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Tivit Interactive: NextMedia Experience Research


Tivit Interactive Webinar Presentation …

Tivit Interactive Webinar Presentation

by Jan Kallenbach, Aalto University

2nd March 2011

Published in Technology
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  • 1. WEBINAARI NextMedia Media Experience Research Jan Kallenbach Aalto University School of Science3/2/2011
  • 2. Agenda• Concept• Measurement• Research3/2/2011 NextMedia - Media Experience Research 2
  • 3. Media ExperienceConcept Kindle Nook3/2/2011 NextMedia - Media Experience Research 3
  • 4. Media ExperienceConcept3/2/2011 NextMedia - Media Experience Research 4
  • 5. Media ExperienceConcept Diversity of Media Forms (eNewspapers, eMagazines, eBooks, …) + Diversity of Technology (Smartphones, tablets, operating systems, …) + Diversity of User Motivations & Preferences (Habits, Interactivity, Social Connectedness …) = Media Experience3/2/2011 NextMedia - Media Experience Research 5
  • 6. Media ExperienceConcept The Psychology of User Responses Emotions Cognition Behavior3/2/2011 NextMedia - Media Experience Research 6
  • 7. Media ExperienceMeasurement• Emotions – Psychophysiological methods (Facial Muscle Activity, Skin Conductivity, Heart Rate) – Questionnaires (Activation/Arousal, Pleasure, Presence, …)• Cognition – Eye-tracking (Gaze, Pupil size) – Questionnaires (Trustworthiness, Interestingness, Importance for Self, Understandability)• Behavior – Events (Screen taps, clicks streams, …) – Behavioral logs – Questionnaires (Preferences, Judgments, Decisions)3/2/2011 NextMedia - Media Experience Research 7
  • 8. Media ExperienceMeasurement (Psychophysiological Measures) Facial Muscle Activity (Positive/Negative Emotions) • Corrugator Supercilii (Frown) • Orbicularis oculi (Smile) • Zygomaticus Major (Smile) Heart Rate (e.g. Attention) Skin Conductivity (Emotional Activation)3/2/2011 NextMedia - Media Experience Research 8
  • 9. Media ExperienceMeasurement (eReader Mount) eReader + Media Stimulus eReader Mount Eye-tracker3/2/2011 NextMedia - Media Experience Research 9
  • 10. Media ExperienceMeasurement (Event Logging Software)3/2/2011 NextMedia - Media Experience Research 10
  • 11. Media Experience Research: News Experience on eReader Devices Picture Animation: None, Slow, Fast Presentation Style: Text, Audio, Text+Audio Content Type:Entertaining vs. Factual News 11 Jan Kallenbach 3/2/20
  • 12. Media ExperienceResearch: HBL field trial3/2/2011 NextMedia - Media Experience Research 12
  • 13. Media ExperienceResearch: Magazines, Ads, Interactivity3/2/2011 NextMedia - Media Experience Research 13
  • 14. Thank You!• Next Media – Media Experience Research – Aalto University School of Science Department of Media Technology – Aalto University School of Economics Center for Knowledge and Innovation Research (CKIR) – Aalto University School of Art and Design Department of Media• Contact – jan.kallenbach@aalto.fi3/2/2011 NextMedia - Media Experience Research 14
  • 15. 3/2/2011