Tourism is a very complex industry because of its multi
faceted activities which together produce the tourist products
and various sub sectors that are themselves complex
industries if considered independently.
Those kind of sub- sectors include industries such as
transportation industry and accommodation industry.
Tourist accommodation which caters to both domestic and
international and domestic tourists is an important input
which flows into the overall tourist system .
Marketing has assumed an increasingly important
role in the hotel industry. A marketing manager
should ensure maximum customer satisfaction.
The entrance of corporate giants into the hospitality
industry has created a highly competitive
environment where aggressive marketing skills are
needed to win costomers.
Elements in Accommodation
Marketting Research:-Determining the troe needs and
desires of the customers and to study about the new
Research methods include Asking,Observing,Suggestion
Questions to be asked include:-
-Who are the current urses of the facility
-When do the majority of customers use a particular
- What types of programs do the majority of the
Communicating with the customers through
advertising,public relations etc.
Promotion consists of informing, persuading,and
influencing the customer.
It increases the awareness of the costomers and
allows them to become more knowledgable and thus
The accommodation industry requires visual
merchantisation in the core areas.
1. Menus and Food:-These are the most important areas
where an image can be created. The areas in the
Menu which require merchandising attention are use
of coloures, graphics, printing styles, Cover design
The food quality must reach the level of expectation
created by the menu. Although good food quality will
compensate for poor menu, a good menu will not
compensate for poor food quality.
Include Rooms,food and beverage , Party facilities,
meeting rooms, recreational areas , and other services
such as T.V, Telephone, Internet , Vending machines
Service marketing include:-
-Determining what services are available
-Determining what services can be made available
without capital expenditure.
-Establish a rough plan as to when these services can
PRICING OF SERVICES
The customers view pricing as a v ery important
aspect of services.
Fixed prices such as room rates menu prices drink
prices etc. are not as amendable as special events such
as concerts , exhibitions, special dinner nights ,and
holiday parties .
Special offers can be given on these facilities to make
the services more attractive.
Transportation services and facilities are an integral
component of the tourism industry.
It is largely due to the improvement of
transportation that tourism has expanded.
Transportation in Tourism
Irrespective of the mode of transportation the
competition among the service providers has been
increased in the recent past.
A transportation service provider should analyze
the market situation and adopt the right
marketing strategies to attract customers .
Elements of Transportation
1.Image:- A service provider should create his own
image in the industry. He should always try to
maximize the image.
Various kinds of media can be used
Performance and service as per the advertising.
Reputation throug good service.
CLASSIFICATION OF VISITOR SEGMENTS:
Visitors can be mainly segmented in to four :-
organized mass tourist, individual mass tourist, drifters
and explorers. Organized mass tourist are those who
mainly travel in group, view the destination through the
window of a tour bus and remain in preselected hotels.
Individual mass tourist are similar to organized mass
tourist but some what more control over the itinerary.
Explorers plan their own itineraries and make their own
reservations. Drifters, the backpacker group, will seldom,
if ever be fond in a traditional hotel
Agencies Who is Par at Providing Transportation
in International Standards
The Travel Corporation osf India, The largest Travel
agency in India in terms of turn over has best
Transporting facilities for tourists.
TCI has its own fleet of the latest A/c and non A/c
Deluxe coaches and Limousines
TCI are agents for India’s wide rail network Indrail