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Internet as a distribution channel(titto sunny)

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    Internet as a distribution channel(titto sunny) Internet as a distribution channel(titto sunny) Presentation Transcript

    • Tourism Marketing
    • Question
      Describe how firms in the tourism industry are using internet as a distribution channel?
    • Internet as a distribution channel
      The internet is quickly becoming an effective distribution channel.
      Today, over a billion dollars in travel products are booked on the web.
    • Advantages of the internet
      It never closes, it is open 24 hours a day, seven days a week.
      Has worldwide coverage
      Can transmit colour pictures- this makes it an exciting distribution channel.
    • Advantages of the internet
      Internet saves labour.
      Internet is an example of how service companies can get the customer to be their employer.
      Visitors to an internet site can print hard copies of the information provided on the site.
    • Advantages of the internet
      Low cost distribution channel.
      Allows independent operator to gain access to world markets.
      Allows multiunit operator to give informations about all locations, including colour brochures.
    • Internet- applications
      In hotel industry:
      • Hotel chains such as Hilton and Marriott book millions of dollars worth of rooms over the web.
      • Marriott’s internet reservation system takes 10,000 reservations in one day.
    • Internet- applications
      In airline industry:
      • Southwest Airlines receives over a billion dollars in ticket sales through its sites.
    • Internet- applications
      In restaurant industry:
      • Pizza Hut and Domino’s have online ordering systems.
      • TerraNet was developed in Boston for customers wanting home delivery of restaurant meals.
    • Internet- applications
      In restaurant industry:
      • Restaurants have even developed sites that allow their customers to reserve a table.
    • Internet- applications
      In resort industry:
      • The Grand Aleutian resort which is located in the southwest of Anchorage promotes itself through an internet site called “Historic Inns of America”.
    • Internet- applications
      In resort industry:
      • Mandalay Bay Resort gives daily rates on their internet site.
      • This resort has a great swing in rates based on their convention and meeting business.
    • Internet- applications
      In entertainment industry:
      • Hyatt provides a video clip of the Park Hyatt Tokyo.
      • Stardust Casino provides a video clip of its show “Enter the Night”.
    • Internet- applications
      In travel agencies:
      • Travel agencies like Travelocity and Expedia capitalize on the benefits of the internet.
      • Expedia is one of the top fifty internet sites.
    • Thank you