TIVIT Interactive: Next media program: Editorial tools for crossmedia

Editorial tools for crossmedia Harri Taskinen, Anygraaf Oy Next Media | http://www.nextmedia.fi/19.10.2011

Agenda• Anygraaf• Next Media program• Partners• Process and results• www.nextmedia.fi19.10.2011 2

Partners in the Next Media program• Anygraaf ”Time to listen and build solutions together”• Next Media WP4 Media content access, production processes and tools• STT-Lehtikuva Finlands leading news and picture agency• Sanoma Magazines Finland’s leading magazine publisher19.10.2011 3

Editorial tools • Print first? • Web first? • Tablet first? • Parallel? • Neutral content • Publishing channel (print, web, tablet ...) • Purpose (short text, longer story, easy reading ...) • Editorial toos are needed to manage the content and different workflows19.10.2011 4

Before Articles Print Images Web Tablet19.10.2011 5

After metadata Topic 1 Print metadata metadata Web Topic 2metadata Tablet metadata 19.10.2011 6

Editorial tools for crossmedia • All channels in the same console with one tool • All assets in the same console • Ads in the same system • Customer data • Subscriptions • Planning data ”Next year we are going to concentrate on planning data... Content packages are planned and metadata is available even before there is a single article or image. Publishers can plan publications earlier and deliver publications faster, to multiple channels and reach their readers in the same time than for example social media does already today.”19.10.2011 7

Thank You Harri Taskinen, Anygraaf Oy Next Media | http://www.nextmedia.fi/19.10.2011

TIVIT Interactive: Next media program: Editorial tools for crossmedia

by TIVIT on Oct 19, 2011

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TIVIT Interactive: Next media program: Editorial tools for crossmedia Presentation Transcript