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Personal Branding for students

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My presentation in Communication Marketing course at Euromed Management

My presentation in Communication Marketing course at Euromed Management

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  • 1. Personal Branding light flavour, just for students “If you would Google you name, what would you find out?” Tiziano Tassi International Exchange Student from Università degli Studi di Parma, Italy domenica 18 ottobre 2009
  • 2. What is Personal Branding? Personal branding is how we present ourselves to others Recruiters Companies Colleagues Others Educators Tiziano Tassi International Exchange Student from Università degli Studi di Parma, Italy domenica 18 ottobre 2009
  • 3. Today talk REPUTATION About INTERNET YOU Tiziano Tassi International Exchange Student from Università degli Studi di Parma, Italy domenica 18 ottobre 2009
  • 4. Reputation Yesterday Today Professors Professors Curriculum Vitae Curriculum Vitae Work References Work References Internet Tiziano Tassi International Exchange Student from Università degli Studi di Parma, Italy domenica 18 ottobre 2009
  • 5. New trends 29% 26% Employers uses social networks as hiring tool 21% 7% 45% 11% Blogs in 2008 they were 22% Tiziano Tassi Source: 2009, Career Builder Survey International Exchange Student from Università degli Studi di Parma, Italy domenica 18 ottobre 2009
  • 6. Causes to NOT hire foun d on social networks!! 35% said that they found something caused them not to hire candidate 53% - Candidate posted provocative or inappropriate photographs or information 44% - Candidate posted content about them drinking or using drugs 35% - Candidate bad-mouthed their previous employer, co-workers or clients 29% - Candidate showed poor communication skills 26% - Candidate made discriminatory comments 24% - Candidate lied about qualifications 20% - Candidate shared confidential information from previous employer Tiziano Tassi International Exchange Student from Università degli Studi di Parma, Italy Source: 2009, Career Builder Survey domenica 18 ottobre 2009
  • 7. Causes to hire foun d on social networks!! 18% said that they found something caused them to hire candidate 50% - Profile provided a good feel for the candidate's personality 39% - Profile supported candidate's professional qualifications 38% - Candidate was creative 35% - Candidate showed solid communication skills 33% - Candidate was well-rounded Tiziano Tassi International Exchange Student from Università degli Studi di Parma, Italy Source: 2009, Career Builder Survey domenica 18 ottobre 2009
  • 8. Social network is not “bad” or “good” . It’s just a tool. So, be careful when you use it. Tiziano Tassi International Exchange Student from Università degli Studi di Parma, Italy domenica 18 ottobre 2009
  • 9. Kevin Colvin intern at Anglo Irish Bank F IRED domenica 18 ottobre 2009
  • 10. Employee The Boss F IRED domenica 18 ottobre 2009
  • 11. VIRGIN Atlantic sacked 13 crew members who branded passengers “chavs” and mocked the airline’s safety on Facebook. F IRED domenica 18 ottobre 2009
  • 12. Not only fires... Simone Brunozzi Web Services Technology Evangelist Amazon Europe, Middle East & Africa HI RED Hire d in Second Life domenica 18 ottobre 2009
  • 13. Web Google your name. Now, what you think you’ll find out? Tiziano Tassi International Exchange Student from Università degli Studi di Parma, Italy domenica 18 ottobre 2009
  • 14. Example Tiziano Tassi International Exchange Student from Università degli Studi di Parma, Italy domenica 18 ottobre 2009
  • 15. Google Ranks 1-10 1-20 1-30 BSN Business Social Networks 20% 40% BSN SN 30% 50% SN Blogs Social Networks 43% 20% 40% Blogs Aggregators 10% Blogs Aggregators Aggregators10% Me 7% Not me 10% 5% 3% 7% Not me 5% Me (not my own tools) 0% Me Not Me 0% 0% Contents relevant about ME generated by ME (I have the control) = 100% domenica 18 ottobre 2009
  • 16. My Social Networks and more... domenica 18 ottobre 2009
  • 17. Since I control what I post... Tiziano Tassi International Exchange Student from Università degli Studi di Parma, Italy domenica 18 ottobre 2009
  • 18. With Social Networks you have the control of contents regarding you on the web. YOU decide what the web says about YOU keep in mind fo r the future! Tiziano Tassi International Exchange Student from Università degli Studi di Parma, Italy domenica 18 ottobre 2009
  • 19. Tiziano Tassi Student in Trade Marketing and Commercial Strategies Università degli Studi di Parma tiziano.tassi @tizianotassi tizianotassi tiziano.posterous.com fee l free to add me! domenica 18 ottobre 2009