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Social Media for Strategic Alliances

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  • 1. Social Media For Strategic Alliances Tatyana Kanzaveli CEO Social CRM World http://scrmworld.com tkanzaveli@gmail.com
  • 2. Agenda • Strategic Alliances and Social Media – Channels and their use; goals – Examples • Q&A © Social CRM World 2010 All Rights Reserved
  • 3. Social Media Channels • Blogs • Social Networking Websites • Photo/Video Managing and Sharing applications • Social Bookmarking Web sites • Social Networking, micro-blogging sites • Social Networking Meeting Facilitation web sites • Virtual Worlds • Online Auctions • New categories: Google Buzz, Wave © Social CRM World 2010 All Rights Reserved
  • 4. Strategic Alliance and Social Media - Monitor News - Per industry; - Company; - Person - Build relationships/Engage - Blogs; - Forums; - Micro-blogging; - Etc.. © Social CRM World 2010 All Rights Reserved
  • 5. Monitoring News and Engaging • Google Alerts • LinkedIn • Facebook Pages • Twitter Search/Lists • Blogs/RSS • Google Reader • Stumble Upon • Radian6, Lithium, etc.. © Social CRM World 2010 All Rights Reserved
  • 6. Google Alerts © Social CRM World 2010 All Rights Reserved
  • 7. LinkedIn [Company] © Social CRM World 2010 All Rights Reserved
  • 8. LinkedIn [People] © Social CRM World 2010 All Rights Reserved
  • 9. LinkedIn [Groups] © Social CRM World 2010 All Rights Reserved
  • 10. LinkedIn [Groups] © Social CRM World 2010 All Rights Reserved
  • 11. LinkedIn [Q&A] © Social CRM World 2010 All Rights Reserved
  • 12. Facebook © Social CRM World 2010 All Rights Reserved
  • 13. Facebook © Social CRM World 2010 All Rights Reserved
  • 14. Facebook © Social CRM World 2010 All Rights Reserved
  • 15. Facebook © Social CRM World 2010 All Rights Reserved
  • 16. Twitter [Lists] © Social CRM World 2010 All Rights Reserved
  • 17. Twitter [Person] © Social CRM World 2010 All Rights Reserved
  • 18. Twitter [Subject, Industry] © Social CRM World 2010 All Rights Reserved
  • 19. Blogs © Social CRM World 2010 All Rights Reserved
  • 20. Google Reader, Stumble Upon,etc.. © Social CRM World 2010 All Rights Reserved
  • 21. Yahoo! Pipes [Feeds] © Social CRM World 2010 All Rights Reserved
  • 22. Yahoo! Pipes [Results] © Social CRM World 2010 All Rights Reserved
  • 23. Monitoring © Social CRM World 2010 All Rights Reserved
  • 24. © Social CRM World 2010 All Rights Reserved
  • 25. © Social CRM World 2010 All Rights Reserved
  • 26. So – what should I do ? • Be clear on what are you trying to achieve. • Spend time clearly identifying target markets and deciding what marketing channels/strategies to use to reach your target markets. • Build trust in your market - become a recognized “expert” in your field. • Build networks in communities and social networks by participating in discussions and providing useful inputs © Social CRM World 2010 All Rights Reserved
  • 27. Who to follow? • Follow your target customers • Follow your brand in conversations • Follow your competitors in conversations • Follow industry analysts • Follow influencers: bloggers, reporters, etc.. © Social CRM World 2010 All Rights Reserved
  • 28. Content • Useful • Responsive • Interesting • Fun • Personal 80% - non direct business related content © Social CRM World 2010 All Rights Reserved
  • 29. Analyze • Number of followers [in your target markets] • Number of click-throughs [for posted links] • Traffic to your web site • Traffic to your blog • Document downloads • Newsletter subscriptions • Retweets • Replies © Social CRM World 2010 • Lists All Rights Reserved
  • 30. Key points • Build trust • Establish yourself as a subject matter expert • Communicate: respond, answer, support, etc.. • Contribute useful content • Build community It’s a commitment! • Measure • Adjust © Social CRM World 2010 All Rights Reserved
  • 31. Thank You Follow my updates on Twitter: @glfceo