知 (n.)
helps to evaluate and prioritize design
優先處理 (n.)
features and concepts .
敘述的 (adj.)

Developing the design of a new container, word-concept association studies helped the IDEO team to understand how different forms convey different meanings to users.

Camera Journal
HOW: Ask potential users to keep a written and visual diary of their impressions, circumstances , and activities related to
the product. 周圍環境 (n.)
WHY: This rich self-conducted notation 記號 (n.) technique is useful for prompting users
to reveal points of view and patterns of behavior.
暗示 (v.)

The IDEO team designing a travel system distributed camera journals to families taking car trips to capture map reading and other car travel.

Collage
HOW: Ask participants to build.
collage from a provided collection of mages. and to
explain the significance of the mages and
arrangements they choose.
WHY ： This illustrates participants’ understanding and
perceptions of issues and helps them verbalize
complex or unimagined themes.
知覺 (n.) 用言語表現 (v.) 大雜燴 (n.)

Participants were asked to create a collage around the theme of sustainability to help the IDEO team understand how new techno -logies might be applied to better support people’s perceptions.

Card Sort
HOW: On separate cards, name possible
features, functions, or design attributes.
Ask people to organize the cards spatially , in
ways that make sense to them.
WHY: This helps to expose people's mental
models of a device or system.
Their organization reveals expectations and
priorities about the intended functions.
佔有大篇幅的 (adv.)

In a project to design a new digital phone service, a card -sorting exercise enable potential users to influence the final menu structure and naming.

Cognitive Maps
HOW. ： ask participants to map an
existing or virtual space and show
how they navigate it
WHY: This s a useful way to discover
the significant elements, pathways.
and other special behavior associated
with a real or virtual environment .
駕駛 . 導航 (v.) 認識的 (adj.)

Mapping how they occupy or through different zones of the city ,the IDEO team asked bike messengers to indicate where water oases are located and how they reach them.

Five Whys?
HOW: Ask 'Why?" questions in
response to five consecutive answers.
WHY: This exercise forces people to
examine and express the underlying
reasons for their behavior and attitude
連續的 (adj.)

Five whys was used when interviewing dieting women around the US to understand their attitudes and behaviors around weight loss.

Foreign Correspondents 特派記者 (n.)
HOW: Request input from coworkers
and contacts in other countries and
conduct across·cultural study to derive
basic international design principle.
WHY: This is a good way to illustrate
the varied cultural and environmental
contexts in which products are used.
延伸導出 (n.)

Compiling a global survey about personal privacy , IDEO correspon -dents from around the world contributed images and anecdotes from own lives. 奇聞軼事 (n.) 匯集 (v.)

Narration 敘述法 (n.)
HOW: As they perform a process
or execute a specific task, ask participants
to describe aloud what they are thinking.
WHY: This is a useful way to reach
users' motivations, concerns, perceptions,
and reasoning.
實行 (v.)

In order to understand how food is incorporated into people’s daily routines, the IDEO team asked people to describe what they were thinking while eating.

Extreme User Interviews
HOW: Identify individuals why are extremely
familiar or completely unfamiliar with the
product and ask them to evaluate their
experience using it.
WHY: These individuals are often able to
highlight key issues of the design problem
and provide insights for design improvements
.

By understanding the role and mindset of the youngest family member, the IDEO team uncovered new product design opportunities for household cleaning. 現象 (n.)

Conceptual Landscape
HOW: Diagram , sketch, or map the
aspects of abstract social and behavioral
constructs or phenomena .
WHY ： This is a helpful way to understand
people's mental models of the issues related
to the design problem.
圖形 (n.) 關於行為的 (adj.) 現象 (n.) 抽象的概念的 (adj.)

Designing an online university, the IDEO team illustrate the different motivations , activities, and values that people to go back to school.

Draw the Experience
HOW ： Ask participants to visualize an
experience through drawings and diagrams .
WHY ： This can be a good way to
debunk assumptions and reveal how
people conceive of and order their
experiences or activities.
圖形 (n.) 揭穿 (v.) 想出 (v.) 假設 (n.)

By asking people to draw your money the IDEO team designing an online bank was able to discern people ‘s attitudes towards their finances 認清 (v.)

Surveys & Questionnaires
HOW: Ask a series of targeted
questions in order to ascertain
particular characteristics and
perceptions of users.
WHY: This is a quick way to elicit
answers from a large number of
people.
知覺 (n.) 確定 . 弄清楚 (v.) 意見調查單 (n.)

Developing a new gift- wrap packaging concept the IDEO team conducted web-based surveys to collect consumer perspec -tives from many people around the world.

END THANK U FOR LISTENING~ ︶ . . Information from~ IDEO TEAM

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