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Do not track presentation

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A quick presentation on Do Not Track, a comprehensive opt out of third party web tracking.

A quick presentation on Do Not Track, a comprehensive opt out of third party web tracking.

Published in: Technology
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Transcript

  • 1. DO NOT TRACK
    By Tara Jennerjohn
  • 2. Do Not Call Registry
    A registry of numbers run by the Federal Trade Commission, part of the Telephone Consumer Protection Act (TCPA)
    Numbers listed in the registry are not to be called by telemarketers.
    https://www.donotcall.gov/
  • 3. Online tracking…
    Includes http cookies, web bugs, fingerprinting, basically anyway a 3rd party can observe a users’ clickstream
  • 4. … Privacy concerns…
    Deleting cookies
    Deleting cookies, delete opt-out cookies at same time
    New forms of cookies developed: http cookies, supercookies, flash cookies
    Doesn’t stop other forms of tracking
    Opt-out option
    CAN-SPAM Act
  • 5. … Do Not Track
    A comprehensive initiative to block 3rd party tracking for people who want privacy while browsing the web
    Technology component and policy component
  • 6. Technology component
    Mozilla was the first browser to include a Do Not Track
    Within 2 months most browsers had a Do Not Track feature now
    Explorer, Safari, Firefox for Android, Google Crome,
    Mozilla is a global, nonprofit organization “dedicated to making the Web better.”
  • 7. How the technology works
    Do Not Track HTTP header every time your data is requested from the Web
    Explicit consent for tracking
    Problems
    Websites have to add Do Not Track headers for http system to work
    Consent may require additional software
    Technology (cont)
  • 8. Policy Component
    FTC
    See the comprehensive policy statement
    California Bill
    http://arstechnica.com/tech-policy/news/2011/05/google-facebook-fight-california-do-not-track-law.ars
  • 9. Helpful links
    http://33bits.org/2010/09/20/do-not-track-explained/
    http://donottrack.us/
    https://www.eff.org/

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