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CUSTOMER RELATIONSHIP MANAGEMENT<br />MEDIA AND CHANNEL STRATEGY<br />
THE PROCESS OF CRM<br />
Comparison<br />
THE MESSAGE<br />
CASE STUDY: VALUE <br />
CASE STUDY <br />
Value Delivery <br />
Media and Channel<br />Sales Force<br /> Direct Mail<br />Website<br />Outlet<br />Advertising<br />Social Media<br />Cust...
DIRECT MAIL<br />
OUTLET<br />
Sales Force<br />
Customer Centre<br />
WEB<br />
Comparison<br />
The Rule <br /><ul><li> Different channels offer different competencies and abilities.
 Different customers have different purchasing styles</li></li></ul><li>THE IMPACT of TECHNOLOGY<br />Disintermediation, w...
DISCUSS<br />
esa unggul
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esa unggul

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materi 4

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Transcript of "esa unggul"

  1. 1. CUSTOMER RELATIONSHIP MANAGEMENT<br />MEDIA AND CHANNEL STRATEGY<br />
  2. 2. THE PROCESS OF CRM<br />
  3. 3. Comparison<br />
  4. 4. THE MESSAGE<br />
  5. 5. CASE STUDY: VALUE <br />
  6. 6.
  7. 7. CASE STUDY <br />
  8. 8. Value Delivery <br />
  9. 9. Media and Channel<br />Sales Force<br /> Direct Mail<br />Website<br />Outlet<br />Advertising<br />Social Media<br />Customer Centre<br />
  10. 10. DIRECT MAIL<br />
  11. 11. OUTLET<br />
  12. 12. Sales Force<br />
  13. 13. Customer Centre<br />
  14. 14. WEB<br />
  15. 15. Comparison<br />
  16. 16.
  17. 17. The Rule <br /><ul><li> Different channels offer different competencies and abilities.
  18. 18. Different customers have different purchasing styles</li></li></ul><li>THE IMPACT of TECHNOLOGY<br />Disintermediation, where changes in the current business model or advances in technology mean that a company no longer needs to use intermediaries to create value for end-consumers. <br />Reintermediation, where changes in the current business model or advances in technology result in new types of intermediary that can create more value than was possible in the previous channel structure.<br />
  19. 19. DISCUSS<br />
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