Tivit: Flexible Services
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Tivit Results and Strategy Seminar, Apr 14, 2009

Tivit Results and Strategy Seminar, Apr 14, 2009

Flexible Services SRA, General presentation by Ulla Killström

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    Tivit: Flexible Services Tivit: Flexible Services Presentation Transcript

    • Flexible Services Programme TIVIT – Results and Strategy Seminar Ulla Killström 14.4.2009 Dipoli Focus Area Director Elisa Oyj
    • Main topics • Flexible Services vision and scope • Programme Breakthrough strategy • Main issues in the Flexible Services research area • Main achievements so far • Next year plan • Next year preparation schedule
    • Setting the scene - vision In 2015 we live in a more networked service economy where the society is more communication and knowledge –intensive and provides adaptive and trustworthy services The change to a service oriented economy requires • change in the nature of business processes • change in the user role in the processes Business User • change in the service producing ecosystems networks ICT- technology New dynamism boosting innovations and business
    • Flexible Services scope Scope • The programme will develop and put into practice – a modular service infrastructure and – related ICT-enablers, service functionalities and tools which – leverages the growth in service business Definition • Services are defined to be processes, performances, or experiences that a person or organization does for the benefit of another Divergence elements • Innovation ecosystems follow the identification of business ecosystems in case the target is to leverage the growth in service business 4/15/2009 TIVIT Confidential 4
    • Programme Breakthrough Strategy Short and simple: WEB OF SERVICES User People, communities, organizations requirements, expectations Flexible Services Technology changes, Internet technology functionalities ©flexibleservices Service = processes, performances, or experiences that a person or organization does for the benefit of another
    • Main issues in Flexible Services research area End user Organization Performance; Diversity; ICT-enabled business mash-up end user networks type of services business end-user models; created money flows services Organizational revenue control sharing agreements etc. strength ecological selection Service = processes, performances, or experiences that a person or organization does for the benefit of another
    • Main issues in Flexible Services research area End user Organization UDOI ICT-enabled Diversity; Performance; LUCRE end user • business mash-up services type of EnviTori networks end-user MoFS • business created Organizational models; services CrossMedia control money flows • service usage EDEN monitoring • agreements strength ecological selection
    • Key indicators in Flexible Services environment Main indicator: Users driving the service evolution • composing, customizing, and using services • match their specific, situational needs. • services created in minutes and accessed in the matter of seconds. This means • focus moves towards quality of experience • increasing importance of values, quality of life – issues like environment, energy • IP everywhere means service everywhere • social media everywhere – devices, service creation tools, channels, service content 4/15/2009 TIVIT Confidential 8
    • Year 1 – main achievements so far 1/3 • Service composer demo tools for user service creation (LUCRE) visible – case Event organizer; eg. location-sensitive todo-lists – components, e.g GMLC location platform, blogging etc. • service monitoring and measuring systems, first versions (EDEN) org. performance – tools for predicting the need for service modification • XFormsDB-service platform and graphical XIDE-tool (EDEN) – service development, first versions • Flexible Services architecture (EDEN) – first version, documentation, pilot components – vertical cases as examples; LUCRE, Envitori, MoFS
    • Year 1 – main achievements so far 2/3 • Environmental monitoring (EnviTori) – market place – definition for environmental data usage visible – service definition: Air quality service EnviObserver-prototype • model for the entire supply chain, multiple channels, different time scales (CrossMedia) – specification of the data transfer/access between different actors org. performance • support for geo-aware, customized, participatory content creation and delivery (CrossMedia) – metadata workflow model (editorial process) – requirement specification (editorial systems) – ontology based vocabulary (magazine content)
    • Year 1 – main achievements so far 3/3 visible • concrete tool for user analyses in the Flexible Services cases (UDOI) • user motivation for mobile banking (MoFS) • mobile ticketing; prototypes done by students (MoFS) org. performance • concept for Mobile Banking (MoFS) – relationship between different services and mobile channel • possible technologies for mobile banking and for mobile ticketing (MoFS)
    • Business User Next year – plans 1/4 networks ICT- technology 1. Change in the users role in the processes – UDOI method part of FS service creation processes, • UDOI Toolbox, first user communities – social media in service content production • Mobile video production and delivery • individuals and social communities acting as video content providers and active users. – service cases, cases, cases … • e.g. descriptions like ticketing 2-way notification in banking service (e-invoice) Focus on user experience
    • Business User Next year – plans 2/4 networks ICT- technology 2. Change in the service producing business ecosystems – measuring and monitoring systems new features (EDEN) • essential for user experience identification – business model analyses for ecosystems (EDEN) • use of STOF method – service recommendation system (EDEN, LUCRE) – identity management (EDEN) – knowledge architecture, technologies, solutions (CrossMedia) • case studies, industrial validation Focus on business performance
    • Business User Next year – plans 3/4 networks ICT- 3. Change in business processes technology – end-user authentication, integration to payment event (MoFS) – customer trust service (MoFS) • technical and security trial towards banking infrastructure – environmental data interfaces (public/private/user) (EnviTori) • metadata, “cloud computing” – architecture, open for external comments (EDEN) • components for technology pilots – standardization Focus on quality of processes
    • Next year – plans 4/4 • During April-May 2009 – changes in company partners, e.g. in Envitori – social media research included into the Programme • International collaboration and service co-creation – Finland-China alliance, US Berkeley, Stanford, companies – EU – Artemis Smart Ecosystem of Services – context awareness • Collaboration – other SRA:s; e.g. LUCRE and DIEM – Academy projects; e.g. Somus-project, 4D-Space project
    • Next year preparation schedule • Flexible Services two-years programme – until 31.5.2010 • Next Programme phase preparation 2010 – What are the critical research questions to be added? – What are the business ecosystems and innovation ecosystems?
    • Flexible Services Partners, first programme year
    • Contact information: focus area director ulla.killstrom@elisa.fi, academic coordination seija.kulkki@ckir.fi, socio-economic aspects petri.vuorimaa@tkk.fi, technology aspects technical managers esko.kurvinen@elisa.fi antti.seppala@tieto.com ville.kotovirta@vtt.fi helene.juhola@vkl.fi maini.williams@vtt.fi