Taking Advantage of Social Media
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Taking Advantage of Social Media

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A highly interactive, three hour session on social media. What it is, what are the tools, and tips and techniques to succeed.

A highly interactive, three hour session on social media. What it is, what are the tools, and tips and techniques to succeed.

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Taking Advantage of Social Media Taking Advantage of Social Media Presentation Transcript

  • Taking Advantage of Social Media
  • What Will Do Today 1. What is Social Media? 2. Tools of the Trade 3. Case Studies and Practical Examples 4. Tips and Tricks to Succeed
  • Social Media
  • Social Media • What Is It? • Social Media is an umbrella term that defines the various activities that integrate technology, social interactions and the construction of words, pictures, videos and audio (wikipedia)
  • Why Should a Non-Profit Be Online? Social Media Is: • Affordable • Viral • Connecting • Reputation Building • A Radical Shift
  • Social Media
  • How Big?
  • Where Do We Start? P O S T
  • Socialgraphics 90:9:1
  • Technographics http://www.forrester.com/Groundswell/ profile_tool.html 14
  • So What Do We Use? • Blogs/Podcasts • Facebook / LinkedIn • Feeds • Twitter • Analytics • Tracking • Monitoring
  • Email and Usernames www.namechk.com
  • Blogs
  • Podcasts
  • Feeds
  • Facebook • 400 million active users worldwide. • 14 million are Canadian • 50% of users log on per day • Average of 130 friends per user
  • Facebook • Personal Profiles vs Groups vs Fan Pages • Facebook Events • Sharing Multimedia • Advertising • Facebook Connect • Applications • Privacy
  • Extending Facebook
  • 34
  • Case Studies http://www.facebook.com/visit.longpoint http://www.facebook.com/ernstandyoungcareers http://www.facebook.com/cocacola
  • Twitter • Terminology • Best Practices • Real Time Searching • Applications
  • The Twitter Craze
  • @
  • #
  • RT
  • DM
  • Twitter Bird Credit: Freaky Frames
  • Case Studies
  • 49
  • 51
  • Connecting it All Together • Sentiment Monitoring • Stats and Data • URL Shortners • Policies
  • Sentiment Tracking
  • Know Your Audience 1. Observe 2. Interact 3. Create
  • Know Your Audience • Listen • Follow the conversation
  • Know Your Audience • Interact • Engage with them
  • Know Your Audience • Create • Produce engaging content
  • How to Create Content •Constantly •Consistently •Coordinated •Casually
  • Thank You!