TOURISM DEVOLOPMENT CORPORATIONS IN TOURISM
TOURISM DEVOLOPMENT CORPORATION IN INDIA
Tourism in India developed properly only after a central tourist
organisation was setup as a result of the recommendation of the sergent
As per the AdhocTourist traffic committee recommendation the tourism
department was presented the following committees and advisory boards.
1.Standing facilitation committee of the DGCA
2.Civil aviation development fund committee
3.Advisory committee on the Indian Airlines
4.Export-Import Advisory council
5.Indian board for wild life
6.Central Advisory board of archaeology
7.Aerodrome planning group.
8.Hotel industry study group of the ministry of labor.
9.Governing body of the Institute of Hotel management,
catering technology and nutrition.
10.Ad hoc committee to review statutory rules regarding
the use of protected monuments and sites for holding public
functions sponsored by the govt and NGO’s.
11.Central post and telegraph advisory council.
12.India tourism development corporation.
The department of tourism since its inception has had the following top
level expert bodies.
1.The tourist Traffic Advisory
2.Regional tourist advisory
3.National tourism board
4.Tourist development council
ITDC came into existence in October 1966 and has been the prime
mover in the progressive development, promotion and expansion of
tourism in the country.
Broadly, the main objectives of the Corporation are:
To construct, take over and manage existing hotels and market
hotels, Beach Resorts,Travellers’ Lodges/Restaurants;
To provide transport, entertainment, shopping and conventional
To produce, distribute, tourist publicity material;
To render consultancy-cum-managerial services in India and
To carry on the business as Full-Fledged Money Changers (FFMC),
restricted money changers etc; and
To provide innovating, dependable and value for money solutions to
the needs of tourism development and engineering industry
including providing consultancy and project implementation.
INDIA TOURISM DEVELOPMENT CORPORATION (ITDC)
The authorised capital of the Corporation is Rs 75 crores and the
paid up capital as on 31.3.2005 was Rs 67.52 crores. 89.9748%
of the paid up equity capital of the Corporation is held in the name
of President of India.
The role of ITDC in promoting tourismThe role of ITDC in promoting tourism
•The Corporation is running hotels, restaurants at various places for tourists,
besides providing transport facilities.
• In addition, the Corporation is engaged in production, distribution and sale of
tourist publicity literature and providing entertainment and duty free shopping
facilities to the tourists.
• The Corporation has diversified into new avenues/innovative services like
Full-Fledged Money Changer (FFMC) services, engineering related consultancy
•The Ashok Institute of Hospitality & Tourism Management of the Corporation
imparts training and education in the field of tourism and hospitality.
Presently, ITDC has a network
of eight Ashok Group of Hotels,
six Joint Venture Hotels, 2
Restaurants (including one
Airport Restaurant), 12
Transport Units, one Tourist
Service Station, 37 Duty Free
Shops at International as well
as Domestic Customs Airports,
one Tax Free outlet and two
Sound & Light Shows.
Besides, ITDC is also managing
a hotel at Bharatpur and a
restaurant at Kosi on behalf of
the Department of Tourism. In
addition, it is also managing
catering services at Western
Court, Vigyan Bhawan,
Hyderabad House and National
Media Press Centre at Shastri
Bhawan, New Delhi.
TOURISM DEVOLOPMENT CORPORATIONS IN INDIA
In India all the states are
having their own tourism
In each state further district
tourism promotion council’s
Successful marketing campaign of
Tourism dvpt corporation
The incredible India campaign
launched by the ministry was
a huge success.
The ministry of tourism India
has conducted road shows in
foreign countries in order to
Kerala tourism development corporation(KTDC)
Kerala, a state situated on the
tropical Malabar Coast of
southwestern India, is one of
the most popular tourist
destinations in the country.
Named as one of the ten
paradises of the world by the
National Geographic Traveler,
Kerala is famous especially
for its ecotourism initiatives.
Its unique culture and
traditions, coupled with its
varied demography, has made
Kerala one of the most
popular tourist destinations in
the world. Growing at a rate
of 13.31%, the tourism
industry is a major
contributor to the state's
Today, Kerala Tourism is a global superbrand and regarded as one of the
destinations with the highest brand recall.
In 2006, Kerala attracted 8.5 million tourists–an increase of 23.68% in foreign
tourist arrivals compared to the previous year, thus making it one of the
fastest growing tourism destination in the world.
The Kerala Tourism Development Corporation (KTDC) is a
government agency that conducts and regulates the tourism
activities of the Indian state of kerala.
The KTDC is headquartered at Thiruvananthapuram and has offices
across all the districts of Kerala. The agency also operates hotels,
resorts, and tourist rest houses in different key locations within the
The department has the official slogan Official host to God's own
Case study:-Success story of Kerala tourism development corporation
in tourism marketing
Successful tourism marketing:-Goa tourism devolopment corporation
Goa is one of the most important
tourist sites in India.
Goa is famous for its beautiful
beaches and luxury resorts.
Goan tourism development
department has formulated a
lot of projects for attracting
tourists world wide.
