CUSTOMER RELATIONSHIP MANAGEMENT MEDIA AND CHANNEL STRATEGY
THE PROCESS OF CRM
CASE STUDY: VALUE
Media and Channel Sales Force Direct Mail Website Outlet Advertising Social Media Customer Centre
Different channels offer different competencies and abilities.
Different customers have different purchasing styles
THE IMPACT of TECHNOLOGY Disintermediation, where changes in the current business model or advances in technology mean that a company no longer needs to use intermediaries to create value for end-consumers. Reintermediation, where changes in the current business model or advances in technology result in new types of intermediary that can create more value than was possible in the previous channel structure.