EDUCAUSE Social Media Workshop
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EDUCAUSE Social Media Workshop



Presented at EDUCAUSE annual conference

Presented at EDUCAUSE annual conference



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  • Ends :36
  • Ends :36
  • Ends :36
  • Ends 1:17
  • Ends 1:42
  • Ends 1:56
  • Three ways to set-up twitterWeb - Twitter.comApp – Android/AppleText – 40404Ends2:43
  • Twitter teaches us to be concise and to the point.Ends 3:29
  • Tips for completing your bioUpload a picture of yourself, true representationFollow the social media cultureBe professional, yet personalFocus on potential common interestsIdentify your educational institutionEnds 6.7
  • Ends 11:49
  • Ends 11:49
  • Can use browser or mobile appWhat is a hashtagWhy use hashtagsEnds 9:35
  • Ends 17
  • Collaborarte with campus Ends 18:52
  • Can be very helpfulEnds 21:34
  • How many of you believe this? Ends, 21:56
  • Consideration in that Ends, 23:07
  • Technology,Ends 24:30
  • Outside of the standard curriculumEnds 25:40
  • Society in generalEnds, 26:16
  • All encompassing of the things we talk aboutEnds, 27:57
  • Ends, 28:34
  • Help meet this needEnds, 31:2ONLINE COUORSES: POOR COMMUNICATIONAs Metts (2003) reported that “Over half (52%) said the worst part of the online experience was poor communication. And half of those (26% of the total) said the problem was communicating with their instructors” (para 16). STUDENTS NEED GOOD COMMUNICATION According to a survey by Joosten (2009), students reported that they need good (67%) and frequent communication (90%) with their instructor and good communication with their classmates (75%). They also reported that they need to feel connected to learn (80%) (see Connecting with students and building connections amongst students allows us to create learning communities. Community and peer networks increases students motivation to perform and provides them with resources to help do better in class.
  • Ends, 31:39
  • My emails were not receiving responsesEnds, 32:12D2L only pushes down e-mail, no discussion notifications for posts, no mobile notifications, etc.STUDENTS DON’T CHECK EMAILcPEW Study – don’t check email??As Shannon from Seton Hall Law School stated in ELI Mobile session the first week in March, they view e-mail as old technology or for old people.
  • Stay organized and stay on trackEnds, 33:21
  • Topped one billion users Ends, 33:54STUDENTS USE SOCIAL MEDIA OFTENAccording to Bulik (July 8th, 2009) “Out of the 110 million Americans (or 60% of the online population) who use social networks, the average social networking user logs on to these sites quite a bit. They go to social networking sites 5 days per week and check in 4 times a day for a total of an hour per day. Nine percent of that group stay logged in all day long and are ‘constantly checking what's new’” (para 7).
  • Students are using mobile devices to send and receive text messagesEnds, 34:38
  • Asking them to use social media in their classEnds, 35:22
  • Scoop itEnds, 35;51
  • What is it you want to accomplishEnds, 36:25
  • Ends, 36:34
  • Accomplish our goalsEnds, 36:46
  • Meet our needsEnds, 38:02Source, ReceiverSending, EncodingPast experiences, attitudes
  • A little bit more intimateEnds, 39:12Source, ReceiverSending, EncodingPast experiences, attitudes
  • What social process will it help me facilitateEnds, 39:51
  • Via text messagingEnds, 41
  • Embed that in your courseEnds, 41:50
  • You can now do digitallyEnds, 42:49
  • Social Mobile –content deliveyr
  • One post – multiple social mediaHashtags (e.g., #edtech)Class discussionsConferencesWebinarsReal timeMonitor multiple conversations at a glance
  •  social media have the potential to enhance learning and meet pedagogical needs thanks to the array of media characteristics and functionality offered by social media Ends, 43:12
  • CostsTimeResourcesInfrastructure
  • Ends, 43:52

EDUCAUSE Social Media Workshop EDUCAUSE Social Media Workshop Presentation Transcript

