MOBILE LUMAscape
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MOBILE LUMAscape

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  • Full Name Full Name Comment goes here.
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  • hi Terence, when you can please add Appsfire. I believe you already kindly added us in your recent slide on Native mobile ads. thanks
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  • Sony Ericsson no longer exists... been replaced by Sony mobile!
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  • Echoing Clay Daniel's assessment above: 'Where's YP in the Mobile Ad Network space?'
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  • Thanks for updating these Lumascape resources Terence and team.
    Was reviewing the Mobile one today, just noticed a few updates which may be helpful on future revision pass to this one. [I'm sure it's challenging to keep all of these perfectly current, so figured I'd lob in a couple suggestions while they were fresh...]
    1) Onavo, under 'Analytics', was acquired last year by Facebook.
    2) Apptentive may merit inclusion under the 'App Dev Platforms' category.
    3) MobileDevHQ may merit inclusion under the 'App Discovery' category.
    4) Whoop is no longer in business, under 'App Dev Platforms'
    5) Toura was acquired in 2012 by UK agency Grapple, under 'App Dev Platforms'

    Hope these help, and thanks again for such a comprehensive landscape.
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  • Awesome work, Terence - keep it up!
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MOBILE LUMAscape Presentation Transcript

  • 1. Carriers © LUMA Partners LLC 2014 M-Commerce MOBILE LUMAscape Denotes acquired company WiFi DSPs Exchanges mCRM / Data Measurement / Analytics Devices Agencies Agency Trading Desks Media Agencies Mobile Ad Networks Mobile Mkt / Msg Rich Media Yield Opt / SSPs Location Tech VoIP / App Dev Platforms App Stores OS MARKETE R CONSUME R Infrastructure Aggregators Mobile Website Platform Ad Servers Mobile Content Platforms Carrier Payment Enabler Card Payment Enabler Mobile Security App Discovery Mobile Web Browser Bar/QR Code Music Location-based Services / Apps Messaging Mobile (Re)Engagement