My "Social Media For Small Business" Lecture at the Beauty Business Masterclass by Beauty by Nature and Fate Foundation.

1. By
Titilayo Ama - Spread Media
[www.spreadmediang.com]
@teeteelayo
Beauty Business MasterClass 2013
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2. Before we get started, Here are some Social
Media Statistics:
• About 40% of the World’s Population is
Online
• 66% of Adults use Social Networks
• About 50% of Adults use Smartphones
• 1 in 9 people have a Facebook Account
Demographic –Nigeria [Case might be
different]
• 800m Facebook Status Updates Daily
• 340m Tweets Daily
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3.  Facebook 1billion
 Youtube 800million
 Twitter 500million
 Google+ 400million
 LinkedIn 200million
 Tumblr 150million
 Instagram 100million
 FourSquare 25million
 Etc
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4. The Top 4 Social Networks in
Nigeria
• Facebook
• Youtube
• Twitter
• LinkedIn
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5.  New Connection
 Information
 Networking
 Solutions to Problems
 Stay Updated
 Just Have Fun
 ………………………..
 ………………………..
Social
Media
Uses??
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6. So how does this Affect my
Business??
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7. YOUR SOCIAL
MEDIA JOURNEY
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8. WHY WHAT WHO WHEN
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9. WHY
• Why Should
we even use
Social Media
WHAT
• What
Platforms
would we
make use of
• What’s the
ROI
WHO
• Who will do all
the work?
WHEN
• Are we not
too late?
• When do we
start?
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10. BUYER PERSONAs
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11. ARE YOU READY??
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12. SOCIAL MEDIA PLATFORMS
TO BE or NOT TO BE
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13. Not One Size Fits All
 Facebook [Your Business Community]
 Youtube [Your Business Show]
 Twitter [Your Business Voice]
 Wordpress [Your Business Website/Blog]
******************************************
Others Include:
 LinkedIn [Your Business Profile]
 FourSquare [Your Business Location]
 Instagram [Your Business Fashion Show]
 Pinterest [Your Business Board]
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14. Welcome to Facebook
Your Business Community
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15.  Facebook Buzzwords
 Facebook for Business
 Facebook Business Pages
 Sharing Content [Types, Methods]
 Facebook Tools
 Analysis
What you
will
Learn
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16. BUZZWORDS
 Like, Share, Comment, Delete, Reply with
Pictures
 Tag, Follow Post, Promote Post, Highlight Post
 Apps, Ads,
 Profile, Groups, Pages
 Friends, Fans, Followers, Talking about this
 Timeline, News Feed
 Identify Others……….
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17. FACEBOOK FOR BUSINESS
 Brand Visibility
 Customer Engagement
 Sharing Information
 Lead Generation
 Advertise your Brand
 Sell!! Sell!! Sell!!
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18. FACEBOOK BUSINESS
PAGES
 Business Page versus Profile
 Setting Up Your Business Page
[Practical Class]
 Things to Consider
 Content Ideas
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19. Content Types
• Share Quotes
• Share Videos
• Share Content from others in
your Industry
• Ask questions: E.g Fill in the
Gaps
• Interview someone and share
• Before and After Pictures,etc
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20. FACEBOOK TOOLS
 Facebook Ads
 Facebook Offers
 Facebook Events
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21. Analysis: Facebook Insights
Facebook Insights is an Analytical Tool
that [in simple terms] shows you what
works and what doesn’t.
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22. Welcome To Twitter
[Your Business Voice]
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23.  Twitter Buzzwords
 Twitter for Business
 Setting up your Twitter Profile
 Sharing Content
 Analysis
What you will
Learn
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24. Twitter Buzzwords
 Tweet, Tweep, Follow
 Retweet, [RT] Mention {@} , Favourite
 Handle, Avatar, Bio
 Hashtag #, Lists, Direct Message [DM]
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25. Twitter for Business
 Brand Awareness
 Lead Generation
 Customer Service
 Networking
 Sharing Information
 Offering Freebies
 Event Updates
 Traffic Generation
 Reputation Management/Crisis Management
 ……….
 ……….
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26. Setting Up Your Twitter Profile
Practical Class
Things to Consider
 Your Name
 Your Username
 Your Avatar
 Your Bio [160xters]
 Your Location
 Your Weblink
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27. Content Types
• Tweet a Question
• Start a Conversation
• Announce a new Blog Post
• Retweet the best tweet you admire
• Share a link about news in your Industry
• Start a #Hashtag relating to your Business
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28. Analysis
 Tweet Reach
 Fake Followers Check
Help?
 HootSuite, Buffer
 URL Shortening Services: bit.ly;
tinyurl.com
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29. Welcome to Youtube [Your
Business Show]
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30. BUZZWORDS
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• Channel
• Subscribe
• Like
• Share
• Embed
• Download
• Views

31. Setting Up Your Youtube Channel
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32. Content Types
 Let’s Watch these Videos
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33. Wordpress: Your Business
Blog
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34. BUZZWORDS
 Wordpress
 Domain/Hosting
 Blog Post
 Comment
 Plugin
 Share
 Links
 Sidebar
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35. Creating Your Blog Post
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• Anatomy of a Blog Post [Back End]

36. Why Should I?
 Target Potential Clients
 Boost Website Traffic
 Establish You as an Industry Expert
 Create a Community
 Connect with other Bloggers in your
Niche
 Talk About a New Product Release
 Share Exclusive Discounts
 A Low-cost Alternative to having a Web
Presence
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37. Content Types
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38. Amazing Plugins for your
Beauty Blog
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39. Analysis
 Google Analytics
 Alexa.com
 StatsCrop
 Google PR
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40. Last Thoughts
 Main Ingredient >>> Patience
 Customer Engagement is Key
 Be Creative, Be Entertaining, most of
all Be Helpful.
 Make Social Media a part of your
Business
 Keep Connecting
 Take Note of what you’re Competitors
are up to and LEARN
 Avoid Making Mistakes
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41. Thanks to Images from:
 Google.com
 Facebook.com
 Twitter.com
 Glamosphere.com
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42. Yay!!! You made It!!
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43. THANK YOU!
43
I would love to connect with you!!
Facebook: Titilayo Ama Spread
Twitter: @teeteelayo
Website: www.spreadmediang.com
Email: info@spreadmediang.com
Phone No: 07080247475
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