  • Social Media for Teaching and Learning EDUCAUSE Pre-Conference Seminar #edusocmedia Preso at:
  • Tanya Joosten Follow me @tjoosten,
  • Laura Pasquini Follow me @laurapasquini,
  • Getting started with
  • Download the app
  • Send a text, “Start” to 40404
  • Edit your profile
  • Connect with me
  • Build your network
  • Follow key tweeps
  • Introduce yourself via tweet #edusocmedia #edu13
  • Hashtags • #edu13 • #socmedia • #edusocmedia • #sachat • #edtech • #edchat • #highered • #lrnchat Google: education hashtags
  • Others ways to network • Conference hashtags (#et4online, #blend13, #edu13) • Join live sessions (#edchat, #sachat, #acadv) • Review campus twitter accounts and hasthags (@uwm, #iamuwm, #unt)
  • What is your experience on Twitter? a) b) c) d) Beginner Intermediate Advanced What is Twitter?
  • This is me just starting to use Twitter
  • “... networks reconfigure themselves in real-time, on a global local scale, and permeate all domains of social life. This is why we live in a network society, not in an information society or a knowledge society.” Castells, 2004
  • @catspyjamasnz
  • The POWER of the Hashtag!
  • #DailyShoot #ds___
  • 22
  • Dr. Alec Couros (@courosa) & #eci831
  • Learning Network Competencies 1. Explore the Network 2. Establish Your Identity 3. Personalize Your Learning Experience 4. Connect & Collaborate 5. Challenge Yourself
  • Created by @Ekutsko & @equalman
  • Making Connections 1. You do not have to know it all. 2. Start the conversation 3. Respond to others 4. Give thanks 5. Pay it forward 6. Social web = be social
  • “Focus on connecting with the people, and the tools will all make sense.” ~Chris Brogan Flickr photo c/o hoodlumper
  • Are you using Twitter for your professional development? a) b) c) d) Yes. I LOVE it. No. Not at all. Not yet – but I want to. What is Twitter?
  • Do you have something to talk about?
  • Communities of Practice @nancywhite Wenger, 2006
  • The Student Affairs Collaborative •Group of peers & pros •RSS - Blog resources •SA Forum & Directory •#SAChat Weekly Discussion •Twitter: @The_SA_Blog Hashtag: #SAChat
  • The Student Affairs Collaborative
  • Research about #sachat
  • @BreakDrink
  • @BreakDrink #ctcx #dailydose
  • How did #AcAdv Chat Start? After #nacada10: {We heart the #sachat !!}
  • Professional Development #AcAdv Chat Follow on Twitter: @AcAdvChat Tuesdays 12-1 pm CST Hashtag #acadv
  • Tell Us How You Really Feel
  • What is a hashtag good for?
  • Give & Get Support
  • Develop a Community
  • Crowdsourcing Ideas
  • Crank Up My Professional Development Spinal Tap, 1984
  • Low Impact: Read chat transcripts Medium Impact: Set up a Twitter account Search for #______ hashtag Post advising-related content as you wish “Lurk” during a chat time High Impact: Set up a Twitter account Search for #______ hashtag Chime in with your thoughts/opinions/experiences during a chat time Connect with peers beyond Twitter Chats
  • #ugstJOUR 46
  • Student Panel Q & A 47
  • #ugstSTORY 49
  • Live Tweets to take Notes 50
  • 51
  • 52
  • Cultivate an Active Social Network Via @intersection1 http://www.intersecti
  • Tips to developing a network • Update social media profiles to include an image and a bio appropriate for the social media. • Connect with colleagues through conference or professional group hashtags. • Identify useful or influential colleagues and review to who they are connected. • Participate in your educational institution’s social media accounts.
  • Technology will save us!
  • Facebook is the answer! Bwahahahaha!
  • It’s not about the technology, it’s all social Larry Johnson, NMC
  • global collaborative anytime anyplace mobility access literacy informal learning
  • Connect
  • Social media, a definition
  • “A virtual place where people share; everybody and anybody can share anything anywhere anytime” (Joosten, 2012, p. 6).
  • Why use social media? Assess your students’ needs
  • I want to feel connected
  •  According to a survey by Joosten (2009), students reported that they need good (67%) and frequent communication (90%) with their instructor and good communication with their classmates (75%). They also reported that they need to feel connected to learn (80%) (
  • I don’t use email
