Business Strategies for Content Management Part 2 of 4 Syndicating and Repurposing Content with RSS Feeds

Our Team Today Who Background Mark Boisvert Account Executive 10+ years in technology, sales, marketing, & professional services Particular focus on web and integrated Content Management and Master Data Management Solutions TJ O’Connor Principal Consultant Extensive experience in the development of advanced web content management solutions Expert in Web 2.0 technology and solution integration Speaker at technology events and trade shows

10+ years in technology, sales, marketing, & professional services

Particular focus on web and integrated Content Management and Master Data Management Solutions

Extensive experience in the development of advanced web content management solutions

Expert in Web 2.0 technology and solution integration

Speaker at technology events and trade shows

CrossTech Partners Overview Second Circle Technology Solutions and Services Company Serving digital innovators in the mid-market and global 5000 Three roles in service delivery: Expert Advisor – second circle innovation Solution Integrator – differentiated solutions Delivery Partner – platform technology and service provider Highly experienced leadership team in digital business, social media, event marketing, and new marketing strategies Exgenex ™ - leading SaaS platform for digital marketing, social networking, event technology, data management

Second Circle Technology Solutions and Services Company

Serving digital innovators in the mid-market and global 5000

Three roles in service delivery:

Expert Advisor – second circle innovation

Solution Integrator – differentiated solutions

Delivery Partner – platform technology and service provider

Highly experienced leadership team in digital business, social media, event marketing, and new marketing strategies

Exgenex ™ - leading SaaS platform for digital marketing, social networking, event technology, data management

What is RSS? Really Simple Syndication RSS is a lightweight, XML based format Commonly referred to as “Feeds” Pull technology (as opposed to push)

Really Simple Syndication

RSS is a lightweight, XML based format

Commonly referred to as “Feeds”

Pull technology (as opposed to push)

Why Use RSS? Web 1.0 Single static webpage used to track news and press releases Web 2.0 Dynamic feed-driven content is automatically pushed out to homepage, press release page, newsletter, external websites, and users’ feed reader with a single click

Web 1.0 Single static webpage used to track news and press releases

Web 2.0 Dynamic feed-driven content is automatically pushed out to homepage, press release page, newsletter, external websites, and users’ feed reader with a single click

Key Challenges Most people do not fully understand the concept of RSS Very little management software exists Implementing dynamic feeds into static website can be difficult Even with auto-generated feeds, repurposing content for homepage, newsletters, etc… is generally still done manually

Most people do not fully understand the concept of RSS

Very little management software exists

Implementing dynamic feeds into static website can be difficult

Even with auto-generated feeds, repurposing content for homepage, newsletters, etc… is generally still done manually

Today’s Agenda Overview Pull Technology Basic Feeds Aggregate Feeds Search-Based Feeds Feed Analytics Feeds for SEO Live Demo

Overview

Pull Technology

Basic Feeds

Aggregate Feeds

Search-Based Feeds

Feed Analytics

Feeds for SEO

Live Demo

RSS Feeds R eally S imple S yndication is an XML format for publishing content directly to subscribers via a “feed”

SUBSCRIBE PUBLISH Feed Generators : Blog, Wiki, Flickr, YouTube, Twitter, Podcast, etc… Feed Readers : Widgets, Newsletters, Aggregate Feed, iGoogle, iTunes, etc… Each feed item consists of: Title Description Link Publish Date One Many

Each feed item consists of:

Title

Description

Link

Publish Date

Pull Technology PUSH TECHNOLOGY Request originates at server Content is automatically pushed into your inbox There is no way to control what items get pushed Items must be acted upon (archived, deleted, etc…) PULL TECHNOLOGY Request originates at client reader Content is automatically pulled when updated Filter out items by tag, or stop subscribing altogether Old items are removed automatically

PUSH TECHNOLOGY

Request originates at server

Content is automatically pushed into your inbox

There is no way to control what items get pushed

Items must be acted upon (archived, deleted, etc…)

PULL TECHNOLOGY

Request originates at client reader

Content is automatically pulled when updated

Filter out items by tag, or stop subscribing altogether

Old items are removed automatically

Basic RSS Feed

Basic RSS Feed – iGoogle Many users implement RSS within a personalized homepage- iGoogle allows users to add feed-based content to their search homepage. This created a centralized location for all news feeds

Many users implement RSS within a personalized homepage-

iGoogle allows users to add feed-based content to their search homepage.

This created a centralized location for all news feeds

Basic RSS Feed – Google Reader

Aggregate Feeds - Technorati World “Live” Web Over 175,000 new blogs every day 1.6 million posts per day

World “Live” Web

Over 175,000 new blogs every day

1.6 million posts per day

Search-Based Feeds - Google

Feed Analytics - Feedburner FeedBurner is a free service that allows you to analyze and report on various feed statistics Track individual item views, track the number of total subscribers, and what RSS reader your subscribers are using Also contains features for in-feed advertising, “feed flare”, widgets, etc…

FeedBurner is a free service that allows you to analyze and report on various feed statistics

Track individual item views, track the number of total subscribers, and what RSS reader your subscribers are using

Also contains features for in-feed advertising, “feed flare”, widgets, etc…

Using Feeds to Improve SEO Blogs and other frequently updated content can help to improve you page rank considerably. Keys to effective SEO using feeds: Conversion points on your webpage for “Subscribe to RSS” Targeted search phrases as categories or tags Post to each category regularly Use a ping service to let search engines know when your feed has been updated

Blogs and other frequently updated content can help to improve you page rank considerably.

Keys to effective SEO using feeds:

Conversion points on your webpage for “Subscribe to RSS”

Targeted search phrases as categories or tags

Post to each category regularly

Use a ping service to let search engines know when your feed has been updated

Today’s Takeaways Syndicated content will ensure your webpage is always up-to-date and contains only relevant content Syndicating your content builds up inbound links and improves SEO and Google PageRank Allowing users to subscribe to feeds lets them consume your content in a less intrusive way Pull technology like RSS can streamline and improve your corporate communications Search-Based Feeds provide organizations with immediate competitive intelligence tracking

Syndicated content will ensure your webpage is always up-to-date and contains only relevant content

Syndicating your content builds up inbound links and improves SEO and Google PageRank

Allowing users to subscribe to feeds lets them consume your content in a less intrusive way

Pull technology like RSS can streamline and improve your corporate communications

Search-Based Feeds provide organizations with immediate competitive intelligence tracking

Contact Information Request a FREE CMS Analysis & Demo: http://www.crosstechpartners.com/demo Remaining questions will be answered here: http://crosstechpartners.com/blog.html A replay of this webinar will be archived and available for download here: http://crosstechpartners.com/events.html For additional questions, please contact: Mark Boisvert [email_address] 781-821-6615 Confidential - CrossTech Partners

Request a FREE CMS Analysis & Demo: http://www.crosstechpartners.com/demo

Remaining questions will be answered here: http://crosstechpartners.com/blog.html

A replay of this webinar will be archived and available for download here: http://crosstechpartners.com/events.html

For additional questions, please contact: Mark Boisvert [email_address] 781-821-6615