Business Strategies for Content Management Part 3 of 4 Publishing Web Content to InDesign and Quark using XML

Our Team Today Who Background Mark Boisvert Account Executive 10+ years in technology, sales, marketing, & professional services Particular focus on web and integrated Content Management and Master Data Management Solutions TJ O’Connor Principal Consultant Extensive experience in the development of advanced web content management solutions Expert in Web 2.0 technology and solution integration Speaker at technology events and trade shows

10+ years in technology, sales, marketing, & professional services

Particular focus on web and integrated Content Management and Master Data Management Solutions

Extensive experience in the development of advanced web content management solutions

Expert in Web 2.0 technology and solution integration

Speaker at technology events and trade shows

CrossTech Partners Overview Second Circle Technology Solutions and Services Company Serving digital innovators in the mid-market and global 5000 Three roles in service delivery: Expert Advisor – second circle innovation Solution Integrator – differentiated solutions Delivery Partner – platform technology and service provider Highly experienced leadership team in digital business, social media, event marketing, and new marketing strategies Exgenex ™ - leading SaaS platform for digital marketing, social networking, event technology, data management

Second Circle Technology Solutions and Services Company

Serving digital innovators in the mid-market and global 5000

Three roles in service delivery:

Expert Advisor – second circle innovation

Solution Integrator – differentiated solutions

Delivery Partner – platform technology and service provider

Highly experienced leadership team in digital business, social media, event marketing, and new marketing strategies

Exgenex ™ - leading SaaS platform for digital marketing, social networking, event technology, data management

Why Use XML? Generating XML content is wise for many publishing requirements, such as the ability to generate web page and print page content from the same written material. Most publishing applications are XML-enabled, some even to their underlying “language”. XML handling has improved to the point that importing XML and polishing typography and layout is both feasible and productive.

Generating XML content is wise for many publishing requirements, such as the ability to generate web page and print page content from the same written material.

Most publishing applications are XML-enabled, some even to their underlying “language”.

XML handling has improved to the point that importing XML and polishing typography and layout is both feasible and productive.

Today’s Agenda XML Overview Storing XML Data What is Syndication? Reasons To Use Syndicated Content Conventional Publishing Workflow Optimized Publishing Workflow XML Schemas (RSS, DocBook, GuideXML) Print Publishing using XML Live Demo Takeaways Q & A

XML Overview

Storing XML Data

What is Syndication?

Reasons To Use Syndicated Content

Conventional Publishing Workflow

Optimized Publishing Workflow

XML Schemas (RSS, DocBook, GuideXML)

Print Publishing using XML

Live Demo

Takeaways

Q & A

XML Overview

XML Overview Extensible Markup Language (XML) is a general-purpose specification for creating custom markup languages These markup languages are used to transmit data between applications Open standard recommended by the W3C XML documents must be “well-formed”

Extensible Markup Language (XML) is a general-purpose specification for creating custom markup languages

These markup languages are used to transmit data between applications

Open standard recommended by the W3C

XML documents must be “well-formed”

XML Schema XML documents are generally validated against a set of pre-defined rules, called a “schema” Schemas exist for many applications, including: News (RSS/Atom) Vector Graphics (SVG) User Interface (XAML) Music (XSPF) Base schemas can be extended with additional information

XML documents are generally validated against a set of pre-defined rules, called a “schema”

Schemas exist for many applications, including:

News (RSS/Atom)

Vector Graphics (SVG)

User Interface (XAML)

Music (XSPF)

Base schemas can be extended with additional information

Storing XML Data XML can be stored in a flat file and edited with any text editor This approach is simple to implement, but not very robust Better solution is to store content in a database, and generate XML output through an Application Programming Interfaces (API)

XML can be stored in a flat file and edited with any text editor

This approach is simple to implement, but not very robust

Better solution is to store content in a database, and generate XML output through an Application Programming Interfaces (API)

Syndicated Content SUBSCRIBER PUBLISHER Blog posts, news articles, podcasts, photos, videos, tweets, etc… Feed Readers, Aggregators, etc…

Benefits of Syndicated Content Write once, Publish many Accelerate time-to-market Provide a workflow system Automate routine content publishing tasks

Write once, Publish many

Accelerate time-to-market

Provide a workflow system

Automate routine content publishing tasks

Conventional Publishing Workflow Automated Step Content Revisions Manual Step Update Content Update Website Update Newsletter Update Print Publish Website Publish Newsletter Publish Print Update Blog Publish Blog

Optimized Publishing Workflow Update Content Publish Content Publish Website Publish Newsletter Publish Print Publish Blog Time-based Publish Publish Widget Automated Step Content Revisions Manual Step

XML Schema: RSS Feed RSS Title Description Link Author Item Title Description Link Author Category (Tags) Publish Date Item Etc... RSS is fully extensible

RSS

Title

Description

Link

Author

Item

Title

Description

Link

Author

Category (Tags)

Publish Date

Item

Etc...

RSS is fully extensible

XML Schema: DocBook Book Title Chapter Title Para Para Para Chapter Etc.. RSS is fully extensible

Book

Title

Chapter

Title

Para

Para

Para

Chapter

Etc..

RSS is fully extensible

XML Schema: Custom (EventXML) Guide Sessions Id Blurb Date Description Speakers Exhibitors Company Bio Showtype Booth Link Agenda

Guide

Sessions

Id

Blurb

Date

Description

Speakers

Exhibitors

Company

Bio

Showtype

Booth

Link

Agenda

Print Publishing using XML Import XML Content Create text placeholders Tag placeholders using tags from XML document Import XML document to flow content into document XML data can be updated in real-time Export XML Content Apply tags to content to export Export XML into document

Import XML Content

Create text placeholders

Tag placeholders using tags from XML document

Import XML document to flow content into document

XML data can be updated in real-time

Export XML Content

Apply tags to content to export

Export XML into document

Today’s Takeaways XML Publishing allows authors to focus on content, designers to focus on aesthetics, in a seamless and integrated fashion Storing content in a web-based, centralized repository allows you to maintain version history, manage publishing workflow, and access your content from anywhere Desktop publishing tools (InDesign and Quark) now contain advanced features for the importing and exporting of XML Clear separation of content and style keeps your content pure and free from “presentation”. Presentation-free content can be easily be repurposed across multiple channels

XML Publishing allows authors to focus on content, designers to focus on aesthetics, in a seamless and integrated fashion

Storing content in a web-based, centralized repository allows you to maintain version history, manage publishing workflow, and access your content from anywhere

Desktop publishing tools (InDesign and Quark) now contain advanced features for the importing and exporting of XML

Clear separation of content and style keeps your content pure and free from “presentation”.

Presentation-free content can be easily be repurposed across multiple channels

Contact Information Request a FREE CMS Analysis & Demo: http://www.crosstechpartners.com/demo Remaining questions will be answered here: http://crosstechpartners.com/blog.html A replay of this webinar will be archived and available for download here: http://crosstechpartners.com/events.html For additional questions, please contact: Mark Boisvert [email_address] 781-821-6615 Confidential - CrossTech Partners

Request a FREE CMS Analysis & Demo: http://www.crosstechpartners.com/demo

Remaining questions will be answered here: http://crosstechpartners.com/blog.html

A replay of this webinar will be archived and available for download here: http://crosstechpartners.com/events.html

For additional questions, please contact: Mark Boisvert [email_address] 781-821-6615