WSI Local Adworks (Advanced PPC) Presentation


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Advanced PPC (pay per click) campaigns - WSI Local Adworks program description

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  • Customize this slide for your client. Enter a popular search phrase in the search box and enter estimated monthly searches under the 2 nd and 3 rd bullet.
  • WSI Local Adworks (Advanced PPC) Presentation

    1. 1. Search Engine Advertising we simplify the Internet
    2. 2. The Internet Has Changed the Way Consumers Search for Your Business Source: Pew Internet & American Life Project, comScore Search is the #1 resource used by consumers looking for a local business Over 80% of local searchers follow up offline via a phone call or in-store visit “shop online, buy offline” Over 200,000,000 people searching online
    3. 3. Who’s Searching for Your Services? <ul><li>Each month in the U.S.: </li></ul><ul><li>15+ billion online searches </li></ul><ul><li>2.2+ million searches for “ac repair” </li></ul><ul><li>36,351 searches for “ac repair” in Dallas area </li></ul>Source: comScore, Hitwise Are you capturing all the local consumers searching for your services? ac repair
    4. 25. Avg. sale per customer Avg. repeat sales/year Avg. years as customer Special one-time purchases Lifetime customer sales Avg. value of referrals Total lifetime customer sales Gross profit margin Lifetime customer value Monthly program cost Customers to break even Lifetime Customer Value Example
    5. 26. Search Stats & Facts 89% of U.S. Internet users use search engines. Source: Pew Internet & American Life Project   63% of consumers turn to the Internet first when looking for local products or services, 82% of them cited search as the most commonly used search tool, 41% use local “geographic modifiers” with search engines. Source: Nielsen Online   Search engines are now the #1 resource used by consumers looking for products and services from local businesses. Source: Nielsen Online   82% of Local Searchers follow up offline via an in-store visit, phone call, or purchase, emphasizing the importance for marketers to integrate their on-and offline information. Of these 61% made purchases. Source: comScore / TMP Directional Marketing   70% of U.S. adults use the Internet as an information source when shopping locally for products and services. Source: Kelsey Group / ConStat Local search is the second most popular online activity after e-mail. Source: Piper Jaffray Online Media Survey  
    6. 27. Search Stats & Facts 60% of all local business searches now happen online (33% happen in print yellow pages) and 82% of the people using local search sites follow up their research with offline action. Source: TMP Directional Marketing / comScore   Online advertising drives $6 of in-store revenue for every $1 online. Source: Yahoo! & comScore, “Research Online, Buy Offline”   When purchasing a product or service from a local business which of the following would you look to for information- 74% use search engines. Source: Nielsen Online   80% of contacts made after a local search were made offline, 87% of purchases completed after a search were made offline. Source: comScore / TMP Directional Marketing Web Ads Boost In-Store Sales, Too. Results from 18 studies in the finance, travel, telecommunications, and retail sectors collectively show that online ads have a powerful effect on off-line sales. Running search ads tends to be more effective than using display ads, and combining both types is more effective still. Source: Harvard Business Review