The ZDF App Universe
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The ZDF App Universe

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The Slides to my session at the UX Camp Europe on 07th June 2014. ...

The Slides to my session at the UX Camp Europe on 07th June 2014.

The german version of the presentation can be found here:
http://de.slideshare.net/tjonas/das-zdf-app-universum-35132934

Giving some insights on how we build a consistent App Universe and Brand Experience with the ZDFheute and ZDFMediathek Apps for and with our Customer ZDF.
I am also talking about the Olympic Games and FIFA World Cup extensions for the ZDFMediathek.

In end I am pointing out the most important learnings and reasons on how to build up a good User Experience and how this pays off to the customers Brand.

www.cellular.de

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The ZDF App Universe The ZDF App Universe Presentation Transcript

  • The ZDF App Universe 07.06.2014, UX Camp Europe, Berlin
  • The ZDF App Universe
  • The ZDF App Universe Is a running process ZDFmediathekZDFheute Sotchi Smartphone Tablet Smartphone & Tablet Smartphone & Tablet
  • ZDFheute - finally for Smartphone
  • ZDFheute auf dem Smartphone „We are not suppliers. Partnership gets the best results.“ Erik Spiekermann
  • What do we want?
  • What do we want? We will not be the first app, but we want to raise the bar for News Apps.
  • Nativ vs. Hybrid
  • Nativ vs. Hybrid
  • Nativ vs. Hybrid
  • iOS5? No.
  • iOS5? No.
  • Experience-Lifecycle Start in den Tag Unterwegs Bei der Arbeit Couching Zu Bett gehenUnterwegs tagesschau begleitet mich durch den Tag Schneller Überblick Nachrichtenüberblick heute in 100s heute journal+ Letzter Blick Erleben Eilmeldung
  • Experience-Lifecycle Start in den Tag Unterwegs Bei der Arbeit Couching Zu Bett gehenUnterwegs tagesschau begleitet mich durch den Tag Schneller Überblick Nachrichtenüberblick heute in 100s heute journal+ Letzter Blick Erleben Eilmeldung The App is with the user the whole day
  • Show-Lifecycle
  • Concept & Design & Concept & Design Somehow agile
  • Die Lasche Divides between quick overview and getting in more deep.
  • Live is Live Live is something special: the App changes slightly automatically
  • Clockwork Orange Transpoting an important Brand Element directly to the App 1 Developer 1 Designer 1 Evening A few Beer
  • plus!
  • Mainzelmännchen
  • ZDFheute auf dem Smartphone „ZDF hat die Messlatte für Nachrichten Apps höher gelegt. Dafür zahle ich gern GEZ Gebühren.“ Appstore Nutzer
  • ZDFheute iPad - News are Landscape
  • „Do one thing everyday, that scares you.“ Eleanor Roosevelt
  • Let‘s go just landscape ZDFheute for iPad will not support portrait-mode
  • The screen is huge, we want to lead the eye 1. Try
  • The screen is huge, we want to lead the eye 2. Try
  • The screen is huge, we want to lead the eye 3. Try
  • The screen is huge, we want to lead the eye
  • Being simple means to leave open space
  • Mobile First The Website follows the iPad App
  • The ZDF App Universe With the ZDFheute Apps we set the basis. ZDFheute
  • Full success
  • "This was one of the smoothest projects I did in my whole career." ZDF
  • ZDFmediathek - the „watch-box“ becomes easy
  • “If you can't explain it to a six year old, you don't understand it yourself.” Albert Einstein
  • Where we had to start from
  • Having a look at the problems
  • Having a look at the problems Performance is an experience-killer!
  • Goals for the new Apps
  • Goals for the new Apps Brand Experience becomes important
  • Goals for the new Apps New features are not that important.
  • Content Lifecycle Vorschau Live VoD Bald weg Trailer Live Stream Ganze Folge Ganze Folge Video Formate Das werde ich schauen Das schaue ich Das mag ich Das dürft ihr nicht verpassen Social Kommunikation How does a TV-Show „live“?
