Social Media in Education: Broadcast Educators Association of Canada
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Social Media in Education: Broadcast Educators Association of Canada



"Nurturing the Digital Generation" ...

"Nurturing the Digital Generation"

BANFF, Alberta

May 24-26, 2013


Tanya Joosten, author of Social Media for Educators, will discuss how social media, such as Facebook, Twitter, YouTube, and others, can be used to enhance the classroom by encouraging contact and communication and engaging students with rich and current content, while managing your workload. Also, she will discuss considerations in implementing social media to achieve each of these pedagogical needs. With an effort to create an interactive session, Tanya will share how you can use social media to build your professional network and share resources at this conference and beyond. Her bio is available at:



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  • Ends :36
  • Ends 1:17
  • OpenMOOCs, OERYouTube, Social MediaGoogleResources at our finger tips, in a instantEveryone has access to these techologies, to thee coursesStatus levelingDemocratizing
  • Anytime, AnywhereUbiquitousMobileAccessBandwidthPhones, tablets, laptopsPush – instant – info, support, etcAll instructional materias -- ACCESS
  • AccessEvery campus process needs to be able to be completed on a mobile device, mobile web or appThis includes instructional materials need to be accessible depending on device, bandwidth, time, and disAbilitySupport needs to be able to be received from all units through multiple mediums and timesLibrary, IT Help, Tutoring, Advising
  • Increase in use of social media and self-disclosure has led to an increase in the weight indivdiuals put on being real – being human, and being authenticEmotions are valued, emotional intelligence is valued over other intelligencesGreater need to develop an identify, express that identify, by building a strong culture and presence as an institution, and developing a voice as a teacher, teacher presence or social presenceThis is no longer the days of IBM corporate culture, no emotions, logic drives everything…
  • ConnectedStudents want to feel connected – to their instructors, to their universities, to the worldWe must develop these strategies and choose the technologies that develop these connectionsWe must connect with k12, with employers, corporate partners, with global partners and studentsEngaged and ChallengesPedagogy is learner centeredActive learningNo more lecture-based, teacher-centered modelsEverything is blended or onlineInstructors are learning journey guides not just content expertsInstructors must be able to develop activities, not just contentStudents need to be engagedStudents need to be challengedThey need motivation and rewards beyond gradesThey need to understand the impact of their work and the link to their future, to society, They need do-oversThey need multiple livesBut, they need high expectationsLiteraciesGlobalTechnologicalDigitalInformation
  • CollaborateWe must collaborate with each other on campus, faculty – faculty, faculty – student services, researchers, business operations, etcWe must collaborate with our studnets future employers in developing students who will get hired, interdisciplinary degrees that matterWe must collaborate with other institutions like ours to solve our problems.
  • Ends 1:17
  • Ends 1:42
  • Ends 1:56
  • Three ways to set-up twitterWeb - Twitter.comApp – Android/AppleText – 40404Ends2:43
  • Twitter teaches us to be concise and to the point.Ends 3:29
  • Tips for completing your bioUpload a picture of yourself, true representationFollow the social media cultureBe professional, yet personalFocus on potential common interestsIdentify your educational institutionEnds 6.7
  • Can use browser or mobile appWhat is a hashtagWhy use hashtagsEnds 9:35
  • Ends 11:49
  • Ends 14:58Now we are going to talk about hashtags…
  • Ends 17
  • Collaborarte with campus Ends 18:52
  • college students and their use of twitter Ends 19:14
  • Can be very helpfulEnds 21:34
  • How many of you believe this? Ends, 21:56
  • Consideration in that Ends, 23:07
  • Technology,Ends 24:30
  • Outside of the standard curriculumEnds 25:40
  • Society in generalEnds, 26:16
  • All encompassing of the things we talk aboutEnds, 27:57
  • Ends, 28:34
  • Help meet this needEnds, 31:2ONLINE COUORSES: POOR COMMUNICATIONAs Metts (2003) reported that “Over half (52%) said the worst part of the online experience was poor communication. And half of those (26% of the total) said the problem was communicating with their instructors” (para 16). STUDENTS NEED GOOD COMMUNICATION According to a survey by Joosten (2009), students reported that they need good (67%) and frequent communication (90%) with their instructor and good communication with their classmates (75%). They also reported that they need to feel connected to learn (80%) (see Connecting with students and building connections amongst students allows us to create learning communities. Community and peer networks increases students motivation to perform and provides them with resources to help do better in class.
  • Ends, 31:39
  • My emails were not receiving responsesEnds, 32:12D2L only pushes down e-mail, no discussion notifications for posts, no mobile notifications, etc.STUDENTS DON’T CHECK EMAILcPEW Study – don’t check email??As Shannon from Seton Hall Law School stated in ELI Mobile session the first week in March, they view e-mail as old technology or for old people.
  • Stay organized and stay on trackEnds, 33:21
  • Topped one billion users Ends, 33:54STUDENTS USE SOCIAL MEDIA OFTENAccording to Bulik (July 8th, 2009) “Out of the 110 million Americans (or 60% of the online population) who use social networks, the average social networking user logs on to these sites quite a bit. They go to social networking sites 5 days per week and check in 4 times a day for a total of an hour per day. Nine percent of that group stay logged in all day long and are ‘constantly checking what's new’” (para 7).
  • Students are using mobile devices to send and receive text messagesEnds, 34:38
  • Asking them to use social media in their classEnds, 35:22
  • Scoop itEnds, 35;51
  • What is it you want to accomplishEnds, 36:25
  • Ends, 36:34
  • What social process will it help me facilitateEnds, 39:51
  • Via text messagingEnds, 41
  • Embed that in your courseEnds, 41:50
  • You can now do digitallyEnds, 42:49
  •  social media have the potential to enhance learning and meet pedagogical needs thanks to the array of media characteristics and functionality offered by social media Ends, 43:12
  • Ends, 43:52

