1. • Why a Customer Portal?
– Our customer portal keeps you in touch with
your marketing plan on an ongoing 24/7 basis.
– Having a one-stop place for all your marketing
information makes your business more
efficient

2. Using the Customer Portal
• Portal Pages: Information
– The information page is a consolidated resource
for tips and tricks for all of our clients

3. Using the Customer Portal
• Portal Pages: Goals and Objectives
– This page includes:
• The Marketing Checklist
– A comprehensive ongoing action plan for your marketing
spectrum
– Marketing components and their status are listed as:
» Review: Indicates we need to review this component
» In Process: Our work on this component is underway
» Complete: This component is complete
» Not Started: This item has not begun
» Not Applicable: This item is not applicable to your business
– You can have a copy of this report sent to your email at any time
by using the email send function at the top of this page

4. Using the Customer Portal
• Portal Pages: Goals and Objectives (continued)
– This page includes:
• Metrics
– Fundamental Points
» A number, out of 100 that gauges the completeness of
the marketing mix
– Keyword Points
» A measurement (infinite) that gauges the visibility of your
site across various keywords
– Site Visits (coming soon)
» A measurement of your current site activity

5. Using the Customer Portal
• Portal Pages: Keywords
– This page is a running tally of your keywords,
performance, and their forecasted value to your
marketing effort

6. Using the Customer Portal
• Portal Pages: Competitors
– This page is a running tally of your competitors
their websites and their differentiators

7. Using the Customer Portal
• Questions?
– Contact us for any questions on the Customer
Portal