A Promotional Campaign for the Architecture Library The Information Bridge Between the Students of Today and the Builders of Tomorrow present

Kacie Spears The Information Bridge Between the Students of Today and the Builders of Tomorrow MLIS Undergraduate degree in Mathematics from Oklahoma Baptist University. Currently a full time student. Presenting the introduction and overall goal

Megan Beard The Information Bridge Between the Students of Today and the Builders of Tomorrow MLIS Undergraduate degree in Mass Communications from East Central Univ. Currently employed as a GA in the Fine Arts and Architecture Libraries and part time at Sam’s Floral Presenting the first objective

Jamie Hale The Information Bridge Between the Students of Today and the Builders of Tomorrow MLIS Undergraduate degree in History from OU Currently employed in Acquisitions at Bizzell and part time at Norman Public reference desk Presenting the second objective

Allison McMartin The Information Bridge Between the Students of Today and the Builders of Tomorrow MLIS, with school library media certification Undergraduate degree in Education from OU Currently employed as a 7 th grade science teacher in Moore and coaching tennis as well as childcare director at First Presbyterian Church in Norman Presenting the third objective

Glen Stanley The Information Bridge Between the Students of Today and the Builders of Tomorrow MLIS, with school library media certification Undergraduate degree in Education from OU. Currently employed as a 7 th grade science teacher at Irving Middle School. Presenting the fourth objective and evaluation methods

Brief Overview The Information Bridge Between the Students of Today and the Builders of Tomorrow Opened in 1950 as a branch of the University of Oklahoma Libraries Used the honor system until 1976 Housed in the stadium until 1991, now in the basement of Gould Hall Current holdings: 25,000 books 6,652 bound journals 68 journal subscriptions 31 journal gift subscriptions

Opened in 1950 as a branch of the University of Oklahoma Libraries

Used the honor system until 1976

Housed in the stadium until 1991, now in the basement of Gould Hall

Current holdings:

25,000 books

6,652 bound journals

68 journal subscriptions

31 journal gift subscriptions

Current PR Materials The Information Bridge Between the Students of Today and the Builders of Tomorrow brochure bookmark

SWOT Analysis The Information Bridge Between the Students of Today and the Builders of Tomorrow Key Threat lack of awareness of resources and services by students/faculty/staff Key Strength the amount/variety of material available Key Weakness viewed as a group study zone and emergency information source rather than a REAL library like Bizzell Key Opportunity active interest by and a good working relationship with a few members of the faculty, including Dean Philpot (Dean of Architecture)

Overall PR Campaign Goal The Information Bridge Between the Students of Today and the Builders of Tomorrow Increase the Architecture Library’s visibility within the College of Architecture

First Objective The Information Bridge Between the Students of Today and the Builders of Tomorrow Create a cohesive and inviting image for the Architecture Library

Logo and Vision Statement The Information Bridge Between the Students of Today and the Builders of Tomorrow The Information Bridge Between the Students of Today and the Builders of Tomorrow logo vision statement

General Bookmark The Information Bridge Between the Students of Today and the Builders of Tomorrow front back

General Brochure The Information Bridge Between the Students of Today and the Builders of Tomorrow front inside

Letterhead and Envelope The Information Bridge Between the Students of Today and the Builders of Tomorrow letterhead envelope

Entrance Bulletin Board The Information Bridge Between the Students of Today and the Builders of Tomorrow before after video

Second Objective The Information Bridge Between the Students of Today and the Builders of Tomorrow Increase faculty involvement and requests for Bibliographic Instruction Sessions

B.I. Session Brochure The Information Bridge Between the Students of Today and the Builders of Tomorrow front inside

Faculty Newsletter The Information Bridge Between the Students of Today and the Builders of Tomorrow front back

Third Objective The Information Bridge Between the Students of Today and the Builders of Tomorrow Increase faculty and student understanding of library resources and services

5 Discipline Bookmarks The Information Bridge Between the Students of Today and the Builders of Tomorrow

30 Second PSA The Information Bridge Between the Students of Today and the Builders of Tomorrow listen

Open House The Information Bridge Between the Students of Today and the Builders of Tomorrow poster formal invitation

Orientation Event The Information Bridge Between the Students of Today and the Builders of Tomorrow schedule poster

Introductory Power Point The Information Bridge Between the Students of Today and the Builders of Tomorrow

Career Fair Tie-In The Information Bridge Between the Students of Today and the Builders of Tomorrow fronts back online announcement

Fourth Objective The Information Bridge Between the Students of Today and the Builders of Tomorrow Increase faculty and student knowledge of the special Witt Collection

Local Architecture Display The Information Bridge Between the Students of Today and the Builders of Tomorrow Further information about buildings and Architects in the Witt Collection video

Witt Collection Brochure The Information Bridge Between the Students of Today and the Builders of Tomorrow front inside

3-D Display in Lobby The Information Bridge Between the Students of Today and the Builders of Tomorrow video

Guidelines and Approval The Information Bridge Between the Students of Today and the Builders of Tomorrow All externally disseminated publications must be presented for review and approval by the Division of Public Affairs or other designated publications office. All publications created for this PR campaign meet the guidelines for submission. Note that all printed pieces will be branded with the OU logo by the Public Affairs office before approval.

Formal and informal surveys of faculty and students concerning the effectiveness and recognizability of the Architecture Library brand Monitor increases in B.I. session requests and attendance Material circulation In-house usage Gate counts Use of the Special Witt Collection materials Number of reference questions Evaluation Suggestions The Information Bridge Between the Students of Today and the Builders of Tomorrow

Thank You The Information Bridge Between the Students of Today and the Builders of Tomorrow