From the Idea to the Market Innovating Your Business - Confindustria
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This booklet (available in Italian as well) was published by Confindustria (the main entrepreneurs association in Italy). ...
This booklet (available in Italian as well) was published by Confindustria (the main entrepreneurs association in Italy).
It tries to give some practical suggestions on how to start-up an innovative company or how to innovate an existing one.
The suggestions proposed are valuable because come from the observation of real business cases of existing start-up or innovated companies. Analysing the origin of the success, or the fail, of who had the boldness to make a change has been possible to get some interesting elements, useful for a start-up or an innovation strategy.
Part of this work was inspired by the bestseller book “The art of the Start” of Guy Kawasaki and was realized in the Innovation & Technologies Commission (CIET) of the Engineers Association of Rome (Ordine degli Ingegneri della Provincia di Roma).
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