Bonuses:
•Tackling the Y OUWIN Questions
•A lternative Fund Options

BUSINESS PLANNING 101
Entrepreneurial Master Class Se...
COURSE OUTLINE
•
•
•
•
•
•
•
•

Introduction
Business Concept
Value Chain
Business Planning
Tackling The YOUWIN QUESTIONS
...
FOOD FOR THOUGHT
Some men see things as they are
and ask why? But I dream things
that never were and I ask why
not?
Bernar...
WE NEED TO START THINKING?
A CASE IN POINT:
• THE TRADITIONAL
GRINDER IN THE
NIGERIAN MARKET

• BINATONE
BUSINESS CONCEPT
TERM DEFINITION
A BUSINESS CONCEPT is a concise
description of an opportunity that
contains four essential elements:
1.
2....
THE CUSTOMER DEFINITION
– The customer is the one who pays.
– The end use customer is as important as the
intermediary cus...
THE VALUE PROPOSITION
• The compelling story is the benefit that
the customer derives from the product
or service
–

It is...
BUSINESS CONCEPT
• The Product/Service
– What does the customer need?
– What
is
the
team’s
core
competency?
• The Distribu...
THE CONCEPT STATEMENT
• Creating a clear and concise concept
statement is not difficult but telling a
compelling story can...
CONCEPT QUICK TEST
• Am

I

really

interested

in

this

business

opportunity?
• Is anyone else interested?
• Will peopl...
VALUE CHAIN CONCEPT
TERM DEFINITION
EXAMPLE OF A BAKERY VC
THE VALUE CHAIN AND THE
CONCEPT
• Upstream activities, those related to the production
of a product or service, which may ...
THE VALUE CHAIN AND THE
CONCEPT
• Developing a distribution strategy:
– Evaluate strategies of similar companies
– Look fo...
BUSINESS PLANNING
BUCKET VERSUS BOREHOLE
TERM DEFINITION
A “Business Plan” is a “Selling/Strategy
Document” that conveys the excitement
and promise of your busines...
BUSINESS PLAN, WHY?
•
•
•
•
•
•
•
•

To sell yourself on the business
To obtain bank financing
To obtain investment funds
...
THREE TYPES OF A BUSINESS PLAN
SUMMARY PLAN
10 pages, 3 important points
COMPREHENSIVE PLAN
10-40 pages, seeking capital o...
WHAT INVESTORS LOOK FOR
• Experienced & passionate management
team
• Real customer need (pain and/or pleasure)
• Large mar...
A GOOD BUSINESS PLAN …
• … tells a compelling story.
• … is clear and concise.
• … is based on documented facts.
• … does ...
BUSINESS PLAN DOCUMENTS
Document
Executive
Summary

Purpose

Format

Size/Scope

Get attention,
create interest

DOC or
PD...
BUSINESS PLAN DEVELOPMENT PROCESS
PREPARATION

Research

WORKING
DOCUMENTS

Key Points
Outline

PRODUCTION

Executive
Summ...
BUSINESS PLAN FORMAT
• Pages: 10 to 30
• Kinko’s white bond
is good enough
• Simple binding
• Examples
– Handout – a good
...
TACKLING YOUWIN
QUESTIONS
• CLARITY
• CONCISE
• CONCRETE
• COMPELLING
• CONSISTENCY
FUNDING PREPARATION
• Have A Business Plan
• Register Name
• Obtain Branding / Collateral Materials I.E.
Logos Etc
• Open ...
IN CONCLUDING:
BUSINESS PLANNING 101: ENTREPRENEURIAL MASTERCLASS
Upcoming SlideShare
Loading in...5
×

BUSINESS PLANNING 101: ENTREPRENEURIAL MASTERCLASS

1,165

Published on

BUSINESS CONCEPT, BUSINESS IDEA, BUSINESS PLAN, WHY AND HOW OF BUSINESS PLAN, STRATEGIES FOR EFFECTIVELY WRITING A SUCCESSFUL BUSINESS PLAN, BUSINESS DEVELOPMENT PROCESS, BUSINESS PLAN FORMAT

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,165
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
52
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

