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Poseidon Keynote

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Poseidon Keynote

Poseidon Keynote

Published in: Business

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  • Transcript

    • 1. Tiziano Tassi Prof. Marcel Saucet Jacek Schab Communication Marketing Guilherme Pinheiro Euromed Management Marlon Smigelsky Poseidon Athena Consulting “Think before acting”
    • 2. IDEA OF INNOVATION entertainment Make the difference exclusivity working on experience
    • 3. WHAT’S INNOVATION? New entertainment service Poseidon Exclusive Invitation Style Unique Experience
    • 4. BENCHMARKING Seven Stars Galleria Milan Featured restaurant called “La Sinfonia” Fully licensed bar and offers 24 hour in room dining. The menu varies according to season, and the chef creates a different gourmet menu on a daily basis
    • 5. BENCHMARKING Emirates Palace Abu Dabi Also features concerts in the hotel Auditorium Facilities • Seating for 1100 guests • Multiple entrances • 20m in height • Stage lighting • Outlets for broadcasting • Built in sound system”
    • 6. SWOT ANALYSIS
    • 7. FULL SENSORIAL EXPERIENCE SIGHT TASTE HEARING SMELL TOUCH
    • 8. VISUAL BOARD
    • 9. POSITIONING
    • 10. PRICING 25.000 $ 10.000 $ per evening per evening POSEIDON POSEIDON Platinum Gold 111 places 555 places 1 event per year 2 events per year
    • 11. TRIBAL CONCEPT Membership cannot be bought Recognition Symbol High value for rich people High loyalty The 3 event in the year should become a ritual for members Hard to become member: only invited people can join Poseidon
    • 12. ADV LOGO SLOGAN Being someone? It’s not enough. Power Luxury Exclusiveness
    • 13. LIFE CYCLE
    • 14. COMMUNICATION PLAN