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My kontiki teaser 2h2013
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My kontiki teaser 2h2013

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Hi!

This is first investor teaser and prematerial about new cool Internet service - everyday local adventure & hobby focused community service MyKontiki.com. Please feel free to comment and contact us if you are similar minded and interested to hear more about exciting venture, partnership, funding, development ideas and support of company global growth. We are happy to tell you privately more detail about MVP, customers and business model. Later we reveal more about service features and content strategy.

Best Regards: Timo Jalava

Phone/mobile: +358452628125
Skype: timo_jalava
E-mail: timo.jalava@elamysluotain.com or timo.jalava@hotmail.com

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My kontiki teaser 2h2013 My kontiki teaser 2h2013 Presentation Transcript

  • MyKontiki.com What’s Next After Facebook? Exciting, Cool “Consumer Is King” Service 19.11.2013 Elämysluotain Ltd, 8.11.2013 timo.jalava@elamysluotain.com © Elämysluotain Oy 2013 All Rights Reserved.
  • Problem: World is full of local “Adventures” Elämysluotain Ltd, 8.11.2013 you don’t know or remember to exist timo.jalava@elamysluotain.com © Elämysluotain Oy 2013 All Rights Reserved.
  • Key Trends and Market Figures • Market size of adventure travel is growing – globally > 100 billion USD • Social games market is growing – locations + tribes + virtual gaming • Youth is moving from facebook into new services - Tublr, Instagram, Twitter... • Slow travelling and downshifting are new social trends (vs. mass travel) Based on qualitative consumer study of needs (October 2013): • 60% of people say they have a problem to find local adventures/hobbies • Smart “adventure” profile and recommendations was required by 80% of users • Over 80% say they buy tickets into new exciting adventures/hobbies when MyKontiki ~ ”Foursquare of Adventures” is launched © Elämysluotain Oy 2013 All Rights Reserved.
  • Solution: 1. Adventure community to create and discover cool stuff & great hobbies © Elämysluotain Oy 2013 All Rights Reserved.
  • 2. Loyalty buying program to increase SME leisure organization visibility, sales and margins (tickets & analytics) © Elämysluotain Oy 2013 All Rights Reserved.
  • 3. Social heroship game – publish challenge, earn points, share fun! © Elämysluotain Oy 2013 All Rights Reserved.
  • We connect people and enable open content model & matchmaking between similar minded © Elämysluotain Oy 2013 All Rights Reserved.
  • We utilize tips, images, videos and routes to build & share personal adventure book and profile © Elämysluotain Oy 2013 All Rights Reserved.
  • User generated content & fun challenges by anyone -> focus to exotic local fun & hobbies © Elämysluotain Oy 2013 All Rights Reserved.
  • We break boring day with new ideas © Elämysluotain Oy 2013 All Rights Reserved.
  • Money: Scalable growth with partners + expanding ”glocal” revenue sharing Basic use is totally free. Viral expansion digitally. Targeted campaigns. We drive B2B sales automation and B2C revenues: • Service packs + analytics – 1000-2000e/y • Licensing partners (>50ke deal) • Ticketing (4-7%) • Sales commissions (4-5%) • Mobile revenues (premium) 2-3 euros from first downloads • Win-win partnerships (revenue share % from SU sales) © Elämysluotain Oy 2013 All Rights Reserved. 11
  • Traction: Aligned Sales & Marketing Digital marketing (in phases): - Facebook campaigns - YouTube - Twitter - Tumblr - Adwords Social game ploy/levels: - Users own goals - Points + tasks - FB posts + integration - Mobile photos - Tribe challenges Hypothesis & pivoting => selected groups + mkt messages MARKETING B2B SALES © Elämysluotain Oy 2013 All Rights Reserved. 12
  • Team – – – – – – Timo Jalava / Partner, Strategy & Marketing Ari Raatikainen / Partner, CTO Pasi Penttilä / Partner, Sales Jani Laakso / Baltic area sales Nestholma accelerator (Topi & Antti) 3-4 Partners in R&D – Visual & graphical design – Front-end UX web-development – Rails-back-end – Mikko Honkakorpi / Game Advisor 21.11.2013 © Elämysluotain Oy 2013 All Rights Reserved. 13
  • Join Us to Develop Amazing MyKontiki.com Funding for 2014 will be utilized in marketing, R&D acceleration and team building Teaser © Elämysluotain Oy 2013 All Rights Reserved.