Poseidon Keynote

Tiziano Tassi Prof. Marcel Saucet Jacek Schab Communication Marketing Guilherme Pinheiro Euromed Management Marlon Smigelsky Poseidon Athena Consulting “Think before acting”

IDEA OF INNOVATION entertainment Make the difference exclusivity working on experience

WHAT’S INNOVATION? New entertainment service Poseidon Exclusive Invitation Style Unique Experience

BENCHMARKING Seven Stars Galleria Milan Featured restaurant called “La Sinfonia” Fully licensed bar and offers 24 hour in room dining. The menu varies according to season, and the chef creates a different gourmet menu on a daily basis

BENCHMARKING Emirates Palace Abu Dabi Also features concerts in the hotel Auditorium Facilities • Seating for 1100 guests • Multiple entrances • 20m in height • Stage lighting • Outlets for broadcasting • Built in sound system”

SWOT ANALYSIS

FULL SENSORIAL EXPERIENCE SIGHT TASTE HEARING SMELL TOUCH

VISUAL BOARD

POSITIONING

PRICING 25.000 $ 10.000 $ per evening per evening POSEIDON POSEIDON Platinum Gold 111 places 555 places 1 event per year 2 events per year

TRIBAL CONCEPT Membership cannot be bought Recognition Symbol High value for rich people High loyalty The 3 event in the year should become a ritual for members Hard to become member: only invited people can join Poseidon

ADV LOGO SLOGAN Being someone? It’s not enough. Power Luxury Exclusiveness

LIFE CYCLE

COMMUNICATION PLAN

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Poseidon Keynote

by Tiziano Tassi

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