  •  According to PEW Internet study, “Teens who participated in focus groups for this study said that they view email as something you use to talk to ‘old people,’ institutions, or to send complex instructions to large groups “ (
  • I use social media
  •  95.1% of 18- and 19-year-olds use social media, primarily Facebook on a daily basis (Salaway, et al., 2009)  96% of undergraduates reported using Facebook (Smith & Caruso, 2010)  43% of undergraduate use Twitter (Smith & Caruso, 2010)  90% use mobile devices to receive and send text messages (Smith, 2010), over 1600 a month (Neilson, 2010)  92% of college-aged students watch YouTube (Moore, 2011)
  • I like social media for learning
  • Use social media
  • Warning! Technology is only the medium
  • Medium | Message By Wespeck
  • Eye Contact, Nodding, Hand Gestures, Posture Words, Voice, Eye Contact, Hand Gestures, Body Movements, Postu re, Clothes
  • ? Words, Text or Voice, Emoticons, Eye Contact, Hand Gestures, Body Movements, Postu re, Clothes ? Words, Text or Voice, Emoticons, Eye Contact, Hand Gestures, Body Movements, Postu re, Clothes
  • You need a pedagogical strategy
  • What is your pedagogical need? Assess your needs
  • Increase communication and contact
  • Engage students through rich, current media
  • Building cooperation and feedback Hashtags • CATs • Peer Instruction • Reflection
  • Increasing communication and encouraging contact Who are our students? • I want to feel connected • I don’t use email • I use social media, a lot
  • Increase communication and contact
  • An example: Jewish studies
  • An example: Clinical lab sciences
  • Getting started with Facebook
  • Benefits • Increases interactions between instructors and students • Enhances communication and builds feelings of connectedness • Create a strong pedagogically sound sense of presence in your classroom • Overcomes the challenges of students at a distance or in remote locations • Facilitates providing timely student feedback • Helps students stay organized • Increases student performance • Results in high levels of satisfaction of instructors and students
  • Building cooperation and feedback • CATs • Peer Instruction • Reflection
  • An example
  • Benefits • Provides an opportunity for active learning in large lectures • Enhances students participation and engagement in class • Provides frequent, low stakes feedback on student learning • Creates an opportunity for just in time teaching or to address weaknesses in student learning • Provides a strategy for integrating blended courses, online and f2f • Develops cooperation among students • Increases students satisfaction
  • Developing a richer learning experience
  • Creating a YouTube Account
  • Creating a YouTube Playlist
  • YouTube alternatives Content & Publication • SchoolTube • TeacherTube • Vimeo Educational Content • MIT World • • TED • YouTube.EDU And many more!
  • CC Flickr bengray Share
  • Flickr
  • CC Flickr bengray Curate
  • An example
  • Benefits • Improving student learning • Helps instructors manage their workload • Enhances 21st century literacy skills for instructors and students • Facilitates the use of rich and current content • Enhances student engagement
  • 5 questions to consider • What is the pedagogical need? • How will the selected social media help meet that need? • What aspects of the learning process should be improved? • What learning outcomes can be better achieved through the use of the selected social media over other technologies? • What is the expected behavior of students within the selected social media?
  • What is your pedagogical need? • Increase communication and encourage contact • Engage students through rich, current media • Gather and provide feedback in the classroom • Create a cooperative and collaborative learning opportunities
  • Social Dashboards - TweetDeck
  • No matter the technology, how can you enhance your pedagogy?
  • What is your evaluation strategy? Assessing your impact
  • Audience Data Timeline Question Variables Challenges
  • What is your institutional strategy? Assess your resources
  • Guiding social media
  • CC Flickr bengray Social media policy
  • CC Flickr epSos.dey Cost
  • CC Flickr origamidon Support
  • Summary Network Let your pedagogy drive you Know your impact Resource it
  • Thank you!!
  • Get it!
  • Connect w/us