  • Structure - not that easy Show, Show-channels, Topics, Topic-channels, Categories
  • Structure - not that easy Show, Show-channels, Topics, Topic-channels, Categories Important Meta-Rule: Fast way to the video: if possible at least one video should be directly available from every page of the app.
  • Keeping in mind the ZDF App Universe Make use of the UX/UI Paradigms of the ZDFheute Apps
  • Keeping in mind the ZDF App Universe Make use of the UX/UI Paradigms of the ZDFheute Apps
  • Mediathek Design Does the design really have to be oriented on the Website? We gave it a try...
  • Mediathek Design: Color! And we decide together with the customer to go a new way.
  • The ZDF App Universe Make use of the UX/UI Paradigms of the ZDFheute Apps
  • The ZDF App Universe We are not totally dogmatic!
  • Watched last New and small but nice.
  • Watched last New and small but nice.
  • Custom Dropdown A standard picker somehow did not do the job.
  • My Videos List Only there, if I need it
  • My Videos List „No matter how cool your interface is, it would be nice, if there were less of it.“
  • My Videos List „No matter how cool your interface is, it would be nice, if there were less of it.“
  • The ZDF App Universe Mediathek Apps are based on the ZDFheute Apps. ZDFheute ZDFmediathek
  • The users say, this was the right way
  • The ZDFMediathek Apps are THE example for UX as a Killer Feature.
  • Sotchi in the ZDFmediathek Olympic games as we always wanted it to be
  • „With great power comes great responsibility.“ Spiderman
  • Sotchi HAS to be part of the Mediathek
  • Be careful The extremyl successful ZDFMediathek Apps must not loose quality!
  • Workshop How do Olympic Games work? And how do the work at the ZDF?
  • Event-Lifecycle - next Step
  • Event Ersehnen Informieren und Termine freihalten Event-Lifecycle - next Step
  • Event Ersehnen Erleben Live-Dabei sein: Zuhause, Kneipe, Stadion Event-Lifecycle - next Step
  • Event Ersehnen Erleben Erinnern Highlights mit Freunden analysieren Event-Lifecycle - next Step
  • Ersehnen Erleben Erinnern The most important User-Demands Ich möchte live Olympia schauen Ich möchte Olympia Kompakt in Videoclips sehen Ich will wissen was jetzt, oder später läuft Ich will den Medaillenspiegel sehen Ich möchte mir Archiv Clips vergangener Wettkämpfe ansehen Ich möchte redaktionelle Tipps bekommen Ich brauche einen Highlight Alarm Ich möchte teilen/empfehlen
  • Basis is the Mediathek Re-use of the well-known navigation-elements. Modificated when necessary.
  • Parallel: We need an EPG How much pixels is an hour?
  • Parallel: We need an EPG Be fast, be simple.
  • The EPG for the whole Mediathek From the very beginning produced to work in the main Mediathek as well.
  • Watching Olympic games works different Which athlete is in the lead?
  • Olympic News As known from the ZDFheute App already.
  • Mobile First - once more The Website follows the iPad Design.
  • The ZDF App Universe Sotchi fits seamless into the Mediathek Apps and enhances them. ZDFheute ZDFmediathek Olympia Special
  • Olympic games as we always wanted it to be
  • Watching the olympic games makes the most fun at the ZDF.
  • Next: Fifa WM for the Mediathek
  • Fifa WM - that how soccer on TV should be
  • Fifa WM - that how soccer on TV should be
  • Learnings
  • Together for a better User Experience.
  • Passion as crucial factor of success.
  • Methods and Process vs Creativity?
  • New features are not this important.
  • But the implemented featureset has to be „flauschig“.
  • Hybrid Apps are dangerous in terms of building a „flauschige“ App.
  • User Experience and Performance belong together even closer than we though.
  • The impact of a good UX on the Brand is huge!
  • The ZDFMediathek Apps proofed the existence of the Killer Feature UX to everybody.
  • Fin. Thorsten Jonas Head of Concept www.cellular.de email: tjonas@cellular.de twitter: @dolbydigger