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Do not track presentation
 

Do not track presentation

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A quick presentation on Do Not Track, a comprehensive opt out of third party web tracking.

A quick presentation on Do Not Track, a comprehensive opt out of third party web tracking.

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    Do not track presentation Do not track presentation Presentation Transcript

    • DO NOT TRACK
      By Tara Jennerjohn
    • Do Not Call Registry
      A registry of numbers run by the Federal Trade Commission, part of the Telephone Consumer Protection Act (TCPA)
      Numbers listed in the registry are not to be called by telemarketers.
      https://www.donotcall.gov/
    • Online tracking…
      Includes http cookies, web bugs, fingerprinting, basically anyway a 3rd party can observe a users’ clickstream
    • … Privacy concerns…
      Deleting cookies
      Deleting cookies, delete opt-out cookies at same time
      New forms of cookies developed: http cookies, supercookies, flash cookies
      Doesn’t stop other forms of tracking
      Opt-out option
      CAN-SPAM Act
    • … Do Not Track
      A comprehensive initiative to block 3rd party tracking for people who want privacy while browsing the web
      Technology component and policy component
    • Technology component
      Mozilla was the first browser to include a Do Not Track
      Within 2 months most browsers had a Do Not Track feature now
      Explorer, Safari, Firefox for Android, Google Crome,
      Mozilla is a global, nonprofit organization “dedicated to making the Web better.”
    • How the technology works
      Do Not Track HTTP header every time your data is requested from the Web
      Explicit consent for tracking
      Problems
      Websites have to add Do Not Track headers for http system to work
      Consent may require additional software
      Technology (cont)
    • Policy Component
      FTC
      See the comprehensive policy statement
      California Bill
      http://arstechnica.com/tech-policy/news/2011/05/google-facebook-fight-california-do-not-track-law.ars
    • Helpful links
      http://33bits.org/2010/09/20/do-not-track-explained/
      http://donottrack.us/
      https://www.eff.org/