Tivit Interactive: Open Data Value Network
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Tivit Interactive: Open Data Value Network



TIVIT Interactive webinar presentation.

TIVIT Interactive webinar presentation.



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    Tivit Interactive: Open Data Value Network Tivit Interactive: Open Data Value Network Presentation Transcript

    • OPEN DATA VALUE NETWORK Next Media Hyperlocal Tomi Kinnari Aalto University School of Business19.9.2012 Researcher
    • Open Data• Open source, open content, public sector information re-use, open knowledge, open notebook science, .. – Freely available on the net, with a license allowing commercial re- use – Can be published by government or private sector• Prime Minister Katainen’s Government program 2011 – “Information resources produced using public funding will be opened up for public and corporate access”19.9.2012 http://blogit.hs.fi/hsnext/tallaista-datajournalismia-syntyi-hs-open-5ssa
    • Business aspects of open data• Business model analysis – Offering – Resources – Relationships – Revenue model – Management mindset• Method – Case study with 14 Finnish companies• Results – Business model analysis – Finnish open data value network19.9.2012
    • 14 Companies were interviewed19.9.2012
    • The identified open data value network in Finland Five value network profiles were identified19.9.2012
    • 1. Extract & Transform• Extract and transform as part of data analyzing – Data extraction and transformation is necessary before any data analysis can be performed• Extract and transform as separate business – No commercial activity has yet risen – Example: pro-bono soRvi toolkit by Louhos shows lots of potential• Revenue model: none yet19.9.2012
    • 2. Data Analysers• Data visualizers – Create novel visualizations combining open data from different sources – Example: Hahmota taxtree offers unique visualization method• Algorithm based analysis – Example : Asiakastieto with 40 M€ revenue• Revenue model – Project work – Transaction based pricing – Modular ecosystem – Pro-bono19.9.2012
    • 3. User Experience Provider• Utilize open data to create an attractive website or a mobile client – Most popular (7 out of 14 companies) – Example: Duunitori.fi plots job openings on a map and enriches them with other data sources• Revenue model – Advertisements – One-time fee – Subscription – Crowd funded19.9.2012
    • 4. Commercial Data Publisher• Co-creation with open license – Example: HSL Reittiopas – ReittiGPS. HSL saves client development and maintenance costs. ReittiGPS gets revenue from selling the application in Appstore.• Co-creation with restricted license – Example: The Guardian Open Platform or Google Maps API – Pricing of the API needs to be well thought to encourage grassroots activity• Revenue model: cost savings with crowd sourcing19.9.2012
    • Findings about open data• Versatile revenue models, especially with user experience providers• Extract & transform lacks commercial activity• Standardized APIs and information formats important for the scalability and continuity of the open data business• The value of raw data is 0 €, without an service adding value to it19.9.2012
    • How to utilize these results?19.9.2012
    • Simplified Open Data Value Network19.9.2012
    • Open Data Value Network from Media Perspective Media companies have similar role as user experience providers19.9.2012
    • Open Data Value Network from Media Perspective Two avenues of opportunities19.9.2012
    • Thankyou! Tomi Kinnari Contact & questions: tomi.kinnari@aalto.fi19.9.2012