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Marketing reshma(titto sunny)
Marketing reshma(titto sunny)
Marketing reshma(titto sunny)
Marketing reshma(titto sunny)
Marketing reshma(titto sunny)
Marketing reshma(titto sunny)
Marketing reshma(titto sunny)
Marketing reshma(titto sunny)
Marketing reshma(titto sunny)
Marketing reshma(titto sunny)
Marketing reshma(titto sunny)
Marketing reshma(titto sunny)
Marketing reshma(titto sunny)
Marketing reshma(titto sunny)
Marketing reshma(titto sunny)
Marketing reshma(titto sunny)
Marketing reshma(titto sunny)
Marketing reshma(titto sunny)
Marketing reshma(titto sunny)
Marketing reshma(titto sunny)
Marketing reshma(titto sunny)
Marketing reshma(titto sunny)
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Marketing reshma(titto sunny)

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  • 1. TOURISM MARKETING UNIT:II
  • 2. TOPICS  CONCEPTS OF TOURISM PRODUCT DEVELOPMENT  PRICING OF DIFFERENT PACKAGES  VARIOUS MIDDLEMEN IN TOURISM  PROMOTIONAL TECHNIQUES
  • 3. PROMOTIONAL TECHNIQUES
  • 4. WHAT IS PROMOTION? Promotion is an element of the marketing mix . All communication from the marketer to the environment regarding the marketing org: or regarding the product is a promotional activity.
  • 5. PURPOSE  CREATE AWRENESS  MAKE A FAVOURABLE ENVIRONMENT MEANS:-  customers buy product  Employee prefer to work for org:  Suppliers be happy to provide raw materials  Financiers offer finance for operation
  • 6. AIMS:-  Inform about product and services  Inform changes in the product  Generate interest  Persuade customers
  • 7. 5 DECISIONS TO MAKE PROMOTION PLANNING  OBJECTIVE OF PROMOTION  CHOISE OF MIX  SELECTION OF MEDIA  FORMULATION OF MESSAGE  TIMING AND INTENSITY OF CAMPAIGN
  • 8. Promotion mix 4 TOOLS:  ADVERTISING  PERSONAL SELLING  SALES PROMOTION  PUBLICITY
  • 9. 1. ADVERTISING Advertisements are paid non personal form of presenting information regarding a product or service or idea. Message passed through media. Such as,  Newspapers  Magazines  Journals  Radio  Television  Posters  Hoardings  Cinema slides etc..
  • 10. 2.PUBLICITY  It is an unpaid form of promotion. It refers to the mention of product or service in any published media like newspapers or trade journals.
  • 11. Different kinds of publicity a.) MEDIA  Press release  Conference  Presentations  articles
  • 12. b) ORAL It is the way of mouth publicity and it is very effective message pass through  Intimate family  Personal friends  Professional colleagues  Retailers representatives  Producers representatives
  • 13. c) PUBLIC RELATIONS public relations is the deliberate, planned and sustained efforts to establish and maintain mutually beneficial relationships between organisation and public. Tools  journals?/ news letters  Sponsored visits  Sponsorship activities  Special drivers  Interst group meetings
  • 14. 3.PERSONAL SELLING Personal selling implies face to face communication between a seller and a buyer. FEATURES  Personal communication  Oral messages  Flexible  Contact with limited number of people
  • 15. PROCESS  Find prospects  Approach  Presentation  Close sale  After sale service
  • 16. QUALITIES OF A GOOD SALES MAN  Physical qualities  Social qualities  Mental qualities  Other qualities
  • 17. Matching funds Matching funds are the funds providing by government tourism agency for tourist promotion.
  • 18. Government grants These grants are mainly using for  Tourist information centre  Printed advertising  Directional signs to tourist attract
  • 19. Public promotion: Promotion which is geographically broad such as regional, state, or national promotion can be effectively accomplished by govt: tourism organistion.
  • 20. Private promotion  Private organisations such as public carriers, hotels and tour companieshas promoting tourism
  • 21. Geographical promotion According to segments  Income and price class  Cultural interest  Age  Service desired  Length of stay
  • 22. 4. SALES PROMOTIONIt is the process of stimulate sales by offering several incentives .it is mainly stimulate short term sales. SALES PROMOTION TECHNIQUES  Point of purchase  Trade shows  Samples  Premiums  Coupons  After sale services

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