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Ziba Beauty
 

Ziba Beauty

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Ziba Beauty Product Launch

Ziba Beauty Product Launch

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  • - The Sumita Brand & The Sumita Brand Name Image. (How are you going to expand on that Image.
  • Competitive Media Analysis: Revlon Maybelline
  • Sumita is a brand who wants to offer woman a sense of control and freedom. Sumita gives woman the confidence to be who they are and who they want to be. We want to attract consumers who are willing to take a risk on a new product thus through my campaign I want to encourage woman to take a chance, and hopefully be ‘positively’ supersized! TELEVISION COMMERCIAL: High emotional intensity. Represents the image of a woman in CONTROL, who exudes confidence. She’s not afraid to live life on the edge, she demonstrates a care-free character! She’s willing to take a Risk. She is fearless. See the ‘FIERCE’ in her eyes. Sumita by Ziba Beauty Tired of crying over not being able to perfectly contour flawlessly defined eyes? Well it’s time to dry those tears because Ziba Beauty (a specialist in the art of Eye Brow threading) brings to you a new line of revolutionary Eye Pencils! Sumita eye brow pencils are specially designed to eliminate SKIPPING OR SMUDGING. Sumita’s key secret to highlighting your brows with perfect precision is the lead's smooth, hard wax formula, which enables you to access brow hairs at the root so you can easily fill in those hard to reach spaces and shape the brows for a natural finish. hi Dare to create luscious, bold lines with the SUMITA Eyeliner Pencils. Unlike other eyeliner’s it won’t chip, smudge, drag or fade! It easily smoothes on in seconds without pulling or tugging the delicate eye area. Delivering BOLD, beautiful, fierce Eyes. You now control your look and can go from subtle to dramatic in the blink of an eye It’s time to draw the line and get a look that lasts with Sumita. RISK PERFECTION! Accentuate your Wild side – See the World in a different light and BRING YOUR EYES TO LIFE … Dare to take the Risk Accentuate your WILD-side your look and can go from subtle to dramatic in the blink of an eye Sumita Women Risk It!
  • Refer to economy
  • TELEVISION COMMERCIAL: High emotional intensity. Represents the image of a woman in CONTROL, who exudes confidence. She’s not afraid to live life on the edge, she demonstrates a care-free character! She’s willing to take a Risk. She is fearless. See the ‘FIERCE’ in her eyes. Sumita by Ziba Beauty Tired of crying over not being able to perfectly contour flawlessly defined eyes? Well it’s time to dry those tears because Ziba Beauty (a specialist in the art of Eye Brow threading) brings to you a new line of revolutionary Eye Pencils! Sumita eye brow pencils are specially designed with an oval cartridge that allows you to contour with micro-precision and without SKIPPING OR SMUDGING. Sumita’s key secret to highlighting your brows with perfect precision is the lead's smooth, hard wax formula, which enables you to access brow hairs at the root so you can easily fill in those hard to reach spaces and shape the brows for a natural finish. highlighting your brows with perfect precision! Dare to create luscious, bold lines with the SUMITA Eyeliner Pencils. Unlike other eyeliner’s SUMITA eyeliner won’t chip, smudge, drag or fade. It smoothes on in seconds without pulling or tugging the delicate eye area. The new Luscious Liquid gelliner glides on seamlessly delivering BOLD, beautiful, fierce Eyes. It’s easy to apply comes with a defining applicator! You now control your look and can go from subtle to dramatic in the blink of an eye It’s time to draw the line and get a look that lasts with Sumita. RISK PERFECTION! Accentuate your Wild side – See the World in a different light and BRING YOUR EYES TO LIFE … Dare to take the Risk Accentuate your WILD-side your look and can go from subtle to dramatic in the blink of an eye Sumita Women Risk It! Creating the perfect brow is critical to completing your look, as eyebrows create balance and frame the face. The Product: Ziba Beauty specializes in the art of eyebrow threading, (i.e. A techniques used to delicately shape eyebrows with the use of cotton threads.) Ziba Beauty is now offering a new line of make up products for their clients to use between appointaments to maintain the astounding definition created through the Ziba Beauty Expeirience. Ziba Beauty takes perfection to a new level offering a fresh look in make up innovation through their Sumita Brand Products. The Sumita pencils are specially designed to create the perfect brow. The eye brow’s pencil’s lead is specially formulated with a hard wax which enables you to easily fill in brow hairs at the root, without smudging or smudging; creating a natural looking finish. The Sumita Eyeliner Pencils deliver bold, beautiful eyes. Offering ultra-soft texture, this Indian eye darkner’s luscious formulae glides on perfectly to create contrast. It smoothes on in seconds without pulling or dragging on the delicate eye area Hue selection: Eye Brow Pencils Eyeliner Pencils Koyal – Dark Eye Brow Pencil Kajal - Richly Hued Pencil Imlee – Medium Eye Brow Pencil Surma Contrast Eye Pencil: Specifically designed to highlight the eyes creating a bold look. Provides a long-lasting intense color. Chai – Light Eye Brow Pencil       Accentiate Your Exotic Side Accentiate you Eyes with Sumita Pencils--- Risk Perfection / You won’t believe your eyes, ‘Feel & See for yourself!’
  • Scheduled Date: FULL MOON PARTY (Emotions run HIGH) Place: At the Beach Accentuate your WILD-Side Show: Snake Show Entertainment: Fire Dancers Fashion Show: Outrageous Fashion Design/ Hair-dressing/ Make-up Competition Charity: Support Endangered Species
  • Saheli:   This organization aims to assist women suffering from domestic violence and abuse. Provides emotional support, professional/legal counseling and shelter. Garamchai. Charities, Indian Charity and Social Organizations - Linking the Indo-American Community. Indian Charities on the Web. http://www.garamchai.com/charities.htm
  • MEDIA KIT: News Release Who? What? When? Where? Why?

