PrologueLess than one decade ago in India mobilephones were considered as luxury goods. Today India’s mobile telecommunication industry is the fastest growing market in the world
New Entrants Smartphone’s enter the Indian marketMobile phone sales in India recorded a 6.7%increase to 100.9 million the year ended June30, as compared to 94.6 million the yearbefore
New Trends It includes voice telephone, mobile internet access, video calls and mobile TV. In India 3G arena first launch by Bharat Sanchar Nigam Ltd.(BSNL) in 2008.
History•The first mobile phone was launched in India during 1990s by NOKIA•First Mobile service provider was Modi Groups in 1995 and started in Kolkata,somewhere it was signed that mobile service provider was launched in 1994.
Nokia•Revenue: Rs 12,929 crore (Rs 129.29 billion).•A growth of 0.2 per cent over Rs 12,900 crore (Rs 129 billion) it did in 2009-10.•Nokia Corporation is a Finnish multinational.•Headquartered in Keilaniemi, Espoo•Nokia has over 132,000 employees in 120 countries, sales in more than 150 countries
Samsung• Revenue: Rs 5,720 crore (Rs 57.2 billion)• 21.7 per cent growth over its revenue of Rs 4,700 crore (Rs 47 billion) in 2009-10.•Headquartered in Samsung Town, Seoul, South Korea.•Samsung employs about 300,000.
Micromax• Revenue: Rs 2,289 crore (Rs 22.89 billion)• 42.9% increase over its revenue of Rs 1,602 crore (Rs 16.02 billion)in 2009-2010.• Based in Gurgaon, Haryana, Micromax has 23 domestic officesacross the country and international offices in Hong Kong, the UnitedStates, Dubai and Nepal.• Micromax emerged third largest mobile handset seller in India as on March 31, 2011
BlackBerry•Revenue: Rs 1,950 crore (Rs 19.5 billion)•Growth of 61.2 per cent over the revenue of Rs 1,210 crore (Rs 12.1billion) in 2009-2010.•Designed by Canadian company Research In Motion, BlackBerryphones function as a personal digital assistant and portable mediaplayer.•BlackBerry commands a 14.8 per cent share of worldwidesmartphone sales
LG• Revenue: Rs 1,834 crore (Rs 18.34 billion).• LG registered a growth of 14.6 per cent over a revenue of Rs 1,600 (Rs 16 billion) in 2009-2010.• LG Corp. is the second largest South Korean conglomerate company headquartered in the Seoul.
Business has only two functions - marketing andinnovation. Milan Kundera ( Czechoslovakian writer)
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