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Mar. channels(titto sunny)
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Mar. channels(titto sunny)

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  • 1. TEAM MEMBERS: ANOOP K.C ARUN K.A NISHA MARY THOMAS RHEEJA M
  • 2.  Describe the nature of distribution channels, and tell why marketing intermediaries are used.  Discuss the different marketing intermediaries available & state the benefits each of these intermediaries offers?  Describe the relationship between internet marketing, database marketing, and direct marketing?  Describe how firms in the tourism industry are using internet as a distribution channel?
  • 3.  A distribution channel is a set of independent organizations involved in the process of making a product or service available to the consumer or business user.  Distribution systems can be viewed as the company’s circulatory system.  Distribution systems provide a steady flow of customers.
  • 4.  Starts with the selection of channel members.  Once members have been selected, the focus shifts to managing the channel.  In Marketing, distribution systems are traditionally used to move goods(tangible products) from the manufacturer to the consumer.
  • 5.  In the hospitality and travel industries, distribution systems are used to move the customer to the product: the hotel, restaurant, cruise ship or airplane.  In the hospitality and travel industries, distribution channels create thousands of jobs.  It overcomes the major time, place & possesssion gaps that separates goods & services from those who would use them.
  • 6.  The company does not have to maintain several display rooms and a large sales force in every major city.  Selling through wholesalers and retailers is much more efficient than direct sales.  It enables the purchaser to have access to small quantities of products, which inturn become part of a large order.
  • 7.  Reduces inventory requirements, number of deliveries, and number of processed invoices.  Can avoid unnecessary work and shipping costs for both the manufacturer and the customer.  Intermediaries can provide economies.
  • 8.  Information: gathering and distributing marketing research and intelligence information about the marketing environment.  Promotion: developing and spreading persuasive communications about an offer.  Contact: finding and communicating with prospective buyers.
  • 9.  Matching: shaping and fitting the offer to the buyer’s needs.  This includes activities such as manufacturing, grading, assembling, and packaging.  Negotiation: agreeing on price and other terms of the offer so that ownership or possession can be transferred.
  • 10.  Physical distribution: transporting and storing goods.  Financing: acquiring and using funds to cover the costs of channel work.  Risk taking: assuming financial risks such as the inability to sell inventory at full margin.
  • 11.  Distribution channels can be described by the number of channel levels.  Channel level: each layer that performs some work in bringing the product and its ownership closer to the final buyer.  The number of intermediary levels determine the length of the channel.
  • 12. THANK YOU

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