Meal For Two Contest Case Study - Titbit.com

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Meal For Two Contest was a very simple contest. To participate in the contest all a person has to do is visit Titbit’s Facebook page & Tell about his/her favourite food and the reason why it is so.

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Meal For Two Contest Case Study - Titbit.com

  1. 1. A Social MediaCase Study
  2. 2. Titbit.Com - Order Your Food, The Smart Way!Titbit.com is an online food ordering service that enables its customers toeasy ordering of food from over 400 plus restaurants in Mumbai and Pune,serving over 40 different cuisines.Meal For Two Campaign Duration: 29th May 2013 to 05th June 2013
  3. 3. ObjectiveThe ‘Meal For Two’ Contest aims at:• Engaging fans on Facebook through the week• Follow up with the responses received• To build one to one relationship with the users• Increase website traffic• Increase fan count and• To increase sales and visibility
  4. 4. Concept: Titbit.com came up with a very simple, yet interesting and engagingcontest where, to participate in the contest all a person has to do is visit Titbit’sFacebook page & Tell about his/her favourite food and the reason why it is so.The comment that generates the most number of likes wins the contest.
  5. 5. Execution• One facebook post for a week was used to promote the ‘Meal For Two’contest• One blog post about the contest - blog.titbit.com• Few announcements on Titbit Twitter page• Five email blast to Titbit.com subscribersThe comment that generates the most number of likes wins the contest.
  6. 6. Post ViewsPage ViewsOn an average (per day page views)- 60 page views and- 40 unique visitors
  7. 7. Page Likes
  8. 8. Result• The contest gave us enough visibility, generated fans on facebook• The contest reached out to the audience• Generated around:– 30 comments– 84 likes– 14 fans shared the post• On the last day, curiosity was observed among the fans on Facebook.• On the last day of the contest, winner got 96 likes on her comment• Increased online orders (sales increased in that particular week)• Generated new followers on twitterMeal For Two is a successful contest which received a positive response from its fans
  9. 9. Thank You!For further assistance, contact Kaustubhi Kale: 9833057963

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