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Brand identity project
 

Brand identity project

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    Brand identity project Brand identity project Presentation Transcript

    • KATATA MANAGEMENT & PROMOTIONS Music that feeds the soul.....Monday, January 24, 2011
    • WHAT does KATATA MANAGEMENT & PROMOTIOn mean to me?Monday, January 24, 2011
    • KATATA KA-­  Karen  -­  My  Mother(The  nurturer  and  #1  Cheerleader) TA-­  Tanisha  -­  Me  (the  star  created  from  their  support  and   nuuturing)   TA  -­  Takiesha    -­  My  Sister(the  supporter,  and  shoulder  to  lean  on)Monday, January 24, 2011
    • Katata  is  the  back  bone  of  my  passion  for  music.    Growing  up  I  have   always  sung  to  help  heal  others.    Being  blessed  with  the  gift  of  voice   I  have  done  a  lot  to  support  others  in  many  ways  and  knowing  how   music  can  help  the  spirit  to  get  through  things,  build  courage  to  do   things  and  simple  provide  the  nutrients  to  just  live,  helps  to  feed  my   own  passion  to  continue  to  help  others  in  music.   4Monday, January 24, 2011
    • Strengths Concerns We  represent  family,  strength  and   support Name  has  to  be  explained  to   The  name  Katata  is  unique  and   understood original the  name  may  be  to  long  to  bother   Story  behind  name  will  be  one  to   with remember I  will  be  a  new  company  competing   My  experience  will  provide  clients   with  many  other  established   with  security  in  knowing  i  have  a   companies  in  my  area. strong  understanding  in  what  it  is   they  may  go  throughMonday, January 24, 2011
    • My Competitors This logo uses the combo of This Logo is suggestive, color and formation to catch symbolic and generic. The the eye. With its curvy letter honey that drops form the it makes the name stick out injured hands clearly form the rest of the logo. The suggest a spiritual since. colors helps the rest of the The name is discriptive of name to blend in with the logo. the picture and also give the idea of the Essence of God dripping down on His peopleMonday, January 24, 2011
    • My Inspiration Verity (which means a true principel or belief)uses pictoral,letterform, emblem,and symbolic. The dove is a symble of peace. The lettering is simple yet the cursive since gives it a since of elegance. The rainbow shape behind the lettering gives me a since of support as well as being suggestive to the promised rainbow from God. This logo is inspiration because it is simple but represents so much. From the name to the logo it represents paitience peace kindness understanding. Verity represents exactly what they produce....Inspiration!Monday, January 24, 2011
    • Is it protectable? A. Katata Management & Promotions C. B. • Katata ________________________________________________________ _____ _______Katata_____________________________________________ • _ ____________________Management__&________________________ _ Manage & Promotions ________________________________________Promotions__________ _ My designs are pictorial marks that are fanciful suggestive and generic. These are attributes that would assist in allowing it to be protected.Monday, January 24, 2011
    • LOGO The music designs B and C are simple and give a direct suggestion to the services we provide Design a. is a generic design that leaves the services to the imagination. All logos are pictoral and letterformMonday, January 24, 2011
    • CORPORTATE CULTURE Create and maintain a family environment. Encourage and educate. Help one another to succeed by leading. (employees and clients) To incoporate personal values into the company so it feels more like home. Stay HumbleMonday, January 24, 2011
    • Values and Beliefs Be a leader that not only instructs, or directs but also set the example by doing. Focus on the art and not the money. Provide opportunities for growth within the company as well as for the clients. The artist is the heart of the system. No artist no systemMonday, January 24, 2011
    • Mission Statement To manage and promote music that feeds the soul. The mission statement should be placed on the website, manuels, and contracts as a constant reimnder of what we stand for.Monday, January 24, 2011
    • Tagline Katata Management & Promotions The tag line is effective in that it further demonstrates our goals for the client. It speaks to the clients, reassuring them that we aim to work with musicians to manange and promote music with substance and purpose. It is descriptive of the quality of music. It is short, easy, simply and positive.Monday, January 24, 2011
    • Tagline Katata Management & Promotions MUSIC THAT FEEDS THE SOUL The tag line is effective in that it further demonstrates our goals for the client. It speaks to the clients, reassuring them that we aim to work with musicians to manange and promote music with substance and purpose. It is descriptive of the quality of music. It is short, easy, simply and positive.Monday, January 24, 2011
    • Katata Management & Promotions Music that feeds the soul.........Monday, January 24, 2011