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Starting a Social Media Management Business
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Starting a Social Media Management Business

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The "Starting a Social Media Management Business" Session is to introduce and educate participants on how they can start Businesses as Social Media Managers for Small Businesses and Companies. They ...

The "Starting a Social Media Management Business" Session is to introduce and educate participants on how they can start Businesses as Social Media Managers for Small Businesses and Companies. They will be shown the Top 5 Social Media Platforms to use, how to Package and Brand themselves, how to source for clients and how to effectively use Social Media to expand Small Businesses online.

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Starting a Social Media Management Business Starting a Social Media Management Business Presentation Transcript

  • STARTING A SOCIAL MEDIA MANAGEMENT BUSINESS By Amaka Titilayo Okoli [Titilayo Ama] OF Spread Media @teeteelayo
  • MediaSocial • Breaking the 2 words down makes us understand the term Social Media, which has been given different meanings and explained in various ways or models. • Social Media in simple terms means Media that is Social. A form of communication that involves is 2-way between the receiver and the giver. • Social Media is a type of Online Media that shares conversation compared to traditional media which delivers content but doesn’t allow readers/viewers/listeners to participate in the creation of the content. WHAT REALLY IS SOCIAL MEDIA? 2
  • SOCIAL MEDIA COOL EXPLANATIONS 3
  • SOCIAL MEDIA STATISTICS Here are some Amazing Social Media Statistics in Nigeria  There are at least 10million Social Media Users in Nigeria  About 83% of these users are active  According to Alexa.com, Top Social Media Sites visited in Nigeria are Facebook, YouTube, Twitter, Nairaland, LinkedIn, etc.  Facebook Users in Nigeria should be around 6m* there were reports of a reduction due to Twitter Influence among Nigerian youths.  Top Nigerian Brands on Social Media are: GTBank, Punch, Wizkid,Jumia/Konga  Largest Age-group is 18-24  We happen to have more Males than Females…….hmmm!! 4
  • SOCIAL MEDIA AND THE NIGERIAN YOUTH 5
  • REMEMBER?? 6 They went Viral on Social Media in Minutes
  • NOW TO THE MAIN DISH SOCIAL MEDIA AND BUSINESS  Social Media has opened a lot of amazing opportunities which Nigerian Businesses can tap into.  Way back it used to be just Word of Mouth or Traditional Marketing. Today, the story is so different  Consumers are Online and Businesses have since realised that Social Media gives them an equal opportunity to have their space and expose their Business to potential customers.  Social Media provides Businesses with the opportunity to improve their Customer Relations. Facebook and Twitter helps this a lot. 7
  • 8 Social Media gives Businesses the Reach they can’t possibly get to by using Either Traditional Marketing or Word of Mouth. But Trust me, it takes a lot of work [TIME] Which Business Owner has time to manage all the Social Networks, do they have time to set up the Accounts, do they have time Now this is where YOU come IN.
  • 9 THE SOCIAL MEDIA CONSULUTANT EXPERT GURU MANAGER MANAGEMENT, MARKETING, ANALYSIS, CUSTOMER RELATIONS, IMPROVE SALES,ETC LINKEDIN TWITTER YOUTUBE FACEBOOK
  • SOCIAL MEDIA JOB SEARCH ON JOBBERMAN MY JOBBERMAN STORY 10
  • SOCIAL MEDIA TITLES AND SALARIES 11 • Social Media Managers • Social Media Strategists • Social Media Brand Manager • Community Managers • Bloggers/Content Writers • Social Media Specialists • Etc. They earn as high as 1.2m [Naira Equivalent Monthly
  • THINGS TO NOTE  Not just for anybody  It’s more than just getting people to like your Customer’s Page or follow them on Twitter  No Time, No Patience?? Think again  Are you ready to go through differentiating yourself as a Social Media Manager with a difference?  Remember, you are a Product: Package It, Brand it, Advertise It and Sell It!  Every Tom, Dick and Bingo can claim to be a Social Media Guru Expert Consultant.  Want to Differentiate>>>>SKILLS<<<< 12
  • TOP SKILLS REQUIRED FOR OUTSTANDING SOCIAL MEDIA MANAGERS 13
  • SOCIAL MEDIA PLATFORMS/TECHNICAL COMPETENCES  Online Advertising: Facebook Ads, Google Ads, Advertising Platforms, Eventiso,EventBrite, OLX,etc  Analysis: Google Analytics, Facebook Insights, TweetReach, Alexa,StatsCrop,etc  Source for Clients: Vconnect, Social Media  LEARN, STUDY,LEARN, PRACTICE,PRACTICE,STAND FIRM AND EXCEL 14
  • SIMPLE TOOLS/APPS REQUIRED  There are certain rules required to start your Business as a Social Media Manager  Your Smartphone  Your Laptop  Internet Access  Your Social Media Accounts  Your Writing Skills  Your Readiness to Learn  Your newly acquired Technical Skills APPS: HootSuite, Mobile Apps for Social Media Platforms,etc 15
  • AN OVERVIEW OF YOUR JOB  Creating Accounts on Social Networks for your Clients  Monitoring the Accounts  Engaging the followers [Quotes, Pictures, Videos, Teasers, Caption This, Latest Trends]  Improve Sales---Obviously!  Offer Online Customer Service with the help of your Clients  Provide Analytical Reports with the help of Google Analytics  With time, create Mobile Apps for them to help expand their reach [Nokia Store, Blackberry AppWorld, Andriod Marketplace]  Offer Advice/Solutions  Spread the word about your Client’s Business, build a Mailing List  Business Blogging>>>Get Started<<<<Increase Traffic,Monitor Traffic  It’s all about Social Media Design, Management, Marketing 16
  • HOW TO CHARGE 17 How much you earn totally depends on you!! An Example: In a Month, you target 5clients, you charge them N50,000, that totals N250,000 in a month Remember to stay within a limit so you don’t lose focus. But wait, what would make a Small Business give you N50,000 for something that they are not sure would work???
  • YOU ARE A PRODUCT  Package It Your Proposal Letter to SMEs >Scouting Skills< Different Packages tagged to different Price Points. You can package Courses to train these SMEs  Brand It Set you your own Social Media Accounts and be active. Start from your own community to identify yourself. Get a Website/Blog Get a Complimentary Card Get Flyers Go a Step Higher?? Register your Business-Professional Bank Accounts,etc Be BadAss!! 18
  • YOU ARE A PRODUCT CONTD  Advertise It: Use Facebook Ads Use Google Adwords Use your Business Blog Use your Social Media Networks-Talk, Help Businesses, People with their Social Media Branding Problems. Offer Free Services: Build a Portfolio  Sell It! Bring home the money!! Wow your Customers and Sell Sell Sell! You’re not in the Charity Business Remember 19
  • THANK YOU! KISSES!!! 20 I would love to connect with you!! Facebook: Titilayo Ama Spread Twitter: @teeteelayo Website: www.spreadmediang.com Email: info@spreadmediang.com Phone No: 07080247475