Social Media in Education: Broadcast Educators Association of Canada Social Media in Education: Broadcast Educators Association of Canada Presentation Transcript

  • Social Media for Educatorsfollow
  • Getting started with
  • Download theTwitter AppOR
  • Send a textmessage“Start”to 40404
  • How to update your bio
  • Complete bio or profile
  • Tweeting: Introduce yourselfI’m Tanya Joosten from University of Wisconsin – Milwaukee, teachcommunication, help other faculty use technology #BEAC2013
  • Build your network
  • Following
  • Hashtags• #edusocmedia• #edtech• #highered• #elearning• #socmedia• #sachat• #edchat• #lrnchatGoogle: education hashtags
  • Others ways to network• Conference hashtags(#et4online, #blend13, #edu13)• Join live sessions (#edchat, #sachat)• Review campus twitter accounts and hasthags(@uwm, #iamuwm)
  • Tips to developing a network• Update social media profiles to include animage and a bio appropriate for the socialmedia.• Connect with colleagues through conferenceor professional group hashtags.• Identify useful or influential colleagues andreview to who they are connected.• Participate in your educational institution’ssocial media accounts.
  • Technology willsave us!
  • Facebook isthe answer!Bwahahahaha!
  • It’s not about thetechnology,it’s all socialLarry Johnson, NMC
  • global collaborative anytimeanyplace mobility access literacyinformal learning
  • Connect
  • “A virtual place wherepeople share; everybody andanybody can share anythinganywhere anytime”(Joosten, 2012, p. 6).
  • What is the student voice?Assess your students’ needs
  • I want to feel connected
  •  According to a survey by Joosten (2009), studentsreported that they need good (67%) andfrequent communication (90%) withtheir instructor and good communicationwith their classmates (75%). They also reportedthat they need to feel connected tolearn (80%) (
  • I don’t use email
  •  According to PEW Internet study, “Teens whoparticipated in focus groups for this study said thatthey view email as something you useto talk to ‘old people,’ institutions, or tosend complex instructions to large groups “(
  • I use social media
  •  95.1% of 18- and 19-year-olds use socialmedia, primarily Facebook on a daily basis(Salaway, et al., 2009) 96% of undergraduates reported using Facebook(Smith & Caruso, 2010) 43% of undergraduate use Twitter (Smith &Caruso, 2010) 90% use mobile devices to receive and send textmessages (Smith, 2010), over 1600 a month(Neilson, 2010) 92% of college-aged students watch YouTube(Moore, 2011)
  • I like social media forlearning
  • Usesocial media
  • Warning!Technology is onlythe medium
  • Medium | MessageBy Wespeck
  • You needa pedagogicalstrategy
  • Increase communication and contact
  • Engage students through rich,current media
  • Building cooperation and feedbackHashtags• CATs• Peer Instruction• Reflection
  • No matter thetechnology, howcan you enhanceyour pedagogy?
  • Get it!
  • Connect w/me•••• | google+• juice gyoza | second life