BUSINESS PLANNING 101: ENTREPRENEURIAL MASTERCLASS

  1. 1. Bonuses: •Tackling the Y OUWIN Questions •A lternative Fund Options BUSINESS PLANNING 101 Entrepreneurial Master Class Series Taiwo O. Adepoju December 2013
  2. 2. COURSE OUTLINE • • • • • • • • Introduction Business Concept Value Chain Business Planning Tackling The YOUWIN QUESTIONS Funding Preparations For Your Business Conclusion Questions & Answers
  3. 3. FOOD FOR THOUGHT Some men see things as they are and ask why? But I dream things that never were and I ask why not? Bernard Shaw
  4. 4. WE NEED TO START THINKING? A CASE IN POINT: • THE TRADITIONAL GRINDER IN THE NIGERIAN MARKET • BINATONE
  5. 5. BUSINESS CONCEPT
  6. 6. TERM DEFINITION A BUSINESS CONCEPT is a concise description of an opportunity that contains four essential elements: 1. 2. 3. 4. The customer definition The value proposition and compelling story The product/service The distribution channel
  7. 7. THE CUSTOMER DEFINITION – The customer is the one who pays. – The end use customer is as important as the intermediary customer. WHO CARES…?
  8. 8. THE VALUE PROPOSITION • The compelling story is the benefit that the customer derives from the product or service – It is often intangible • The compelling story answers the questions: – – Why the interest? What problem does this solve? SO WHAT…?
  9. 9. BUSINESS CONCEPT • The Product/Service – What does the customer need? – What is the team’s core competency? • The Distribution Channel – How will the benefit be delivered to the customer?
  10. 10. THE CONCEPT STATEMENT • Creating a clear and concise concept statement is not difficult but telling a compelling story can be. • A compelling story consists of a problem and a solution. • The problem being solved should be presented in a simple clear way. • Can you make a good pitch for the concept
  11. 11. CONCEPT QUICK TEST • Am I really interested in this business opportunity? • Is anyone else interested? • Will people pay for what is being offered? • Why me? • Why now?
  12. 12. VALUE CHAIN CONCEPT
  13. 13. TERM DEFINITION
  14. 14. EXAMPLE OF A BAKERY VC
  15. 15. THE VALUE CHAIN AND THE CONCEPT • Upstream activities, those related to the production of a product or service, which may include raw materials, product development, manufacturing, and warehousing. • Downstream activities, those associated with selling the product or service such as customer acquisition, sales transactions, and logistics.
  16. 16. THE VALUE CHAIN AND THE CONCEPT • Developing a distribution strategy: – Evaluate strategies of similar companies – Look for the opportunity gaps • Factors affecting strategy: – Costs – Market coverage – Speed and reliability the choice of
  17. 17. BUSINESS PLANNING
  18. 18. BUCKET VERSUS BOREHOLE
  19. 19. TERM DEFINITION A “Business Plan” is a “Selling/Strategy Document” that conveys the excitement and promise of your business to any potential backers and stakeholders.
  20. 20. BUSINESS PLAN, WHY? • • • • • • • • To sell yourself on the business To obtain bank financing To obtain investment funds To establish strategic alliances To obtain initial contracts To attract key employees To assist in the completion of mergers and acquisitions To motivate and focus your management team
  21. 21. THREE TYPES OF A BUSINESS PLAN SUMMARY PLAN 10 pages, 3 important points COMPREHENSIVE PLAN 10-40 pages, seeking capital or alliances ideally 25 pages OPERATIONAL PLAN 40+ pages, for going concerns, part of an annual process
  22. 22. WHAT INVESTORS LOOK FOR • Experienced & passionate management team • Real customer need (pain and/or pleasure) • Large market • Salable business • Cost-effective way to target the market • Sustainable competitive advantages • Realistic revenue model • Return on investment
  23. 23. A GOOD BUSINESS PLAN … • … tells a compelling story. • … is clear and concise. • … is based on documented facts. • … does not waste the reader’s time or attention with extraneous material. • … drives to a conclusion. • … is not a guarantee of success.
  24. 24. BUSINESS PLAN DOCUMENTS Document Executive Summary Purpose Format Size/Scope Get attention, create interest DOC or PDF Two (2) pages maximum DOC or PDF Approx. 20-25 pages Business Plan Provide details for due diligence Financial Projections Provide justification for financial investment XLS Span of 3 to 5 years (one-page summary in Business Plan) Investor Presentation Create desire, close the deal PPT 10-15 slides max.
  25. 25. BUSINESS PLAN DEVELOPMENT PROCESS PREPARATION Research WORKING DOCUMENTS Key Points Outline PRODUCTION Executive Summary Business Plan Investor Presentation Business Strategy Networking . Financial Modeling Financial Projections
  26. 26. BUSINESS PLAN FORMAT • Pages: 10 to 30 • Kinko’s white bond is good enough • Simple binding • Examples – Handout – a good example B Plan – Discuss examples of bad ones TYPICAL OUTLINE EXECUTIVE SUMMARY INTRODUCTION AND BUSINESS PREMISE MARKET ANALYSIS AND CUSTOMER NEEDS PRODUCT OVERVIEW VALUE PROPOSITION BUSINESS MODEL BUSINESS OPERATIONS PLAN MARKETING AND SALES MARKET ENTRY TRANSITION TO REVENUE SERVICE COMPETITIVE ASSESSMENT PARTNERSHIP STRATEGY MANAGEMENT TEAM AND ADVISORS FINANCIAL PROJECTIONS KEY BUSINESS METRICS CAPITAL STRUCTURE/FINANCING PLANS EXIT STRATEGY RISK ANALYSIS SUMMARY
  27. 27. TACKLING YOUWIN QUESTIONS • CLARITY • CONCISE • CONCRETE • COMPELLING • CONSISTENCY
  28. 28. FUNDING PREPARATION • Have A Business Plan • Register Name • Obtain Branding / Collateral Materials I.E. Logos Etc • Open Two Account • Create Some Activity • Approach / Explore Opportunities
  29. 29. IN CONCLUDING:
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×