Unit Description Theory Of Intercultural Communication
COURS Theory of intercultural communication
Fiche rédigée par Tony Jolley
UFR et département IUT de Colmar, département des Techniques de Commercialisation
Licence Professionnelle d’hôtellerie et Tourisme,
mention « Chef de projet Touristique »
Enseignant M. Tony Jolley
Adresse électronique Email : email@example.com Website : http://tjolley.googlepages.com/home
UE UE 2
Nothing formal in terms of prior qualification. Ability to reflect upon the part we, as
individuals, play in wider society and what implications this might have for Tourism.
Pré-requis Interest in understanding how we receive, process and respond to all forms of
information and considering where this might help in management functions like
Marketing and HRM within a Tourism context.
Nombre d’heures de
Estimation du temps de In researching and preparing the assessed material, liaising with colleagues, reading
travail personnel around the subject area and considering its relationship to other LPHT units
Various tutor and student-led classroom activities (lectures / workshops / online
research) leading to the construction of a theoretical approach to the understanding of
Culture and Communication and considering the implications thereof for the Tourism
Langue d’enseignement English
The unit will address the following objectives :
•To harness and build upon pre-existing knowledge of LPHT units and other
management-related prior learning
•To construct and consider a theoretical framework for understanding Culture and its
impacts upon and implications for Tourism.
•To construct and consider a theoretical framework for understanding the
Communication process and its implications for key Tourism functions like Marketing
•To consider the role and value of Culture as an attractor for destinations national,
regional and local.
•To consider Culture as a dynamic of international Tourism management
•To act as a base for the further development of the theme of Culture in Tourism
One small element of assessed work (team/group based) commensurate with the
limited class contact time based upon the construction and critique of a theoretical
Evaluation des acquis
framework for Culture and Communication.
No prior reading is required as this is an introductory level unit.
Students should instead think seriously about the following:-
1. To what cultures or sub-cultures do I belong – what do they ‘say’ about me
Lectures préalables and how might this knowledge help a marketeer trying to sell to me?
recommandées 2. When I see some marketing or promotional material (in any media), what
process(es) do I go through in working out my response thereto?