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WSI Local Adworks (Advanced PPC) Presentation

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Advanced PPC (pay per click) campaigns - WSI Local Adworks program description

Advanced PPC (pay per click) campaigns - WSI Local Adworks program description

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  • Customize this slide for your client. Enter a popular search phrase in the search box and enter estimated monthly searches under the 2 nd and 3 rd bullet.
  • Transcript

    • 1. Search Engine Advertising we simplify the Internet
    • 2. The Internet Has Changed the Way Consumers Search for Your Business Source: Pew Internet & American Life Project, comScore Search is the #1 resource used by consumers looking for a local business Over 80% of local searchers follow up offline via a phone call or in-store visit “shop online, buy offline” Over 200,000,000 people searching online
    • 3. Who’s Searching for Your Services?
      • Each month in the U.S.:
      • 15+ billion online searches
      • 2.2+ million searches for “ac repair”
      • 36,351 searches for “ac repair” in Dallas area
      Source: comScore, Hitwise Are you capturing all the local consumers searching for your services? ac repair
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    • 25. Avg. sale per customer Avg. repeat sales/year Avg. years as customer Special one-time purchases Lifetime customer sales Avg. value of referrals Total lifetime customer sales Gross profit margin Lifetime customer value Monthly program cost Customers to break even Lifetime Customer Value Example
    • 26. Search Stats & Facts 89% of U.S. Internet users use search engines. Source: Pew Internet & American Life Project   63% of consumers turn to the Internet first when looking for local products or services, 82% of them cited search as the most commonly used search tool, 41% use local “geographic modifiers” with search engines. Source: Nielsen Online   Search engines are now the #1 resource used by consumers looking for products and services from local businesses. Source: Nielsen Online   82% of Local Searchers follow up offline via an in-store visit, phone call, or purchase, emphasizing the importance for marketers to integrate their on-and offline information. Of these 61% made purchases. Source: comScore / TMP Directional Marketing   70% of U.S. adults use the Internet as an information source when shopping locally for products and services. Source: Kelsey Group / ConStat Local search is the second most popular online activity after e-mail. Source: Piper Jaffray Online Media Survey  
    • 27. Search Stats & Facts 60% of all local business searches now happen online (33% happen in print yellow pages) and 82% of the people using local search sites follow up their research with offline action. Source: TMP Directional Marketing / comScore   Online advertising drives $6 of in-store revenue for every $1 online. Source: Yahoo! & comScore, “Research Online, Buy Offline”   When purchasing a product or service from a local business which of the following would you look to for information- 74% use search engines. Source: Nielsen Online   80% of contacts made after a local search were made offline, 87% of purchases completed after a search were made offline. Source: comScore / TMP Directional Marketing Web Ads Boost In-Store Sales, Too. Results from 18 studies in the finance, travel, telecommunications, and retail sectors collectively show that online ads have a powerful effect on off-line sales. Running search ads tends to be more effective than using display ads, and combining both types is more effective still. Source: Harvard Business Review