• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Digital Strategy for Netflix
 

Digital Strategy for Netflix

on

  • 2,049 views

This is an hypothetical Digital Strategy for Netflix, the global TV content provider. This was an assignment for the Crash Course in Digital Strategy held by Julian Cole (BBH - NY).

This is an hypothetical Digital Strategy for Netflix, the global TV content provider. This was an assignment for the Crash Course in Digital Strategy held by Julian Cole (BBH - NY).

Statistics

Views

Total Views
2,049
Views on SlideShare
1,961
Embed Views
88

Actions

Likes
7
Downloads
0
Comments
0

2 Embeds 88

http://www.scoop.it 45
https://twitter.com 43

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Digital Strategy for Netflix Digital Strategy for Netflix Presentation Transcript

    • Netflix Digital StrategyCrash Course in Digital Strategy by Julian Cole – BBH - NYCourse Assignment@RaffaelVincentiraffaele.vincenti2@gmail.com by Raffaele Vincenti
    • Would you like to download this presentation?You can do it for free …
    • The largest online movie rental service
    • In the beginning there wasthe television
    • The evolution of the species
    • FROM SERIALPROGRAMMING TV …
    • … TO OPENCHOICE MENU
    • STRATEGYTarget the TV viewers tired of waiting for the programsthey like and make them becoming Netflix subscribers.
    • The freedom of choosing on TV what you want whenever you want is insuperable.INSIGHT
    • Netflix is the largest online TV content service.PROPOSITION
    • REASONS TO BELIEVEContinuous clients growth since 1997Global presenceEffective and complete serviceCompetitive pricesEvolving offer of contentsPrimary consideration for clients
    • EXECUTION
    • COMMUNICATION FRAMEWORKFacebookThere is an alternative tothe traditional serialprogramming TVSearchYouTubeTwitterSocial AdsMicrositeHave you lost theenthusiasm watchingtraditional TV?Regain it with NetflixSubscribe and gain yourfreedom to choose TVcontentsBannersCommunitiesSearchSocial AdsMicrositeSocial AdsMicrositeWebsiteSocialCREATIVECURRENT CLIENT BEHAVIOR CLIENT DESIRED BEHAVIORMEDIANETFLIX SUBSCRIPTIONWATCHING SERIAL PROGRAMMING TVAWARENESS CONSIDERATION PURCHASEMEDIA MEDIA MEDIAYOUTUBEFACEBOOKGOOGLETWITTER TV BLOGSWORD OF MOUTHMICROSITEWEBSITESEARCHSOCIALPINTEREST
    • DIGITAL ECOSYSTEMWebsiteMicrositeWebsearchYouTube Twitter
    • KEY PERFORMANCE INDICATORSRETENTIONGrade of positive sentimentPURCHASENo. of new subscribersPREFERENCEIncrease of purchase preferenceCONSIDERATIONNo. of site visitorsAWARENESSNo. of impressions
    • THANKS FOR YOUR ATTENTIONraffaele.vincenti2@gmail.comRaffaele Vincenti