GTDC has adopted successful
Their products include a spice
garden cruise picnic cruise,
Santa Lucia floating resorts
OTHER CASES OF SUCCESSFUL TOURISM MARKETING
Golden chariot –an initiative
by karnataka tourism
The Golden Chariot's luxuriously
appointed sleeping cabins, dining
rooms, and relaxation facilities provide
royal comfort, security and elegance
with a perfect combination of Old-
World ambiance and 21st century
•The palace on wheels – train introduced by
Rajasthan tourism department.
•Nilgiri railways in Tamilnadu.
Other initiatives by TDC
“Athidi devo Bhva”-campaign
The Atithi Devo Bhavah Charter:-
Hygiene and Cleanliness
Hygiene and cleanliness shall cover all areas, right from
vehicles like taxis, the personal hygiene and cleanliness of
the person providing the service, to the cleanliness of the
monuments/places of tourist interest.
Conduct and Behaviour
The person concerned e.g. the taxi driver/hotel employee
shall behave in a courteous and polite manner towards
Integrity and Honesty
The person providing service to the foreign tourists should
Safety and Security
The tourists’ safety and security is top priority
Travel & tourism business in India is increasing at a rate
of 12.5% annually thanks to the efforts taken by tourism
development corporations and other travel agencies.
The travel corporation of India with its headquarters in
Mumbai is the largest travel agency in terms of turn
Their innovations include ‘speedotel’,scuba diving
facilities in andaman,and special interest tours etc.
Now there are lot more companies are coming to tourism
industry like club Mahindra etc
Thus Even in this recession hit times,tourism industry is
The concept of opinion leader
In addition to cultural factors, a consumer behavior
is influenced by such social factors as
referencegroups,family and roles and status.
A persons reference groups consists of all the
groups that have a direct or indirect influence on
the persons attitudes or behavior.
ROLE OF OPINION LEADER
An opinion leader is the person in informal
product related communications who offers
advice or information about a specific product
or product category, such as which of several
brands or how a particular may be used.
Opinion leaders are found in all strata of the society, and a
person can be a opinion leader in certain product and
opinion follower in the other areas.
Marketers try to reach opinion leader by identifying
demographic and psychographic characteristics associated
with the opinion leadership, identifying the media read by
the opinion leaders ,and directing messages at the opinion
The case of sanfrancisco based the GAP INC-who is trying
to do it since it has began to lose its edge.
Role of opinion leaders in tourism
The services experienced by the tourists at destinations.
Time travel vacations
Companies are aware of the power of the ‘talk factor', or the “word
of mouth" coming from expert and social channels in generating
Create opinion leaders by supplying certain people with the
product on attractive terms.
Developing word of mouth referral channels to build business.
CONSUMER-Last tourist purchases the package tour
offered by the wholesaler through the retailer.
Retailer-Who is in actual contact with the consumer.
Two types of retailers
(A) Captive retailer:-Who gets contact with the
customers and sell only his tour programmes –who
belong to the wholesaler
(B)Independent retailer:-who will sell tour
programmers of various whole salers.
Wholesaler is often referred to as tour operator.
Put together a tour programme-airlines,seats,hotel
rooms and meals and surface transporters.
Approach through may be directly or through travel
A Travel Agent is someone who sells or arranges trips
or tours for customers.
A travel agent operates in local market and have
necessary licenses to represent the important
domestic carriers such as
Airlines,Railways,steamship,and road transport.
He may be official ground handling agent at a
destination for the wholesaler ,who appoints him for
negotiation of prices on his behalf with principals such
as hotels, domestic airlines and surface transporters.
TA earns revenue through commission from principals
and mark upon prices quoted to the whole saler.
They act as wholesalers in the domestic market for
They are also in cargo business.
These are the institutes in the tourism infrastructure which
owns independent business. examples are International
hotels, domestic airlines surface transporters.
DUTIES OF TRVEL AGENT
1.To receive information from the wholesale operators for
planning itineraries both for groups and particularly in his
2.Negotiation with road transport to provide taxis/coaches for
transport from airport to hotel, sight seeing tours or
3.Negotiation with hotels for reasonable prices for room, meal
and for other services.
4.They arrange best and cheap transportation services.
5.Negotiation with historical and cultural places for the
6.coordinate with various tourist centers for sightseeing
7.Cost all the above activities and offer a package price to a
OTHER ROLES OF THE TRAVEL AGENT
Agents advice on luggage insurance, the best sources for
travel clothing required, local foreign exchange rules, and
help in preparing travel documents like VISA, passports etc.
In the role of wholesaler, to the local domestic market deal
with all principles developing fantastic tour packages
nationally and abroad.
They take the responsibility to promote these tour packages
through advt,email,personal selling
Undertake on a day to day basis to book/make reservation
on behalf of clients on air, railway ,steamship and taxies
and coaches on a commercial basis.
TRAVEL AGENTS IN INDIA
In India recognition granted to only such agents handling
tourist traffic for at least one year.
TA should abide by several terms and conditions of
Firms granted recognition shall undertake to maintain office
with full time members.
Recogn-may be extended for whole of country or limited to
a particular region.
To seek recogn as a travel agent the minimum
paidupcapital will be Rs-one lakh.
Application should be granted only if
1.TA has got approval of IATA
2.License to book foreign passages issued by the RBI
3.Approval of M&EA
Registered under local shops & establishments act.
Travel agents association of India(TAAI)
The objective of the association is to safeguard and protect
interests of its members by way of having a constant
dialogue with the concerned government agencies.