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DO NOT TRACK<br />By Tara Jennerjohn<br />
Do Not Call Registry<br />A registry of numbers run by the Federal Trade Commission, part of the Telephone Consumer Protec...
Online tracking…<br />Includes http cookies, web bugs, fingerprinting, basically anyway a 3rd party can observe a users’ c...
… Privacy concerns…<br />Deleting cookies<br />Deleting cookies, delete opt-out cookies at same time<br />New forms of coo...
… Do Not Track<br />A comprehensive initiative to block 3rd party tracking for people who want privacy while browsing the ...
Technology component<br />Mozilla was the first browser to include a Do Not Track<br />Within 2 months most browsers had a...
How the technology works	<br />Do Not Track HTTP header every time your data is requested from the Web<br />Explicit conse...
Policy Component<br />FTC<br />See the comprehensive policy statement<br />California Bill<br />http://arstechnica.com/tec...
Helpful links<br />http://33bits.org/2010/09/20/do-not-track-explained/<br />http://donottrack.us/<br />https://www.eff.or...
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Do not track presentation

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A quick presentation on Do Not Track, a comprehensive opt out of third party web tracking.

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Transcript of "Do not track presentation"

  1. 1. DO NOT TRACK<br />By Tara Jennerjohn<br />
  2. 2. Do Not Call Registry<br />A registry of numbers run by the Federal Trade Commission, part of the Telephone Consumer Protection Act (TCPA)<br />Numbers listed in the registry are not to be called by telemarketers.<br />https://www.donotcall.gov/<br />
  3. 3. Online tracking…<br />Includes http cookies, web bugs, fingerprinting, basically anyway a 3rd party can observe a users’ clickstream<br />
  4. 4. … Privacy concerns…<br />Deleting cookies<br />Deleting cookies, delete opt-out cookies at same time<br />New forms of cookies developed: http cookies, supercookies, flash cookies<br />Doesn’t stop other forms of tracking<br />Opt-out option<br />CAN-SPAM Act<br />
  5. 5. … Do Not Track<br />A comprehensive initiative to block 3rd party tracking for people who want privacy while browsing the web<br />Technology component and policy component<br />
  6. 6. Technology component<br />Mozilla was the first browser to include a Do Not Track<br />Within 2 months most browsers had a Do Not Track feature now<br />Explorer, Safari, Firefox for Android, Google Crome, <br />Mozilla is a global, nonprofit organization “dedicated to making the Web better.”<br />
  7. 7. How the technology works <br />Do Not Track HTTP header every time your data is requested from the Web<br />Explicit consent for tracking<br />Problems<br />Websites have to add Do Not Track headers for http system to work<br />Consent may require additional software<br />Technology (cont)<br />
  8. 8. Policy Component<br />FTC<br />See the comprehensive policy statement<br />California Bill<br />http://arstechnica.com/tech-policy/news/2011/05/google-facebook-fight-california-do-not-track-law.ars<br />
  9. 9. Helpful links<br />http://33bits.org/2010/09/20/do-not-track-explained/<br />http://donottrack.us/<br />https://www.eff.org/<br />
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