TOURISM MARKETING PRESENTATION (V MODULE) Shibin Nazeem Mohammed Ashfaque Ahamed Fayez Jipson John Ranjith P.R Hari Prasad V.B
In tourism & travel market
Methods & techniques
Role of various promotional units & their specific
strategies in developing international tourism in india.
The communication mix, also called promotion mix, has six major elements (or tools or channels), viz., advertising, sales promotion, events & experiences, public relations, personal selling and direct marketing Which tool or tools should be used or the nature of the mix is determined by the marketing environment and the company’s objectives and resources. COMMUNICATION MIX
“ the range of approaches and expressions of a marketing idea developed with the hope that it be effective in conveying the ideas to the diverse population of people who receive it.”
“ Advertising is any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor.”