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Tivit Interactive: Long Term User Research to Steer Strategic Design of a New Cloud Service
 

Tivit Interactive: Long Term User Research to Steer Strategic Design of a New Cloud Service

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TIVIT Interactive Webinar Presentation

TIVIT Interactive Webinar Presentation

5 September 2012

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    Tivit Interactive: Long Term User Research to Steer Strategic Design of a New Cloud Service Tivit Interactive: Long Term User Research to Steer Strategic Design of a New Cloud Service Presentation Transcript

    • Long-term User Researchto Steer Strategic Design of a New Cloud Service Harri Kiljander | harri.kiljander@f-secure.com Director User Experience Design | F-Secure Corporation
    • Perspective• Growth in user-generated content will drive worldwide consumer digital storage needs from 329 exabytes in 2011 to 4.1 zettabytes in 2016 (Gartner 2012) 4 100 000 000 terabytes
    • From Antivirus to Content Anywhere• “My content is automatically available for all my devices and selected friends” Content Anywhere stores your photos, music and documents in a secure personal cloud. You can access your files anywhere anytime from any device and sharing them with your friends is safe and easy.
    • Design Method Testing Making it the “real” concept Visualize Talk with Sketch the users WhatWho is it does itfor do Target setting Workshop Validate Feedback
    • Customer Journey > > > > >
    • Customer Journey: Part of everyday
    • Long-term User Study: method• 60 consumers recruited to a 8 week long study• People used the earlier Online Backup service and the new Content Anywhere with their own computers and smartphones for 6 weeks, half of the users beginning with Online Backup and half with Content Anywhere, switching services in the middle• The online focus group tool Owela from VTT was used to communicate between the user research team and test users• Face-to-face focus group discussions were arranged in the middle and at the end of the study period
    • Long-term User Study: collected data• 1000+ online discussion comments• 35 mini gallups with 1000+ votes• 71 narratives with 300+ comments, users describing the current state with an ideal state when having a ‘magic wand’ Age40 Gender30 45 %20 55 % Female Male10 0 18-24 25-34 35-44 45-54 55-64 65 +
    • Long-term User Study: Narratives
    • Content Anywhere: Liquid Experience
    • Thank you! :-) Harri Kiljander harri.kiljander@f-secure.com