Ziba Beauty Ziba Beauty Presentation Transcript

    • By: Tamarin Du Preez
  • Liquid Liner Creative Brief: Product, Brand Name Position & Image Eyebrow Pencil Eyeliner Pencil
  • Situational Analysis
  • TARGET AUDIENCES
  • STRENGHTHS WEAKNESSES
    • Loyal brand following.
    • Strong brand image – Integrated Marketing Campaign,
    • Affordable luxury.
    • High ethical standards
    • Products are available through various channels which include store locations, e-commerce and catalogue.
    • Strong brand position.
    • Exciting sales promotions and events.
    • Celebrity Connections.
    • Not well situated – there are only a few store locations.
    • Limited customer profile.
    • The company is not very well known
    • Eyebrow threading is not as popular a procedure as waxing for instance.
    OPPORTUNITIES THREATS
    • Recent annoguration of President Borack Obama brings new found hope in society. A fresh wave of perspective."A time for change." (borackobama.com) Businesses hope to see improvements in the economy.
    • Ziba offer a fashion-forward line at affordable prices and attracts more customers
    • Most consumers are veering away from the higher end labels as they are strapped for cash, consumers opt for a less expensive brand such Sumita.
    • Competition is high! It is a competitive market.
    • Although Ziba offer more attractive prices, major competitors such as Revlon or Maybelline, offer a strong assortment with better store depth and breadth.
    • Competition is also available in more locations.
    • During hard economic times it is a very difficult time for the retail industry.
    • Only have a small market share.
    • Market is flooded.
    • Consumer perpetual map :
    • Campaign Launch: Accentuate Your Wild Side
    Accentuate your wild side Perfect Eyes
  • Accentuate your WILD SIDE! Seductress Temptress Defined Devine Fear Fierce The New Face of Sumita
  • HIGH DEFINITION WITH SUMITA EYE DEFINERS
    • BOLD COLOR. BOLD DEFINITION. BOLD DEFIANCE .
  • Advertising & Direct Marketing
  • New Innovative Formulae You won’t believe your eyes… Your look and can go from subtle to dramatic in the blink of an eye
  •  
  •  
  • INVITES YOU!
  • WHO? The featured Sumita Brand make up products embraces beauty and passionately advocates self-confidence. WHY? Ziba is holding a Sumita Brand Launch Party, hosted by the current face of Ziba Beauty, Sarah Lopez. Proceeds from this event will donated to the Saheli Charity Foundation, an organization who aims to assist women sufferuing from domestic violence and abuse, as well as provide emotional support , counseling and shelter. WHAT? Fashion Show Event/ Dance Party Exclusive area will be reserved for VIP’s where dinner will also be served during the fashion show. WHEN? November 2 nd 2009-Night of the Full Moon WHERE? Santa Monica Shore, At the Pier. LA CA ENTERTAINMENT:? The highlight of the night will be the fashion design, make up and hair show. There will also be a rock climbing wall , fire-dancing and exotic features. Sumita Eyebrow Pencil Sumita Liquid Eyeliner Sumita Eyeliner Pencil
    • Strategy Planning Calendar