Navigating the Second Circle Bringing Web 2.0 Tools Into The Enterprise TJ O’Connor

Second Circle™ Technology

WEB 2.0 Web 2.0 is an umbrella term for the new wave of web technologies.

Web 2.0 is an umbrella term for the new wave of web technologies.

Some Key Aspects of Web 2.0 Social Software Folksonomy Architecture of Participation The Long Tail

Social Software

Folksonomy

Architecture of Participation

The Long Tail

Social Software

Folksonomy Freely chosen keywords Collaborative tagging Pivot-Browsing Tag Clouds

Freely chosen keywords

Collaborative tagging

Pivot-Browsing

Tag Clouds

WEB 2.0 Ready to upgrade?

Architecture of Participation User Generated Content Users are publishers and consumers Database growth is exponential

User Generated Content

Users are publishers and consumers

Database growth is exponential

The Long Tail Niche markets are highly effective Shift of power to consumer Long Tail controls market

Niche markets are highly effective

Shift of power to consumer

Long Tail controls market

BLOGS A series of chronological commentaries, views or news on a particular subject.

Corporate Blogs Inside the blogosphere, the corporation becomes transparent Blogs and RSS represent a massive shift of power from the corporation to the consumer and the employee

Inside the blogosphere, the corporation becomes transparent

Blogs and RSS represent a massive shift of power from the corporation to the consumer and the employee

Corporate Blogs Jeff Jarvis coins phrase “Dell Hell” in his blog Comments publicized by New York Times and Business Week Dell responds by creating Direct 2 Dell blog

Jeff Jarvis coins phrase “Dell Hell” in his blog

Comments publicized by New York Times and Business Week

Dell responds by creating Direct 2 Dell blog

Blogging To Improve PageRank Effective writing is key Define a niche audience Targeted search phrases as categories Each entry is posted with category link Post to each category regularly

Effective writing is key

Define a niche audience

Targeted search phrases as categories

Each entry is posted with category link

Post to each category regularly

Internal Blogging In December 2004 IBM begins blogging By February 2005, 500 employees in more than 30 countries were using it In June 2005, there were 3,612 internal blogs with 30,429 posts

In December 2004 IBM begins blogging

By February 2005, 500 employees in more than 30 countries were using it

In June 2005, there were 3,612 internal blogs with 30,429 posts

Blog search engine Technorati is currently tracking more than 112 million blogs 1920s – 1980s 3 Major Media Channels

RSS Feeds R eally S imple S yndication is an XML format for publishing content directly to subscribers via a “feed”

SUBSCRIBE PUBLISH Articles, Links, Podcasts, Blogs, Photos, Video, etc… Feed Readers, Aggregators, Flash, Google Desktop, iTunes, etc… Subscribe to a feed and automatically receive updates Search-based feeds to helps content find you Subscriptions are free Everything is RSS-Based One Many

Subscribe to a feed and automatically receive updates

Search-based feeds to helps content find you

Subscriptions are free

Everything is RSS-Based

Content Aggregation - Digg User submitted content Social network for blogs Customizable widgets

User submitted content

Social network for blogs

Customizable widgets

Content Aggregation - Technorati Search Engine For Blogs World “Live” Web Over 175,000 new blogs every day 1.6 million posts per day

Search Engine For Blogs

World “Live” Web

Over 175,000 new blogs every day

1.6 million posts per day

Content Aggregation - iGoogle Customized Google homepage Allow users to add RSS Feed widgets Centralized location for news User-Created Widgets

Customized Google homepage

Allow users to add RSS Feed widgets

Centralized location for news

User-Created Widgets

WIKI A Wiki is a collaborative website that allows simple WYSIWYG editing of pages by multiple authors.

Wiki as Knowledge Base 2.1 Million Articles User-edited content Content changes must by approved Articles are cross-indexed

2.1 Million Articles

User-edited content

Content changes must by approved

Articles are cross-indexed

Wiki for Meeting Management Reduce email Updated agenda in real-time Searchable archive of all previous agendas Record notes directly to wiki Using

Reduce email

Updated agenda in real-time

Searchable archive of all previous agendas

Record notes directly to wiki

Wiki as Collaborative Tool Information resides in a single easily accessible location Eliminate emailing documents back and forth Version control

Information resides in a single easily accessible location

Eliminate emailing documents back and forth

Version control

Adopting Web 2.0 in the Enterprise Foster grassroots adoption Encourage emergent behaviors Combine with top down support Remember your goals

Foster grassroots adoption

Encourage emergent behaviors

Combine with top down support

Remember your goals

Adopting Web 2.0 in the Enterprise Foster grassroots adoption Encourage emergent behaviors Combine with top down support Remember your goals

Foster grassroots adoption

Encourage emergent behaviors

Combine with top down support

Remember your goals

Next Steps Email me with additional questions or comments: [email_address] Learn more about Second Circle™ technologies: http://crosstechpartners.com

Email me with additional questions or comments: [email_address]

Learn more about Second Circle™ technologies:

http://crosstechpartners.com