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Internet as a distribution channel(titto sunny)

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Internet as a distribution channel(titto sunny) Internet as a distribution channel(titto sunny) Presentation Transcript

  • Tourism Marketing
  • Question
    Describe how firms in the tourism industry are using internet as a distribution channel?
  • Internet as a distribution channel
    The internet is quickly becoming an effective distribution channel.
    Today, over a billion dollars in travel products are booked on the web.
    View slide
  • Advantages of the internet
    It never closes, it is open 24 hours a day, seven days a week.
    Has worldwide coverage
    Can transmit colour pictures- this makes it an exciting distribution channel.
    View slide
  • Advantages of the internet
    Internet saves labour.
    Internet is an example of how service companies can get the customer to be their employer.
    Visitors to an internet site can print hard copies of the information provided on the site.
  • Advantages of the internet
    Low cost distribution channel.
    Allows independent operator to gain access to world markets.
    Allows multiunit operator to give informations about all locations, including colour brochures.
  • Internet- applications
    In hotel industry:
    • Hotel chains such as Hilton and Marriott book millions of dollars worth of rooms over the web.
    • Marriott’s internet reservation system takes 10,000 reservations in one day.
  • Internet- applications
    In airline industry:
    • Southwest Airlines receives over a billion dollars in ticket sales through its sites.
  • Internet- applications
    In restaurant industry:
    • Pizza Hut and Domino’s have online ordering systems.
    • TerraNet was developed in Boston for customers wanting home delivery of restaurant meals.
  • Internet- applications
    In restaurant industry:
    • Restaurants have even developed sites that allow their customers to reserve a table.
  • Internet- applications
    In resort industry:
    • The Grand Aleutian resort which is located in the southwest of Anchorage promotes itself through an internet site called “Historic Inns of America”.
  • Internet- applications
    In resort industry:
    • Mandalay Bay Resort gives daily rates on their internet site.
    • This resort has a great swing in rates based on their convention and meeting business.
  • Internet- applications
    In entertainment industry:
    • Hyatt provides a video clip of the Park Hyatt Tokyo.
    • Stardust Casino provides a video clip of its show “Enter the Night”.
  • Internet- applications
    In travel agencies:
    • Travel agencies like Travelocity and Expedia capitalize on the benefits of the internet.
    • Expedia is one of the top fifty internet sites.
  • Thank you