Taking Advantage of Social Media

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A highly interactive, three hour session on social media. What it is, what are the tools, and tips and techniques to succeed.

A highly interactive, three hour session on social media. What it is, what are the tools, and tips and techniques to succeed.

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Transcript

  • 1. Taking Advantage of Social Media
  • 2. What Will Do Today 1. What is Social Media? 2. Tools of the Trade 3. Case Studies and Practical Examples 4. Tips and Tricks to Succeed
  • 3. Social Media
  • 4. Social Media • What Is It? • Social Media is an umbrella term that defines the various activities that integrate technology, social interactions and the construction of words, pictures, videos and audio (wikipedia)
  • 5. Why Should a Non-Profit Be Online? Social Media Is: • Affordable • Viral • Connecting • Reputation Building • A Radical Shift
  • 6. Social Media
  • 7. How Big?
  • 8. Where Do We Start? P O S T
  • 9. Socialgraphics 90:9:1
  • 10. Technographics http://www.forrester.com/Groundswell/ profile_tool.html 14
  • 11. So What Do We Use? • Blogs/Podcasts • Facebook / LinkedIn • Feeds • Twitter • Analytics • Tracking • Monitoring
  • 12. Email and Usernames www.namechk.com
  • 13. Blogs
  • 14. Podcasts
  • 15. Feeds
  • 16. Facebook • 400 million active users worldwide. • 14 million are Canadian • 50% of users log on per day • Average of 130 friends per user
  • 17. Facebook • Personal Profiles vs Groups vs Fan Pages • Facebook Events • Sharing Multimedia • Advertising • Facebook Connect • Applications • Privacy
  • 18. Extending Facebook
  • 19. 34
  • 20. Case Studies http://www.facebook.com/visit.longpoint http://www.facebook.com/ernstandyoungcareers http://www.facebook.com/cocacola
  • 21. Twitter • Terminology • Best Practices • Real Time Searching • Applications
  • 22. The Twitter Craze
  • 23. @
  • 24. #
  • 25. RT
  • 26. DM
  • 27. Twitter Bird Credit: Freaky Frames
  • 28. Case Studies
  • 29. 49
  • 30. 51
  • 31. Connecting it All Together • Sentiment Monitoring • Stats and Data • URL Shortners • Policies
  • 32. Sentiment Tracking
  • 33. Know Your Audience 1. Observe 2. Interact 3. Create
  • 34. Know Your Audience • Listen • Follow the conversation
  • 35. Know Your Audience • Interact • Engage with them
  • 36. Know Your Audience • Create • Produce engaging content
  • 37. How to Create Content •Constantly •Consistently •Coordinated •Casually
  • 38. Thank You!