Using Social Media For Your Beauty Business

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My "Social Media For Small Business" Lecture at the Beauty Business Masterclass by Beauty by Nature and Fate Foundation.

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Using Social Media For Your Beauty Business

  1. 1. By Titilayo Ama - Spread Media [www.spreadmediang.com] @teeteelayo Beauty Business MasterClass 2013 www.spreadmediang.com 1
  2. 2. Before we get started, Here are some Social Media Statistics: • About 40% of the World’s Population is Online • 66% of Adults use Social Networks • About 50% of Adults use Smartphones • 1 in 9 people have a Facebook Account Demographic –Nigeria [Case might be different] • 800m Facebook Status Updates Daily • 340m Tweets Daily www.spreadmediang.com 2
  3. 3.  Facebook 1billion  Youtube 800million  Twitter 500million  Google+ 400million  LinkedIn 200million  Tumblr 150million  Instagram 100million  FourSquare 25million  Etc www.spreadmediang.com 3
  4. 4. The Top 4 Social Networks in Nigeria • Facebook • Youtube • Twitter • LinkedIn www.spreadmediang.com 4
  5. 5.  New Connection  Information  Networking  Solutions to Problems  Stay Updated  Just Have Fun  ………………………..  ……………………….. Social Media Uses?? www.spreadmediang.com 5
  6. 6. So how does this Affect my Business?? www.spreadmediang.com 6
  7. 7. YOUR SOCIAL MEDIA JOURNEY www.spreadmediang.com 7
  8. 8. WHY WHAT WHO WHEN www.spreadmediang.com 8
  9. 9. WHY • Why Should we even use Social Media WHAT • What Platforms would we make use of • What’s the ROI WHO • Who will do all the work? WHEN • Are we not too late? • When do we start? www.spreadmediang.com 9
  10. 10. BUYER PERSONAs www.spreadmediang.com 10
  11. 11. ARE YOU READY?? www.spreadmediang.com 11
  12. 12. SOCIAL MEDIA PLATFORMS TO BE or NOT TO BE www.spreadmediang.com 12
  13. 13. Not One Size Fits All  Facebook [Your Business Community]  Youtube [Your Business Show]  Twitter [Your Business Voice]  Wordpress [Your Business Website/Blog] ****************************************** Others Include:  LinkedIn [Your Business Profile]  FourSquare [Your Business Location]  Instagram [Your Business Fashion Show]  Pinterest [Your Business Board] www.spreadmediang.com 13
  14. 14. Welcome to Facebook Your Business Community www.spreadmediang.com 14
  15. 15.  Facebook Buzzwords  Facebook for Business  Facebook Business Pages  Sharing Content [Types, Methods]  Facebook Tools  Analysis What you will Learn www.spreadmediang.com 15
  16. 16. BUZZWORDS  Like, Share, Comment, Delete, Reply with Pictures  Tag, Follow Post, Promote Post, Highlight Post  Apps, Ads,  Profile, Groups, Pages  Friends, Fans, Followers, Talking about this  Timeline, News Feed  Identify Others………. www.spreadmediang.com 16
  17. 17. FACEBOOK FOR BUSINESS  Brand Visibility  Customer Engagement  Sharing Information  Lead Generation  Advertise your Brand  Sell!! Sell!! Sell!! www.spreadmediang.com 17
  18. 18. FACEBOOK BUSINESS PAGES  Business Page versus Profile  Setting Up Your Business Page [Practical Class]  Things to Consider  Content Ideas www.spreadmediang.com 18
  19. 19. Content Types • Share Quotes • Share Videos • Share Content from others in your Industry • Ask questions: E.g Fill in the Gaps • Interview someone and share • Before and After Pictures,etc www.spreadmediang.com 19
  20. 20. FACEBOOK TOOLS  Facebook Ads  Facebook Offers  Facebook Events www.spreadmediang.com 20
  21. 21. Analysis: Facebook Insights Facebook Insights is an Analytical Tool that [in simple terms] shows you what works and what doesn’t. www.spreadmediang.com 21
  22. 22. Welcome To Twitter [Your Business Voice] www.spreadmediang.com 22
  23. 23.  Twitter Buzzwords  Twitter for Business  Setting up your Twitter Profile  Sharing Content  Analysis What you will Learn www.spreadmediang.com 23
  24. 24. Twitter Buzzwords  Tweet, Tweep, Follow  Retweet, [RT] Mention {@} , Favourite  Handle, Avatar, Bio  Hashtag #, Lists, Direct Message [DM] www.spreadmediang.com 24
  25. 25. Twitter for Business  Brand Awareness  Lead Generation  Customer Service  Networking  Sharing Information  Offering Freebies  Event Updates  Traffic Generation  Reputation Management/Crisis Management  ……….  ………. www.spreadmediang.com 25
  26. 26. Setting Up Your Twitter Profile Practical Class Things to Consider  Your Name  Your Username  Your Avatar  Your Bio [160xters]  Your Location  Your Weblink www.spreadmediang.com 26
  27. 27. Content Types • Tweet a Question • Start a Conversation • Announce a new Blog Post • Retweet the best tweet you admire • Share a link about news in your Industry • Start a #Hashtag relating to your Business www.spreadmediang.com 27
  28. 28. Analysis  Tweet Reach  Fake Followers Check Help?  HootSuite, Buffer  URL Shortening Services: bit.ly; tinyurl.com www.spreadmediang.com 28
  29. 29. Welcome to Youtube [Your Business Show] www.spreadmediang.com 29
  30. 30. BUZZWORDS www.spreadmediang.com 30 • Channel • Subscribe • Like • Share • Embed • Download • Views
  31. 31. Setting Up Your Youtube Channel www.spreadmediang.com 31
  32. 32. Content Types  Let’s Watch these Videos www.spreadmediang.com 32
  33. 33. Wordpress: Your Business Blog www.spreadmediang.com 33
  34. 34. BUZZWORDS  Wordpress  Domain/Hosting  Blog Post  Comment  Plugin  Share  Links  Sidebar www.spreadmediang.com 34
  35. 35. Creating Your Blog Post www.spreadmediang.com 35 • Anatomy of a Blog Post [Back End]
  36. 36. Why Should I?  Target Potential Clients  Boost Website Traffic  Establish You as an Industry Expert  Create a Community  Connect with other Bloggers in your Niche  Talk About a New Product Release  Share Exclusive Discounts  A Low-cost Alternative to having a Web Presence www.spreadmediang.com 36
  37. 37. Content Types www.spreadmediang.com 37
  38. 38. Amazing Plugins for your Beauty Blog www.spreadmediang.com 38
  39. 39. Analysis  Google Analytics  Alexa.com  StatsCrop  Google PR www.spreadmediang.com 39
  40. 40. Last Thoughts  Main Ingredient >>> Patience  Customer Engagement is Key  Be Creative, Be Entertaining, most of all Be Helpful.  Make Social Media a part of your Business  Keep Connecting  Take Note of what you’re Competitors are up to and LEARN  Avoid Making Mistakes www.spreadmediang.com 40
  41. 41. Thanks to Images from:  Google.com  Facebook.com  Twitter.com  Glamosphere.com www.spreadmediang.com 41
  42. 42. Yay!!! You made It!! www.spreadmediang.com 42
  43. 43. THANK YOU! 43 I would love to connect with you!! Facebook: Titilayo Ama Spread Twitter: @teeteelayo Website: www.spreadmediang.com Email: info@spreadmediang.com Phone No: 07080247475 www.spreadmediang.com

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