Your SlideShare is downloading. ×

MARKETING TECHNOLOGY LUMAscape

141,690
views

Published on


16 Comments
160 Likes
Statistics
Notes
  • Thanks Terence for great initiative and incremental updates. This landscape is changing so quickly that it is def hard to keep up. I would like to nominate Kvantum for Marketing Modeling group. I look fwd to an opportunity to connect with you on the same.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I love the Lumascapes! Each one is a very helpful cheat sheet to the sub-industry.

    1.) It would be cool to see a 'time lapse' animation of how the LUMAscapes for the different ecosystems have changed over time. Just a thought... Do you hold on to the out of date LUMAscapes?
    2.) I don't see DSPs and SSPs broken out in the Marketing Technology LUMAscape above. I think that would be helpful.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thx for the update and great job as always Terence! Do you publish what you've added or changed since the previous version anywhere? Insightera was acquired by Marketo last December but noticed you didn't have them denoted as a acquired company. Also suggest checking out Socialwhirled and adding under the Social Marketing Management category.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Awesome to see some of the Gamification platforms making this list!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great overview indeed. In updates to come I'd welcome these additions: 1) a weighting in terms of best-of-breed solutions 2) solutions more likely to 'span' 2 or more categories (marketing automation players incl HubSpot eg would be eligible to cover analytics, social media marketing, CMS and to some extent CRM capabilities too) and 3) Forrester/IDC/Gartner top X list per category to be included. In WCM eg Adobe, Ektron, MSFT, OpenText, Acquire should be mentioned too.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
141,690
On Slideshare
0
From Embeds
0
Number of Embeds
99
Actions
Shares
0
Downloads
9,365
Comments
16
Likes
160
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. ©  LUMA  Partners  LLC  2014 Tag Mgmt Chat Real-time Message/Offers MARKETING  TECHNOLOGY  LUMAscape Mobile Web Website Creation & Mgmt Data Warehouses Sales/ Mktg BI AB/MV Testing Visualization SEO Platforms / Tools Translation Social Promotion Platforms Social Publishing Platforms Social Marketing Management DAM Feedback / Surveys Marketing Data DB Mktg Social Login/Sharing Mktg Automation Social Content & Forums Online Video Players Players (SMB) E-Commerce Platform/Storefront (Enterprise) Social Referral E-Commerce Technology Merchandising Payments M-Commerce Website Sales Automation WCM Community Website Personalization & Optimization Landing Pages B2B Personalization Email Service Providers Recommendation Loyalty DMPs Site Perf/Opt Web Analytics Denotes acquired company Denotes shuttered company Marketing Modeling Sales & Marketing Integrated Mktg MgmtEmail Optimization Predictive Marketing Platforms